Research Article

Proactiveness, Innovativeness and Risk-Taking Propensity: Its Implications on Sales Growth Performance of Micro-Businesses

Authors

  • Mark Anthony Pelegrin Adamson University, Philippines
  • Ruben Nayve, Jr Adamson University, Philippines
  • Rommel Mansueto Siquijor State College, Philippines

Abstract

The rising number of micro-businesses has, in one way or another, created an impact on the Philippine economy. However, the sustainability of these micro-businesses seems to be in question, for they do not last long in the industry. Hence, the entrepreneurial orientation of micro-businesses was investigated, and its impact on the business's sales growth performance. Using the Resource-based View (RBV), entrepreneurial orientation was classified as a resource that is crucial in having a competitive advantage. Frequency, weighted mean, multiple regression, and analysis of variance were used to investigate variable relationships. According to these statistical approaches, there is a significant relationship between entrepreneurial-oriented traits and sales growth. The study identified several implications for increasing entrepreneurial orientation in micro-business sales growth.

Article information

Journal

Journal of Business and Management Studies

Volume (Issue)

4 (4)

Pages

151-160

Published

2022-11-26

How to Cite

Pelegrin, M. A., Ruben Nayve, Jr, & Mansueto, R. (2022). Proactiveness, Innovativeness and Risk-Taking Propensity: Its Implications on Sales Growth Performance of Micro-Businesses. Journal of Business and Management Studies, 4(4), 151-160. https://doi.org/10.32996/jbms.2022.4.4.25

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Keywords:

Proactiveness, innovativeness, risk-taking propensity, sales growth performance, microbusinesses