Search Results

• Effective Digital Marketing Strategies Used by MSMEs in NCR Under New Normal

  Ohle Nychail Santos, Ma. Sophia Santos, Chelzy Divine Dragas, Marie Abigail Posadas

  2022-02-14

• Analysis of Control and Evaluation of Digital Marketing in the Hospital

  Pratiwi Pratiwi, Jaslis Ilyas , Wahyu Sulistiadi

  2023-02-04

• Effect of Promotional Mix on the Marketing of Insurance Services

  Joseph A. Anyadighibe, Aniebiet Etuk, Edim Eka James, Rose Stephen

  2021-10-09

• The Impact of Viral Marketing Collateral on Brand Image: “#KwentongJollibee” Advertisement

  Van Kevin Li, Patricia Alexandria Ongpauco , Janine Therese Rubante

  2022-03-13

• Resource-Based View in Marketing Literature

  Meziyet UYANIK

  2023-07-02

• Analysis of Social Media Marketing (SMMas) Strategy in Increasing Brand Awareness and Consumer Purchase Intentions

  Billy Prayoga, Detya Wiryany , Maudy Rizkiana Poedjadi

  2023-07-28

• The Impact of Digital Marketing on Customer Buying Intention of Customers in the Philippines

  Lance Astoriano, Gerona, Justin Albert D., Marzan, Juan Carlos R.

  2022-05-11

• The Effect of Spiritual Marketing and Entrepreneurial Orientation on Determining Sustainable Competitive Advantage: A Case Study of Soliko Kale Company

  Khosrow Hajizadeh, Amir Kazemi

  2022-11-11

• E-marketing Strategies and Performance of Small and Medium-sized Enterprises: A New-normal Agenda

  Etim, Glory Sunday, Edim Eka James, Arikpo Nneoyi Nnana, Okeowo, Victor Olusegun

  2021-11-05

• Marketing Challenges and Trends Influencing Wine Producers and Consumers

  Julien Bousquet

  2023-06-24

• Influencer Marketing Factors Affecting Brand Awareness and Brand Image of Start-up Businesses

  Keith Bonus, Jasmin Raghani, John Kenneth Visitacion, Mary Caroline Castaño

  2022-03-05

• Marketing Affiliates, Influencers, and Purchase Decisions of Shopaholic Users in Jakarta

  Husnayetti Husnayetti, Cantika Awalya Ramadhanty, Erion Erion

  2023-01-17

• Examining the Influence of Innovation, Market Orientation, and Entrepreneurial Orientation on Marketing Performance in the Batik Industry

  David Andriyan, Muhammad Sholahuddin, Imronudin

  2023-08-13

• Development of a Conceptual Framework for Relationships between Social Media Marketing and Intentions to Stay at Five-Star Hotels

  Nyoman Indah Kusuma Dewi, Gede Pradiva Adiningrat , I Wayan Wirga , Upayana Wiguna Eka Saputra, Ni Wayan Sukartini

  2022-11-25

• Effects of Social Media Marketing on Consumer Purchase Intention in the Retail Sector of Australia

  Syed Ibrar Hussain, Ranga Chimhundu

  2023-01-23

• Digital Marketing and Social Media as a Strategy to Increase Brand Awareness: Case Study Increasing the Number of Students on Brand Awareness in Social Media and Digital Marketing Activities in Higher Education X

  Detya Wiryany, Maudy Rizkiana Poedjadi , Ita Rahmawati

  2023-07-28

• Examining 4A’s Marketing Framework for Marketing Strategy Proposal of Medical Device Product to Increase Market Share: A Case Study of PT MM Indonesia

  Damairia Anugerah, Sonny Rustiadi

  2024-09-11

• From Engagement to Retention: An Exploratory Sequential Approach to Social CRM and Social Media Marketing for Facebook Sellers

  Emmanuel P. Paulino, Paulo Noel A. Mazo, Lou-Rena S. Boquila, Djhoana M. Rington, Chona O. Bautista, Michael F. Gibaga

