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Research Article

Insights into Digital Transformation Adoption in State-Owned Organizations: A Study from Vietnam

Authors

  • Thanh Mai Pham Director of Centre for informatics and computing, Vietnam Academy of Science and Technology, Vietnam
  • Hai Ninh Nguyen Associate Professor of Marketing, Foreign Trade University, Vietnam https://orcid.org/0000-0002-1658-531X

Abstract

Digital transformation is a critical imperative for organizations worldwide, transcending industries and sectors. This study focuses on the context of state-owned organizations in Vietnam, investigating the key factors influencing the adoption of digital transformation initiatives. The research explores the roles of Perceived Usefulness (PU), Perceived Ease of Use (PEOU), and Willingness to Change (WC) in shaping the adoption process. The study employs a quantitative research design, utilizing a structured questionnaire to collect data from 200 managers and staff members in 20 state-owned organizations that have implemented digital transformation. Statistical analysis, including Partial Least Squares Structural Equation Modeling (PLS-SEM), is employed to test the proposed hypotheses. The findings reveal significant relationships between these key factors and digital transformation adoption. Both PU and PEOU have a positive and significant impact on DTA, indicating that when employees perceive digital tools as beneficial and user-friendly, they are more likely to embrace digital transformation. Moreover, a positive relationship between PEOU and WC highlights the importance of user-friendly technologies in fostering employees' willingness to change. Furthermore, the study underscores the mediating role of WC in amplifying the impact of PU and PEOU on DTA, emphasizing the significance of cultivating a workforce open to change in driving successful digital transformation. These findings offer theoretical insights into the digital transformation adoption process in state-owned organizations and provide practical implications for organizations seeking to navigate the complexities of digital transformation in a rapidly evolving technological landscape.

Article information

Journal

Journal of Business and Management Studies

Volume (Issue)

5 (5)

Pages

249-259

Published

2023-10-23

How to Cite

Pham, T. M., & Nguyen, H. N. (2023). Insights into Digital Transformation Adoption in State-Owned Organizations: A Study from Vietnam. Journal of Business and Management Studies, 5(5), 249–259. https://doi.org/10.32996/jbms.2023.5.5.21

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