Latest Issue

Vol. 4 No. 1: Journal of Business and Management Studies

Published: 2022-01-07

Research Article

The Effectiveness of Facebook Advertisements of Subscription-based Video-On-Demand Streaming Services to Filipino Millennials

Jiro Miguel Garbes, Don Carlo Harnecillo, Celine Almira Yu, Earl Pant...
01-07

DOI: https://doi.org/10.32996/jbms.2022.4.1.1

An Analysis of Gen Z's Electronic Gadgets Purchase Intention in Selected Cities in Metro Manila

Napolie Joyce Buenafe, Hannah Mae Espedido, Kyle Rainier Samonte, Alth...
08-15

DOI: https://doi.org/10.32996/jbms.2022.4.1.2

The use ISO 31000:2018 in Indonesian Fintech Lending Companies: What Can We Learn?

Franciskus Antonius Alijoyo
16-22

DOI: https://doi.org/10.32996/jbms.2022.4.1.3%20%20

Evaluation of Online Markets Considering Trust and Resilience: A Framework for Predicting Customer Behavior in E-Commerce

Sina E. Charandabi, Omidreza Ghanadiof
23-33

DOI: https://doi.org/10.32996/jbms.2022.4.1.4

Impact of Advantageous Campaigns on Customer-Brand Relationship Building Through Social Media Marketing

Sultan AL-Mashrafi, Zaheer Ahmed Khan
34-41

DOI: https://doi.org/10.32996/jbms.2022.4.1.5

The Effect of Electronic Words of Mouth and the Attributes of Tourism Products on Visiting Interest and Decision

Nurjamilah Jamilah, Suryanto, Arianis chan
42-48

DOI: https://doi.org/10.32996/jbms.2022.4.1.6

COVID-19 Vaccine: Enhancement of Stock Buying in Indonesia

Hartono
49-56

DOI: https://doi.org/10.32996/jbms.2022.4.1.7

Black Swan Event on JCI Value and Sectoral Index for February-April 2020: Effects of Covid-19 in Indonesian Stock Exchange

Heni Safitri
57-63

DOI: https://doi.org/10.32996/jbms.2022.4.1.8

Factors Influencing Consumers’ Preference for Purchasing of Ready to Eat Food Products: A Study in Shahr – e-Now of Kabul City

Abdul Kafil Bidar, Zabihullah Farkhari
64-68

DOI: https://doi.org/10.32996/jbms.2022.4.1.9

Analysis on the Finance in Sheqi County Rural Commercial Banks

Yusen Yang, Guo Xiangyu
69-75

DOI: https://doi.org/10.32996/jbms.2022.4.1.10

Analyzing Consumer Behavior Towards Luxury Jewelry Brands

Erika Austria, Alyssa Gabrielle Peralta, Belle Chloe Dacara
76-90

DOI: https://doi.org/10.32996/jbms.2022.4.1.11

The Role of Administrative Leadership in Supporting Culture of Quality and Excellence Based on Kaqa Excellence Model: An Implementation Study

Mohammed Nasseef
91-106

DOI: https://doi.org/10.32996/jbms.2022.4.1.12

Impact of Content Marketing on the Brand Image of Selected Unilever's Personal Care Brands through the Social Media

Mariel Kathrine Mañosca, Allyssa Kyla Poyaoan, Jake Vitug
107-114

DOI: https://doi.org/10.32996/jbms.2022.4.1.13

The Impact of Brand Equity of Korean Barbeque Restaurants on Purchase Decision among Generation-Z in Metro Manila

Rogemar Caldito, Daniel Kyle Candano, Kim Beatrice Diaz
115-123

DOI: https://doi.org/10.32996/jbms.2022.4.1.14

Effective Digital Marketing Strategies Used by MSMEs in NCR Under New Normal

Ohle Nychail Santos, Ma. Sophia Santos, Chelzy Divine Dragas, Marie A...
124-130

DOI: https://doi.org/10.32996/jbms.2022.4.1.15

Perception of Filipino Skincare Product Users on the Effectiveness of Social Media Influencers vs Celebrity Endorsers as Brand Ambassadors