  2025-02-16

• Contemporary Dynamics of Angel Investment: A Comparative Analysis Between Traditional and IMC Proficient MSMEs of Metro Manila

  MARCO LOUISE BABIERA, BENEDICT CARDENAS JR, BJ MERCADO

  2022-03-17

• Impact of Advantageous Campaigns on Customer-Brand Relationship Building Through Social Media Marketing

  Sultan AL-Mashrafi, Zaheer Ahmed Khan

  2022-01-18

• The Relationship of Facebook Messenger Marketing to the Purchasing Intention of the Consumers of Philippine MSMEs

  Anne Valerie Casimiro, Cathleen Chua, Dominique Earl Pasquin, Jun R. Grimaldo

  2022-04-09

• Consumer Behavior and Practices towards Green Marketing of Food Enterprises

  Mathew Hervey Lim, Chrissane Rey, Maria Patricia Zamuco, Mary Caroline Castaño

  2022-03-26

• Pink Power: The Extent of Awareness, Driving Factors, and Overall Perception of Filipina Youth Consumers in Metro Manila, Philippines on Pink Tax Caused by Pink Marketing Strategy

  Allaine Bernadette Chua, Alyannah Hidalgo, Joshua James Huyo-a, Alain Jomarie G. Santos

  2022-04-10

• TikTok as a Platform for Marketing Campaigns: The effect of Brand Awareness and Brand Recall on the Purchase Intentions of Millennials

  Mary Aubrey G. Gesmundo, Melvin Dave S. Jordan, Wee Hansei D. Meridor, Dainielle Vien Muyot, Mary Caroline N. Castano, Agnes Jocelyn P. Bandojo

  2022-05-06

• The Role of Business Ethics in Entrepreneurship: An Empirical Analysis of SMEs in KSA

  Saud Ilahi, Qasem Alshammakhi, Anis Souissi, Raziuddin Mohammed, Hussain Saad Alqahtani, Khadija Hassen Mehrez

  2025-05-26

• Influence of Search Engine Optimization (SEO) Towards Purchase Intention of Online Shoppers

  Anfernee Caro, Aaron Justin Mendoza, Hennie Noble, Kryzl Alexa Tanglao

  2024-06-13

• A Case Study on Factors Affecting the Perception of Customers in Purchasing Air Fryer Products: Basis for a Proposed Enhanced Marketing Promotion Program

  Terrence Arvin S. Auyong, Shawn Caesar M. De Jesus, Donnel Doglas G. Maralit, Aaron Joshua T. Obeles, Francis Lawrence B. De Jesus

  2022-05-15

• Marketing Strategy Proposal to Rebound the Declining Revenue of Burger King Indonesia in the Covid Aftermath Period

  Ruth Anindya Ratih Dewi Hartono, Yos Sutiyoso, Sahat Hutajulu

  2024-10-15

• The Moderating Effect of the Country of Origin on Smartphones’ Brand Equity and Brand Preference on Customer Purchase Intention

  Angelo Clark Castillo, Aimee Margaret Flores, Lance Matthew Sanchez, Arthur Yusay, Marie Abigail Posadas

  2022-03-23

• The Influence of Marketing Communication Tools on Customers’ Satisfaction Towards Mobile Phone Service Provider Companies in Jordan

  Noor Firdoos Jahan, Hadi Salah Abdurrahman Atiat

  2021-05-27

• The Effectiveness of Social Media Influencers in the Cosmetic and Skincare Industry to the Purchase Intention of the Generation Z Filipinos

  Ronn Alexis Castillo, Czarina Zoy Jaramillo, Leonard Sy

  2022-03-31

• Prospective Policy Holders on Health Insurance: An Assessment Towards Marketing Plan Proposal

