Search Results

• Harnessing Collaborative Innovation: How Knowledge Sharing Drives Performance in Philippine Hardware MSMEs

  Emmanuel Paulino, Ronald Romero, Ronaldo Tan, Dan Michael Cortez, Karina Clara Romero

  2024-11-04

• The Influence of Shipping Fees in Customer Purchase Decisions for Online Retailers Residing within the Philippines

  Kent Manapul, Joshua Isidro, Menchie Hernandez, Ronald Fernandez

  2022-03-09

• Performance Evaluation Practices of Selected BPO Companies and its Effect to Employee Productivity

  ZHANG CHEN, LUO MENGMENG, LI FENGJIAO, LI HUI

  2025-01-07

• The Effect of Corporate Social Responsibility to Organizational Performance Among Selected Manufacturing Companies: Basis for Management Intervention Plan Proposal

  CHEN JU, MAO JIAWEI, LI YABO, WANG LEI

  2024-12-27

• Prospective Policy Holders on Health Insurance: An Assessment Towards Marketing Plan Proposal

  WANG BINGZHI, LI YONGQUAN, DONG YANCHAO, FANG XIAOQIN

  2024-12-27

• Financial Management Practices and Financial Behavior Among Young Professionals of Business Process Outsourcing Companies

  Liu Chunying, Li Lirong, Zhou Wenbiao, Hao Yi

  2024-12-27

• The Role of SVoD Service Attributes in Building Customer Loyalty: A Study of Repurchase Behavior in the Philippines

  Donn Enrique Moreno, Eduardo Mauricio, Rocky Angelo Gabatin, Justine David, Jaychelle Rayne Gutierrez, Stephanie Claire Nullas

  2023-09-07

• Service Quality and Customers Trust Towards Crafting Business Strategy for Courier Service Company

  WANG XIANGUANG, HU DAN, XIE LINGLING, BI XIAOYAN

  2025-01-11

• Correlation Analysis between Employee Productivity, Absenteeism and Illnesses in BPO Industry.

  Claudette Alonsabe, Siony Grace Esteves, Seño Barry, Kevin Jamir Pigao, Bernard Letrero, Mark Anthony Pelegrin

  2023-07-02

• A Study of Customer Differences on UCPB Savings Bank’s Product and Services, Performance, and Reliability

  Alcuetas, Rosemarie Gaile, Balicao, Roger, Naguit, Claire Anne, Pigao, Kevin Jamir, Yumul, Tricia Laine

  2023-10-05

• The Role of Purchase Behavior in Consumers' Intent to Revisit and Recommend Coffee Shops in Manila: A Mediation Analysis

  Jan Carlo Libiran, Dexter Alonzo, Michelle Berdin, Charyl Genterola, Benedicto Avila, Bernard Letrero, Donn Enrique Moreno

  2024-09-03

• TikTok as a Platform for Marketing Campaigns: The effect of Brand Awareness and Brand Recall on the Purchase Intentions of Millennials

  Mary Aubrey G. Gesmundo, Melvin Dave S. Jordan, Wee Hansei D. Meridor, Dainielle Vien Muyot, Mary Caroline N. Castano, Agnes Jocelyn P. Bandojo

  2022-05-06

• Financial Performance of Construction Companies during COVID-19 Pandemic

  Gianfranco V. Amurao, Nadia Kristine N. Cruz, Jonathan David Laxamana, Kevin Jamir F. Pigao, King Solomon T. Santiago

  2023-09-29

• The Impact of COVID-19 Pandemic on Consumer Usage Intention of Electronic Wallets in the Philippines

  Donn Enrique Moreno, Isa Maniclang, Ysabella Dominique Tongson, Karen Trinidad, Abegail Vicuña, John Kevin Belviz

  2022-07-03

• Awareness on Gender and Development (GAD) of Local Government Officials

  Ethelmay R. Romero, Ma. Aloha Jean T. Abulencia, Michelle Carmela A. Asia, Romerico A. Alvarez, Maria Teresa M. Hidalgo, Justiniano L. Santos, Angelita C. Tan

  2020-12-08

• Pink Power: The Extent of Awareness, Driving Factors, and Overall Perception of Filipina Youth Consumers in Metro Manila, Philippines on Pink Tax Caused by Pink Marketing Strategy