Rayne Lianne Lim, Mar Zhayvier Rosales, Alliah Therese Salazar, Earl ...
131-139

DOI: https://doi.org/10.32996/jbms.2022.4.1.16

Purchase Intentions of the Working Gen Y Against Working Gen Z on Online Ads with Informal Language

Marina Patricia Solidad Taniguchi, Marco Sebastianne S. Ponce, Hanley ...
140-148

DOI: https://doi.org/10.32996/jbms.2022.4.1.17

Influencing Factors on Mobile Wallet Adoption in the Philippines: Generation X’s Behavioral Intention to Use GCash Services

Alyssa Cacas, Mariel Bea Alecar Diongson, Glenda Mica Olita
149-156

DOI: https://doi.org/10.32996/jbms.2022.4.1.18

Translating Hallyu Phenomenon and its Underlying Impact in the Purchasing Intentions of Filipinos

John Michael Malabanan, Andrei Dela Vega, Leanne Christine Gono, Earl...
157-166

DOI: https://doi.org/10.32996/jbms.2022.4.1.19

A Study on Utilizing Social Media Advertising through “Instagram Aesthetics” to Drive Purchase Intention

Angelu G. Alcaraz, Graciela Reneé C. Balmori, Jellah Daryl C. Ricalde,...
167-178

DOI: https://doi.org/10.32996/jbms.2022.4.1.20

Product Placement in Filipino Films: An approach to Consumer Purchasing Intention

Camile Candi Ong, Chris Joselle Santiago, Coleen Kirk Verdejo
179-188

DOI: https://doi.org/10.32996/jbms.2022.4.1.21

Influencer Marketing Factors Affecting Brand Awareness and Brand Image of Start-up Businesses

Keith Bonus, Jasmin Raghani, John Kenneth Visitacion, Mary Caroline Ca...
189-202

DOI: https://doi.org/10.32996/jbms.2022.4.1.22

The Influence of Shipping Fees in Customer Purchase Decisions for Online Retailers Residing within the Philippines

Kent Manapul, Joshua Isidro, Menchie Hernandez, Ronald Fernandez
203-212

DOI: https://doi.org/10.32996/jbms.2022.4.1.23

Sustainable Marketing: Studying the Effects of Environmental Consciousness and Involvement Degree on Purchasing Behavior of Consumers

Tricianell Dionela, Abryl Evangelista, Coleen Marie Lansang, Ma. Vero...
213-221

DOI: https://doi.org/10.32996/jbms.2022.4.1.24

The Impact of Purchasing Intentions on Retail Home Improvements in E-Commerce on Generation Y and Z's Brand Engagement

Nicole Andrea Bañares, Jazmine Andrea Go, Marc Angelo Nuñez, Derick Pa...
222-232

DOI: https://doi.org/10.32996/jbms.2022.4.1.25

Investigating Human Resource Practices and its Impact on Employee Performance in Selected Banks in the Philippines

Mylene M. dela Cruz, Alan Y. Cabaluna
233-256

DOI: https://doi.org/10.32996/jbms.2022.4.1.26

Credible or Reliable Information: What affects Shopper’s Trust and Buying Behavior?

Antonio Etrata, Jr., Von Jarelle Bandiling, Kurt Peralta, Rean Marvee...
257-263

DOI: https://doi.org/10.32996/jbms.2022.4.1.27

The Impact of Viral Marketing Collateral on Brand Image: “#KwentongJollibee” Advertisement

Van Kevin Li, Patricia Alexandria Ongpauco , Janine Therese Rubante
264-272

DOI: https://doi.org/10.32996/jbms.2022.4.1.28

Contemporary Dynamics of Angel Investment: A Comparative Analysis Between Traditional and IMC Proficient MSMEs of Metro Manila

MARCO LOUISE BABIERA, BENEDICT CARDENAS JR, BJ MERCADO
273-293

DOI: https://doi.org/10.32996/jbms.2022.4.1.29

Generation Y and Z Filipino Consumers’ Purchasing Behavior on Electronic Products in Shopee and Lazada

Frinz Andrey Dulay, Rosemarie Liban, James Russell Rustia, Marjorie ...
294-305

DOI: https://doi.org/10.32996/jbms.2022.4.1.30