  WANG BINGZHI, LI YONGQUAN, DONG YANCHAO, FANG XIAOQIN

  2024-12-27

• Generation Y and Z Filipino Consumers’ Purchasing Behavior on Electronic Products in Shopee and Lazada

  Frinz Andrey Dulay, Rosemarie Liban, James Russell Rustia, Marjorie Mae Tayag, Mary Caroline Castaño

  2022-03-19

• Elements of Online Advertisements: Its Impact on Late Generation Z’s Purchase Intention

  Mark Ryan Mergillano, Bryan Gabriel Nabor, Rhixonn Rourkee Halili, Kristian George Hinanay, Jun R. Grimaldo

  2022-05-06

• Impact of Content Marketing on the Brand Image of Selected Unilever's Personal Care Brands through the Social Media

  Mariel Kathrine Mañosca, Allyssa Kyla Poyaoan, Jake Vitug

  2022-02-04

• The Impact of Influencer Marketing on Consumers’ Brand Perception of Travel Applications

  Fatima Amagsila, Ella Mae Cadavis, Jhon Paul Callueng, Jc Reimark Manio

  2022-04-05

• Consumer Trust in Mobile Phone Industry: Comparative Study on Traditional Commerce & E-commerce

  Kian Balgomera, Armel Emmanuel Dela Cruz, Jan Emmanuel G Santiago, Ronald R. Fernandez

  2022-03-26

• A Study on the Post Pandemic Marketing Mix Responses of Micro Food Businesses in Laguna, Philippines

  Donn Enrique Moreno, Jose Iñigo Espiritu, Isabelle Rose Maniclang, Lloyd Denis Talabis

  2023-04-03

• The Agritourism Marketing Strategies in Luzon

  Rodelita P. Villalobps

  2020-12-08

• Analysis of the Marketing Strategy of the New Product Innovation in the Highly Saturated Fast-Moving Consumer Good (FMCG) Market: Study Case: ABC Sweet Soy Sauce with Flavor from the Kraft Heinz Company in Indonesia)

  Megawati irawan, Dina Dellyana

  2023-07-12

• Purchase Intentions of the Working Gen Y Against Working Gen Z on Online Ads with Informal Language

  Marina Patricia Solidad Taniguchi, Marco Sebastianne S. Ponce, Hanley Therese R. Tan, Darwin L. Borromeo

  2022-02-19

• Optimizing Marketing Strategies with RFM Method and K-Means Clustering-Based AI Customer Segmentation Analysis

  Malay Sarkar, Aisharyja Roy Puja, Faiaz Rahat Chowdhury

  2024-03-07

• Invasion or Personalization: An Overview on User Attitudes towards the Privacy Issues in Targeted Advertising in NCR and Its Effect in Consumer Purchase Behavior

  Bea Andrea Antonio, Kyra Lyn Dela Cruz, Aaliyah Isis Jimenez, Earl Pantoja

  2022-03-23

• Digital Marketing and Business Performance of Selected Micro-Enterprises in China

  Wang, Shaohua, Wang, Bei, Hu, Aiqing, Zhang, Xin

  2024-01-23

• Factors Influencing Customer Satisfaction towards Luxury Clothing: Quiet Luxury and Logomania among Filipino Millennials

  Sophia Mae Dealca, John Rafael D. Estrera, Christian Lloyd L. Tibalao, Francis Lawrence B. De Jesus

  2022-04-21

• The Effect of Training, Motivation and Internal Communication on the Performance of Employees at Jordanian Islamic Banks

  Noor Firdoos Jahan, MOUFAQ YOUSEF DHIFALLAH ALLAYMOUN

  2020-10-03

• Instaworthy: A Study on the Effects of Photo Editing towards Electronic Commerce in Metro Manila

  Kyle Ivan Anthony Pablo, Gerald Gallaza, Bianca Elizabeth Delos Reyes, Francis Lawrence B. De Jesus

  2022-04-05

• Do Artificial Intelligence and Digital Marketing Impact Purchase Intention Mediated by Perceived Value?