  Allaine Bernadette Chua, Alyannah Hidalgo, Joshua James Huyo-a, Alain Jomarie G. Santos

  2022-04-10

• Combating COVID-19 Pandemic: The Best Management Practices of A Designated Hospital in Southern Philippines

  Moises Torrentira

  2020-10-02

• Penetrating through Distractions: Analyzing the Function of Storytelling Advertisements in Attracting the Focus of Gen Z Customers

  Donn Enrique Moreno, Rocky Angelo Gabatin, Mical Angela Agleron, Christian Gavasan, Emmanuel Hiro Santos, Shan Rowell Tiongson

  2023-05-03

• Understanding the Influence of Mobile Interface of Shopee and Lazada on Customer Conversion

  Therhey Ann Centeno, Alliah Clarisse Pacheco, Gem Danielle Sigua, Nicole John Tan, Ronald Fernandez

  2022-03-31

• Influencing Factors on Mobile Wallet Adoption in the Philippines: Generation X’s Behavioral Intention to Use GCash Services

  Alyssa Cacas, Mariel Bea Alecar Diongson, Glenda Mica Olita

  2022-02-27

• Socially Oriented Behavior and Purchasing Emotions of Filipino Consumers towards Eco-Friendly Apparel Products

  Vinna Justin Alvaro, Mary Caroline Castano, Angela Faith Dela Cruz, Marc Andrei Sebastian, Cheska Mae Torres

  2022-04-03

• The Effect of Online Wet Markets Website Quality on the Purchase Intention of Consumers in Caloocan City

  Christian Brazil, Stephen Brian Neri, Allan Ysmael Soriano, Carl Fritz Victorio, Jun R. Grimaldo

  2022-03-28

• The Moderating Effect of the Country of Origin on Smartphones’ Brand Equity and Brand Preference on Customer Purchase Intention

  Angelo Clark Castillo, Aimee Margaret Flores, Lance Matthew Sanchez, Arthur Yusay, Marie Abigail Posadas

  2022-03-23

• Factors Influencing Shopee Users’ Intention to Purchase Products during Shopee Philippines’ Big Online Shopping Events

  Isabela Bacay, Roiel Anthony Ramirez, Franceline Naomi Ramos, Jun R. Grimaldo

  2022-03-23

• Elements of Online Advertisements: Its Impact on Late Generation Z’s Purchase Intention

  Mark Ryan Mergillano, Bryan Gabriel Nabor, Rhixonn Rourkee Halili, Kristian George Hinanay, Jun R. Grimaldo

  2022-05-06

• Consumer’s Attitude on Online Payment Systems as Driven by Risks

  MARIEL KATRINA REYNON, PETER CARLO BULATAO, JOSCELLE ANN VERGEL, LAUREN ASHLEY YABUT, JUN GRIMALDO

  2022-03-23

• Analyzing the Effectiveness of Property Developers' In-house-Developed Versus Outsourced Systems on Procurement Efficiency

  Julianne Cyrose D. Beloy, Shirley D. Garcia, Kevin Jamir F. Pigao, Rosauro C. Pineda Jr.

  2023-09-24

• A Study on the Post Pandemic Marketing Mix Responses of Micro Food Businesses in Laguna, Philippines

  Donn Enrique Moreno, Jose Iñigo Espiritu, Isabelle Rose Maniclang, Lloyd Denis Talabis

  2023-04-03

• Investigating Human Resource Practices and its Impact on Employee Performance in Selected Banks in the Philippines

  Mylene M. dela Cruz, Alan Y. Cabaluna

  2022-03-12

• The Impact of Influencer Marketing on Consumers’ Brand Perception of Travel Applications

  Fatima Amagsila, Ella Mae Cadavis, Jhon Paul Callueng, Jc Reimark Manio

  2022-04-05

• Affecting Factors of E-Commerce Courier Services on Consumer’s Purchasing Behavior and Satisfaction Level

  Glicerie Mae Dar, JOHN MATTHEW ESPINAS, Louis Anthony E. Mabeza, Kevin Jamir Pigao, Bernard R. Letrero

  2023-06-11

• Financial Performance and Risk Management Strategies in Selected China Airlines: Basis for a Foreign Exchange Mitigation Framework

