The Implications of Blogging and Social Media on Purchasing Behavior of Filipino Employees in an Environmental Consultancy Firm in Manila Post Pandemic

Abstract

The biggest change in the purchasing behavior of Filipino employees nowadays is the power of blogging and social media. The most popular of these are YouTube, Instagram, Facebook, Twitter, TikTok, and so many more upcoming platforms. The cited social media platforms greatly impact consumer behavior, specifically employees. Having all the necessary information is readily accessible in the palm of your hand. And this changes everything, including consumer behavior. Consumer decision-making is influenced by social media and blogging. According to UNCTAD, people will continue to shop online long after the epidemic has passed due to the crisis's repercussions. (Cerezo, 2020). This study will analyze the implications of blogging and social media in the buying behavior of Filipino employees observed for the post pandemic period utilizing the black box model. Quantitative information was collected and used for this study’s purposes using descriptive and inferential statistics. The research is limited to a specific environmental consultancy firm in Manila. The findings indicate that social media influences Filipino employees' purchasing behavior by providing them with information that alters their perspective and sense of style, which leads to purchases of the products. Without a doubt, social media plays a large connection for both consumers and businesses, including Filipino employees.