  Riza Aura Febriani, Muhammad Sholahuddin, Rini Kuswati, Soepatini

  2022-12-04

• Pre- and Post-Purchase Factors Contributing to Dissonance of Filipino Credit Cardholders Amidst Exposure to Financial Risk

  Andreana Gene Gomez, Kristine Falales, Tricia Mae Villaflores

  2022-04-16

• Packaging Attributes and Consumer Patronage of Cosmetics in Calabar Metropolis, Cross River State

  Ezekiel Tom Ebitu, Samuel Etuk, Joy Ekoi Ofem, Olom, Patricia Akwaya

  2021-04-30

• Impact of COVID19 on the Education System in the United States through PESTLE Analysis: A Case Study

  Duaa Shahid

  2022-06-15

• Mapping the Fur Landscape: A Dual Cluster Analysis of Relationship-Driven and Purchase-Based Segmentation of the Pet Care Market

  Emmanuel Paulino, Noemi C. Gocuyo, Djhoana M. Rington, PhD, LPT, CGSP, CHRA, Lalaine A. Isip, Paulo Noel A. Mazo, DBA, LPT, Ronald P. Romero, Ph.D, Ronaldo A. Tan, Ph.D., Lou-Rena S. Boquila, PD, PhD

  2025-05-19

• Understanding Insurance Uptake in the Philippines: A Cluster-Based Analysis of Consumer Priorities

  Emmanuel Paulino, Djhoana M. Rington, PhD, LPT, CGSP, CHRA, Noemi C. Gocuyo, MGM, LPT , Lalaine A. Isip, Ronald P. Romero, Ph.D, Ronaldo A. Tan, Ph.D, Paulo Noel A. Mazo, DBA, LPT

  2025-05-19

• Factors Influencing Shopee Users’ Intention to Purchase Products during Shopee Philippines’ Big Online Shopping Events

  Isabela Bacay, Roiel Anthony Ramirez, Franceline Naomi Ramos, Jun R. Grimaldo

  2022-03-23

• The Electronic Boycott of Foreign Products and its Impact on the Purchasing Rate of the Jordanian Consumer for Products from Beirut Lights Company for Hygienic Paper Manufacturing

  Mahmoud Afeef

  2024-02-06

• Transformative Impact of Deep Learning in Stock Market Decision-Making: A Comparative Study of Convolutional Neural Networks

  Hammed Esa, Mohammad Anisur Rahman, Md Abu Sufian Mozumder, Nisha Gurung, Mohammed Nazmul Islam Miah, Md Murshid Reja Sweet, Mohammad Kawsur Sharif, Md Rasibul Islam, Md Nasiruddin, Md Sanowar Hossain Sabuj

  2024-05-07

• The Impact of Influencer Attributes on Purchase Intention: Evidence from Influencers’ Virtual Boutiques in Qatar

  Mohammed Abdulsalam S. Ibrahim

  2025-05-11

• Franchisee-Franchisor Relationship in Saudi Arabia: Agency Theory Perspective

  Abdulaziz Alotaibi

  2025-05-03

• Empowering Small-Scale Farmers: An Assessment of Small Farm Program’s Effectiveness in Arkansas, USA

  Md Asadur Rahaman, Shuva Saha, Caleb Adewale, Uttam Deb, Henry English

  2024-12-31

• Comparing Local and Foreign Tourists' Behavior Toward Local Food in Siquijor Using the AISDALSLove Model: A Path Analysis to Guide Marketing Strategies

  Ricky Jumawan

  2025-05-25

• Unleashing Deep Learning: Transforming E-commerce Profit Prediction with CNNs

  Norun Nabi, Md Amran Hossen Pabel, Mohammad Anisur Rahman, Md Abu Sufian Mozumder, Md Al-Imran, Md Murshid Reja Sweet, Md Zahidul Islam, Mohammed Nazmul Islam Miah, Refat Naznin, Mohammad Kawsur Sharif