  Emmanuel Paulino, Luzviminda B. Landicho, Ronald Romero, Mazo Paulo Noel, Tan Ronaldo A., Wu Hongli

  2025-02-01

• New Normal: The Impact of HMO in the Health-Seeking Behavior of Patients of Multi-Specialty Clinics

  Mark John Bautista, Jeremy Fuentes Jr., Reynalyn Tomada, Kevin Jamir Pigao, Bernard Letrero

  2023-06-13

• Understanding Insurance Uptake in the Philippines: A Cluster-Based Analysis of Consumer Priorities

  Emmanuel Paulino, Djhoana M. Rington, PhD, LPT, CGSP, CHRA, Noemi C. Gocuyo, MGM, LPT , Lalaine A. Isip, Ronald P. Romero, Ph.D, Ronaldo A. Tan, Ph.D, Paulo Noel A. Mazo, DBA, LPT

  2025-05-19

• The Impact of Online Advertisement on Building a Brand and on Purchase Intention

  Xyrille Christian Cabigting, Angela Denise Marallag, Bryan Paulo Mariano, Jun Grimaldo

  2022-04-16

• Influencer Marketing Factors Affecting Brand Awareness and Brand Image of Start-up Businesses

  Keith Bonus, Jasmin Raghani, John Kenneth Visitacion, Mary Caroline Castaño

  2022-03-05

• Generation Y and Z Filipino Consumers’ Purchasing Behavior on Electronic Products in Shopee and Lazada

  Frinz Andrey Dulay, Rosemarie Liban, James Russell Rustia, Marjorie Mae Tayag, Mary Caroline Castaño

  2022-03-19

• Assessing the Impact of a Hybrid Work Model on Job Execution, Work-Life Balance, and Employee Satisfaction in a Technology Company

  Edfel G. Santillan, Effel T. Santillan, Joel B. Doringo, Kevin Jamir F. Pigao, Von Francis C. Mesina

  2023-11-04

• The Relationship of Facebook Messenger Marketing to the Purchasing Intention of the Consumers of Philippine MSMEs

  Anne Valerie Casimiro, Cathleen Chua, Dominique Earl Pasquin, Jun R. Grimaldo

  2022-04-09

• Translating Hallyu Phenomenon and its Underlying Impact in the Purchasing Intentions of Filipinos

  John Michael Malabanan, Andrei Dela Vega, Leanne Christine Gono, Earl Pantoja, MSA

  2022-02-27

• A Case Study on Factors Affecting the Perception of Customers in Purchasing Air Fryer Products: Basis for a Proposed Enhanced Marketing Promotion Program

  Terrence Arvin S. Auyong, Shawn Caesar M. De Jesus, Donnel Doglas G. Maralit, Aaron Joshua T. Obeles, Francis Lawrence B. De Jesus

  2022-05-15

• Correlation Analysis between Realtime Analyst’s Work, Key Performance Indicator and Service Level

  Rafael Miguel A. Fernandez, Angelo Neil F. Cabilin, Kevin Jamir F. Pigao

  2023-10-25

• An Analysis of Gen Z's Electronic Gadgets Purchase Intention in Selected Cities in Metro Manila

  Napolie Joyce Buenafe, Hannah Mae Espedido, Kyle Rainier Samonte, Althea Karmen Vitto

  2022-01-13

• The Consumer Buying Behavior and Its Relationship to Financial Management of a Purchasing Company

  Yue, Shuying, Yu, Tuoxin, Li, Jin, Yan, Qiang

  2024-01-13

• Perception of Filipino Skincare Product Users on the Effectiveness of Social Media Influencers vs Celebrity Endorsers as Brand Ambassadors

  Rayne Lianne Lim, Mar Zhayvier Rosales, Alliah Therese Salazar, Earl Pantoja

  2022-02-18

• The Effects of Online Reviews on Purchase Intention in the Shopee Fashion Industry

  Angela Dominique Andoy, Jose Antonio Beriña, Jan Erika Querubin, Jun Grimaldo

  2022-03-28

• Work-Life Balance Experiences of Business Process Outsourcing Employees in a Remote Work-Set Up

