Research Article

The Influence of Shipping Fees in Customer Purchase Decisions for Online Retailers Residing within the Philippines

Authors

  • Kent Manapul College of Commerce, University of Santo Tomas, Philippines
  • Joshua Isidro College of Commerce, University of Santo Tomas, Philippines
  • Menchie Hernandez College of Commerce, University of Santo Tomas, Philippines
  • Ronald Fernandez College of Commerce, University of Santo Tomas, Philippines

Abstract

With the recent rise of internet-based businesses within the confines of the Philippines, people started to pay closer attention to shipping costs and other completion concerns, which are variables that influence a consumer's perception prior to purchasing. This study aims to look at how shipping fees influence customer satisfaction, which in turn influences their online buying selections. To fulfill this purpose, a quantitative research study was used to monitor the purchasing decisions that were made by male and female consumers between the ages of 20 and 29 in the National Capital Region of the Philippines, with a sample size of 385 respondents. Our findings indicated that online buyers definitely view shipping fees as a partitioned component of e-commerce. Concluding that the amount of shipping fee prior to the consumers’ purchase definitely contributes to the fulfillment of deliberate satisfaction as well as elicits pure intentions in purchasing online. Ultimately, online buyers in the Philippines are fairly neutral about whether the amount of shipping fee completely affects the customer's online evaluation and choices.

Article information

Journal

Journal of Business and Management Studies

Volume (Issue)

4 (1)

Pages

203-212

Published

2022-03-09

How to Cite

Manapul, K., Isidro, J., Hernandez, M., & Fernandez, R. (2022). The Influence of Shipping Fees in Customer Purchase Decisions for Online Retailers Residing within the Philippines. Journal of Business and Management Studies, 4(1), 203–212. https://doi.org/10.32996/jbms.2022.4.1.23

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Keywords:

Shipping Fees, eCommerce, Philippines, Influence, Customer Purchase Decisions, Online Shopping