  2024-04-11

• Consumers’ Continuous Usage towards Improved Operations and Management of Cross-Border E-Commerce Websites in Jinjiang, Fujian Province, China

  Tianfa Luo

  2024-06-08

• Measuring the Influence of Product Placements in Korean Dramas on the Act of Purchase of Filipino Audiences

  Bernard Angelo Advincula, Madelaine Bernardo, Andrea Nicole Soriano

  2021-12-31

• The Impact of Purchasing Intentions on Retail Home Improvements in E-Commerce on Generation Y and Z's Brand Engagement

  Nicole Andrea Bañares, Jazmine Andrea Go, Marc Angelo Nuñez, Derick Paul Taporco

  2022-03-09

• Why Professional Branding: What difference will it make for me (as Gen Z)?

  Mustafa M. Bodrick, Ibrahim Alhabib, Mohammed Alsuhaim, Hani Alqarni, Yasir S. Almuways

  2024-05-24

• Consumer Choice in Holiday Park Vacations: Exploring Decision-Making Beyond Economic Factors

  GAN YUANMEI

  2025-03-13

• A Study on Utilizing Social Media Advertising through “Instagram Aesthetics” to Drive Purchase Intention

  Angelu G. Alcaraz, Graciela Reneé C. Balmori, Jellah Daryl C. Ricalde, Earl Pantoja

  2022-03-03

• Advancements in Retail Price Optimization: Leveraging Machine Learning Models for Profitability and Competitiveness

  Mohammad Anisur Rahman, Chinmoy Modak, Md Abu Sufian Mozumder, Mohammed Nazmul Islam Miah, Mehedi Hasan, Md Murshid Reja Sweet, Syeda Farjana Farabi, Md Zikar Hossan, Mani Prabha, Mahfuz Alam

  2024-05-23

• Generation Z versus Zillennial: Deliberating the Reflexive Leadership Context within the Organizational Transformation of Saudi Arabia

  Mustafa M. Bodrick, Mohammed I. Alassaf, Aws Obaid, Mutlaq Almutairi, Abdulrahman K. Albisher, Ibrahim M. Alhabib, Mohammed I. Alsuhaim

  2025-05-13

• Optimizing Online Sales Strategies in the USA Using Machine Learning: Insights from Consumer Behavior

  Rabeya Akter, Md Nasiruddin, Farhana Rahman Anonna, MD Rashed Mohaimin, Md Boktiar Nayeem, Adib Ahmed, Afrin hoque jui, Shah Alam

  2023-07-21

• Work Practices Effectiveness among the Employees of Telecom Sector Organisation in Northern India: A Comparative Analysis

  Anju Thapa

  2020-06-30

• Predictive Analytics for Customer Retention: Machine Learning Models to Analyze and Mitigate Churn in E-Commerce Platforms

  Md Sakibul Hasan, Md Abubokor Siam, Md Abdul Ahad, Mohammad Nazmul Hossain, Mehedi Hasan Ridoy, MD. Nazmul Shakir Rabbi, Arat Hossain, Tanaya Jakir

  2024-08-11

• Analyzing Consumer Behavior Towards Luxury Jewelry Brands

  Erika Austria, Alyssa Gabrielle Peralta, Belle Chloe Dacara

  2022-01-27

• The Consumer Buying Behavior and Its Relationship to Financial Management of a Purchasing Company

  Yue, Shuying, Yu, Tuoxin, Li, Jin, Yan, Qiang

  2024-01-13

• Financial Performance and Risk Management Strategies in Selected China Airlines: Basis for a Foreign Exchange Mitigation Framework

  Emmanuel Paulino, Luzviminda B. Landicho, Ronald Romero, Mazo Paulo Noel, Tan Ronaldo A., Wu Hongli

  2025-02-01

• Systematic Literature Review on the Effects of Corporate Social Responsibility (CSR) on Company Image