  Chen, Xing, Liu, Feng, Chen, Xu, Zeng, Junjie

  2024-01-13

• Factors Influencing Customer Satisfaction towards Luxury Clothing: Quiet Luxury and Logomania among Filipino Millennials

  Sophia Mae Dealca, John Rafael D. Estrera, Christian Lloyd L. Tibalao, Francis Lawrence B. De Jesus

  2022-04-21

• Quality Improvement Strategies Of Secondary Hospitals in the Philippines: A Basis for Hospital CQI Model

  Ronald P. Arboleda, Maria Nimfa R. Diaz

  2025-05-28

• Sustainable Marketing: Studying the Effects of Environmental Consciousness and Involvement Degree on Purchasing Behavior of Consumers

  Tricianell Dionela, Abryl Evangelista, Coleen Marie Lansang, Ma. Veronica Urara Sato

  2022-03-09

• Consumer Trust in Mobile Phone Industry: Comparative Study on Traditional Commerce & E-commerce

  Kian Balgomera, Armel Emmanuel Dela Cruz, Jan Emmanuel G Santiago, Ronald R. Fernandez

  2022-03-26

• The Effectiveness of Facebook Advertisements of Subscription-based Video-On-Demand Streaming Services to Filipino Millennials

  Jiro Miguel Garbes, Don Carlo Harnecillo, Celine Almira Yu, Earl Pantoja

  2022-01-07

• The Safety Measures on Electronic Banking Operations and Its Cybersecurity: Basis for Enhancement Plan

  Hu Benhang, Huang Furong, Yang Jian, Zhou Yingmei

  2024-08-24

• Purchase Intentions of the Working Gen Y Against Working Gen Z on Online Ads with Informal Language

  Marina Patricia Solidad Taniguchi, Marco Sebastianne S. Ponce, Hanley Therese R. Tan, Darwin L. Borromeo

  2022-02-19

• Utilization of Digital Financial Transactions and Perspectives of Digital Payment among School Employees

  Gloria B. Abrazado, Carmelita M. Coronel, Geralyn C. Ocampo

  2024-11-04

• Brand Activism: Impact of Woke Advertising on the Consumers’ Attitude and Brand Perceptions Towards Purchase Intention

  Carlos Cristobal, Alyssa Rhose Del Prado, Ansberto Cagampan, Ernesto Dimaculangan

  2022-03-23

• Mapping the Fur Landscape: A Dual Cluster Analysis of Relationship-Driven and Purchase-Based Segmentation of the Pet Care Market

  Emmanuel Paulino, Noemi C. Gocuyo, Djhoana M. Rington, PhD, LPT, CGSP, CHRA, Lalaine A. Isip, Paulo Noel A. Mazo, DBA, LPT, Ronald P. Romero, Ph.D, Ronaldo A. Tan, Ph.D., Lou-Rena S. Boquila, PD, PhD

  2025-05-19

• Influence of Search Engine Optimization (SEO) Towards Purchase Intention of Online Shoppers

  Anfernee Caro, Aaron Justin Mendoza, Hennie Noble, Kryzl Alexa Tanglao

  2024-06-13

• The Impact of Digital Marketing on Customer Buying Intention of Customers in the Philippines

  Lance Astoriano, Gerona, Justin Albert D., Marzan, Juan Carlos R.

  2022-05-11

• The Effectiveness of Social Media Influencers in the Cosmetic and Skincare Industry to the Purchase Intention of the Generation Z Filipinos

  Ronn Alexis Castillo, Czarina Zoy Jaramillo, Leonard Sy

  2022-03-31

• The Relationship of Job Satisfaction to Job Performance towards Human Resource Policy Enhancement Proposal

  Cao Zhenhua, Li Yifu, Yu Xueying, Wang Ping

  2024-08-24

• Instaworthy: A Study on the Effects of Photo Editing towards Electronic Commerce in Metro Manila

  Kyle Ivan Anthony Pablo, Gerald Gallaza, Bianca Elizabeth Delos Reyes, Francis Lawrence B. De Jesus

  2022-04-05

• Effective Digital Marketing Strategies Used by MSMEs in NCR Under New Normal

  Ohle Nychail Santos, Ma. Sophia Santos, Chelzy Divine Dragas, Marie Abigail Posadas

  2022-02-14

• Consumers Attitude towards Skincare Products Endorsed by Filipino Macro-Influencers on Instagram

  Fatima Mae Libunao, Jhanniella Denise Martinez, Ma. Katlina Rodriguez, Mary Caroline Castaño

  2022-03-28

• Measuring the Influence of Product Placements in Korean Dramas on the Act of Purchase of Filipino Audiences

  Bernard Angelo Advincula, Madelaine Bernardo, Andrea Nicole Soriano

  2021-12-31

• Credit Risk Management Practices and Financial Performance of Selected Rural Commercial Banks in China

  HU SHENGHUA, LIU CHAOGUANG, LIU JING, SHI CHAOMING

  2024-08-21

• Digital Marketing and Business Performance of Selected Micro-Enterprises in China

  Wang, Shaohua, Wang, Bei, Hu, Aiqing, Zhang, Xin

  2024-01-23

• Product Placement in Filipino Films: An approach to Consumer Purchasing Intention

  Camile Candi Ong, Chris Joselle Santiago, Coleen Kirk Verdejo

  2022-03-03

• Consumer Behavior and Practices towards Green Marketing of Food Enterprises

  Mathew Hervey Lim, Chrissane Rey, Maria Patricia Zamuco, Mary Caroline Castaño

  2022-03-26

• Total Quality Management and Organization Performance of Selected Bancassurance in China

  He Wanyi, Hu Guotao, Wang Huiyan, Lu Nanyang

  2024-07-27

• The Impact of Purchasing Intentions on Retail Home Improvements in E-Commerce on Generation Y and Z's Brand Engagement

  Nicole Andrea Bañares, Jazmine Andrea Go, Marc Angelo Nuñez, Derick Paul Taporco

  2022-03-09

• The Assessment of the Usage, Attitude, and Image of Filipino Students Utilizing Motorcycle Taxi Hailing Services as Alternative Transportation in the NCR

  Karl Nikolai Manaois, Ronald Romero, Ronaldo Tan, Rommel Matienzo Jr, John Carlo Abadilla, Joshua Biscocho, Rappunzel Manaoat, Bernard Letrero

  2024-10-19

• Mismatched Endorsement: Role of Korean Endorsers on Philippines’ Telecommunication Brands

  Earl Pantoja, Wennie Grace Dela Torre, Amabelle Inacay, Jadyn Gail Ornopia

  2022-03-23

• Organizational Commitment and its Relationship to the Employees' Work Performance of an Oil Company

  Qu, Ying, Liu, Wanlin, Tan, Yan, Gao, Hongwei

  2024-01-13

• Invasion or Personalization: An Overview on User Attitudes towards the Privacy Issues in Targeted Advertising in NCR and Its Effect in Consumer Purchase Behavior

  Bea Andrea Antonio, Kyra Lyn Dela Cruz, Aaliyah Isis Jimenez, Earl Pantoja

  2022-03-23

• A Study on Utilizing Social Media Advertising through “Instagram Aesthetics” to Drive Purchase Intention

  Angelu G. Alcaraz, Graciela Reneé C. Balmori, Jellah Daryl C. Ricalde, Earl Pantoja

  2022-03-03

• Urban Entrepreneurship on the Fringe: Action Research on the Challenges of Street Vendors in Manila

  Ronald Romero, Emmanuel Paulino, Ronaldo Tan, Dan Michael Cortez

  2024-10-11

• The Impact of Viral Marketing Collateral on Brand Image: “#KwentongJollibee” Advertisement

  Van Kevin Li, Patricia Alexandria Ongpauco , Janine Therese Rubante

  2022-03-13

• The Impact of Brand Equity of Korean Barbeque Restaurants on Purchase Decision among Generation-Z in Metro Manila

  Rogemar Caldito, Daniel Kyle Candano, Kim Beatrice Diaz

  2022-02-11

• Student’s Competencies and Learning Experiences on Bookkeeping of Grade 9 and 11 ABM Students in Canda National High School

  Glenda V. Lumanta, Elaine R. De Villa , Rina D. De Mesa

  2020-12-08

• Client Satisfaction and Quality of Rendered Services of Landbank San Pablo Rizal Avenue Branch: A Basis for Strategic Plan