  Yunarti, Ratnawati

  2023-06-03

• Sustainable Marketing: Studying the Effects of Environmental Consciousness and Involvement Degree on Purchasing Behavior of Consumers

  Tricianell Dionela, Abryl Evangelista, Coleen Marie Lansang, Ma. Veronica Urara Sato

  2022-03-09

• Techniques for Managing Employee Relations and Conflict Resolution within the Workplace

  Seema Bhakuni, Ankita Rana, Bhawna Bhanot

  2024-05-23

• Analyzing the Decline of Luxury Women’s Shoe Brands in China: A Market Analysis – Based Study of STUART WEITZMAN

  Ruixi Hu

  2024-08-07

• The Investor Behaviour, Risk Perception and Expectations on Cryptocurrency Markets

  DILEK TEKER, SUAT TEKER, ESIN DEMIREL

  2023-12-16

• Factors Influencing Filipino Online Shoppers’ Livestream Purchases

  Farah Concepcion R. Reyes, Maria Concepcion V. Umali

  2025-04-06

• Financial Literacy Level of Dry Market Vendors

  Fershie D. Yap, Jennelyn R. Artates

  2023-06-30

• Credible or Reliable Information: What affects Shopper’s Trust and Buying Behavior?

  Antonio Etrata, Jr., Von Jarelle Bandiling, Kurt Peralta, Rean Marvee Relucio

  2022-03-13

• Effects of Covid-19 Pandemic on Performance of Micro and Small Enterprises (MSEs): A Case of Agri-Businesses in Machakos County, Kenya

  Margaret Nganu Gor, Anne Kalei, Thomas Kilonzo

  2024-08-03

• Enhancing Customer Experience and Business Operations in E-Commerce Platforms through Big Data Analytics

  Md Abdullah Al Mahmud, Nur Vanu, Sadia Islam Nilima, Rakibul Hasan

  2021-12-29

• Insights into Digital Transformation Adoption in State-Owned Organizations: A Study from Vietnam

  Thanh Mai Pham, Hai Ninh Nguyen

  2023-10-23

• Challenges of Social and Digital Media Engagement for Established Brands: A Rise of Crowd Culture

  Mahmud Wahid, Zinat Sultana

  2023-03-11

• Perception of Filipino Skincare Product Users on the Effectiveness of Social Media Influencers vs Celebrity Endorsers as Brand Ambassadors

  Rayne Lianne Lim, Mar Zhayvier Rosales, Alliah Therese Salazar, Earl Pantoja

  2022-02-18

• Impression of Social Media Influencers towards Customers of Locally Manufactured Cosmetic Beauty Products

  Christine J. Concepcion

  2025-04-06

• Factors Determining Turnaround Strategies for Declining, Large, High-tech organizations

  Benita Bommi Felicia Jeyasingh

  2023-09-29

• Technology-Driven Operational Efficiency and Security in Casinos: An Empirical Analysis of Adoption and Impact

  Gerardo Larita, Emmanuel Paulino, Ronaldo Tan, Paulo Noel Mazo, Ronald Romero

  2024-12-03

• Operations Management Practices of Printing Press in Region IV-A: A Framework for Sustainable Strategic Operations

  Nona Bhel R. Sevilla, Joanna Paula A. Ellaga

  2020-12-08

• The Influence of Google Analytics on E-commerce: Enhancing Customer Insights and Business Performance

  Md Rashed Mohaimin

  2025-03-28

• The Effectiveness of Fashion Influencers in Influencing the Purchase Interest of Millennial Generation Consumers in Indonesia

  Zahra Bhima Absharina, Anita Dwi Yuriani , Evelyn Hendriana

  2021-11-03

• Does the Magic Elixir of Treasure Rejuvenate the Elderly Work in the End - Taking Tiffany as an Example: A Study on the Brand Strategy of Younger Jewelry Industry

  Liuyue Jiang, Zhexuan Lyu

  2023-09-28