  Lydenren Javier, MARC LESTER QUINTANA

  2024-11-18

• Workplace Skills and Competencies: An Industry Partners Appraisal on Work Immersion Program Among Senior High School Learners

  Joel N. Dela Cruz, Michael M. Permejo, Michael M. Permejo

  2020-12-08

• Enhancing Retail Success: A Comprehensive Analysis of Visual Merchandising Influence on Customer Engagement and Purchase Behavior in Philippine Local Retail Businesses

  Cris Saranza, Yuri Pendon, Glenn Andrin

  2024-01-06

• Determinants of Employee Engagement in a Tertiary Christian Institution in Mlang, North, Cotabato

  Ronie Panes, Ivy

  2021-07-04

• The Influence of Leadership Behaviour on Organizational Culture Among the Academic Deans of State Universities and Colleges (SUCs) in Panay Island, Philippines

  Ronel Amorin

  2021-12-28

• Proactiveness, Innovativeness and Risk-Taking Propensity: Its Implications on Sales Growth Performance of Micro-Businesses

  Mark Anthony Pelegrin, Ruben Nayve, Jr, Rommel Mansueto

  2022-11-26

• Contemporary Dynamics of Angel Investment: A Comparative Analysis Between Traditional and IMC Proficient MSMEs of Metro Manila

  MARCO LOUISE BABIERA, BENEDICT CARDENAS JR, BJ MERCADO

  2022-03-17

• The Implications of Blogging and Social Media on Purchasing Behavior of Filipino Employees in an Environmental Consultancy Firm in Manila Post Pandemic

  De Guzman, Amabel M, Ibanez, Darling Jerica B, Pigao, Kevin Jamir F

  2023-12-16

• An analysis of Gen Z’s Purchase intention of Video Games within Metro Manila

  Lian Thorjie Lim, Enrico Miguel Peralta, Martin Jego Solano

  2022-03-28

• Advertising Appeals influencing the Brand Engagement of Gen Y and Z in terms of Social Media Pre-roll Advertisements

  Erll Angelo De Leon, Ma. Bianca Resuta, Derie Rose Virtusio

  2022-03-31

• Impact of Content Marketing on the Brand Image of Selected Unilever's Personal Care Brands through the Social Media

  Mariel Kathrine Mañosca, Allyssa Kyla Poyaoan, Jake Vitug

  2022-02-04

• Transitioning Towards a Fully Digital Banking Environment: Analyzing Financial Consumption Preferences of Metro Manila Banking Customers

  Nina Isabel Gigante, Patricia Anne Martin, Hiroshi Marutani

  2022-04-05

• Pre- and Post-Purchase Factors Contributing to Dissonance of Filipino Credit Cardholders Amidst Exposure to Financial Risk

  Andreana Gene Gomez, Kristine Falales, Tricia Mae Villaflores

  2022-04-16

• Sustainable Packaging Design Elements: The Analysis of Skincare Packaging on Consumer Purchase Decisions of Millennials

  AHMED KHADAFY BARA, NICOLE SAMANTHA DELA CRUZ, CHICO MENDOZA

  2021-12-09

• Analyzing Consumer Behavior Towards Luxury Jewelry Brands

  Erika Austria, Alyssa Gabrielle Peralta, Belle Chloe Dacara

  2022-01-27

• The Shifting Stage of Business to the “New Normal”

  Kenneth Robert A. Hernandez, Gladys L. de Guzman

  2023-05-21

• Technology-Driven Operational Efficiency and Security in Casinos: An Empirical Analysis of Adoption and Impact

  Gerardo Larita, Emmanuel Paulino, Ronaldo Tan, Paulo Noel Mazo, Ronald Romero

  2024-12-03

• Financial Literacy Level of Dry Market Vendors

  Fershie D. Yap, Jennelyn R. Artates

  2023-06-30

• Unraveling the Retirement Spending Habits in Siquijor, Philippines: Promoting Support Policies for Retirees

  Rommel R. Mansueto, Jonah Lynn A. Juguilon, Ricky C. Jumawan, Mark Anthony L. Pelegrin

  2025-03-13

• Faculty Engagement: A Study on the Higher Education Institutions’ Setting

  Jennelyn Artates

  2023-06-16