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• The Moderating Effect of the Country of Origin on Smartphones’ Brand Equity and Brand Preference on Customer Purchase Intention

  Angelo Clark Castillo, Aimee Margaret Flores, Lance Matthew Sanchez, Arthur Yusay, Marie Abigail Posadas

  2022-03-23

• Consumers Attitude towards Skincare Products Endorsed by Filipino Macro-Influencers on Instagram

  Fatima Mae Libunao, Jhanniella Denise Martinez, Ma. Katlina Rodriguez, Mary Caroline Castaño

  2022-03-28

• Brand Activism: Impact of Woke Advertising on the Consumers’ Attitude and Brand Perceptions Towards Purchase Intention

  Carlos Cristobal, Alyssa Rhose Del Prado, Ansberto Cagampan, Ernesto Dimaculangan

  2022-03-23

• Pink Power: The Extent of Awareness, Driving Factors, and Overall Perception of Filipina Youth Consumers in Metro Manila, Philippines on Pink Tax Caused by Pink Marketing Strategy

  Allaine Bernadette Chua, Alyannah Hidalgo, Joshua James Huyo-a, Alain Jomarie G. Santos

  2022-04-10

• Factors Influencing Consumers’ Preference for Purchasing of Ready to Eat Food Products: A Study in Shahr – e-Now of Kabul City

  Abdul Kafil Bidar, Zabihullah Farkhari

  2022-01-25

• Influencer Marketing Factors Affecting Brand Awareness and Brand Image of Start-up Businesses

  Keith Bonus, Jasmin Raghani, John Kenneth Visitacion, Mary Caroline Castaño

  2022-03-05

• Socially Oriented Behavior and Purchasing Emotions of Filipino Consumers towards Eco-Friendly Apparel Products

  Vinna Justin Alvaro, Mary Caroline Castano, Angela Faith Dela Cruz, Marc Andrei Sebastian, Cheska Mae Torres

  2022-04-03

• Consumer Behavior and Practices towards Green Marketing of Food Enterprises

  Mathew Hervey Lim, Chrissane Rey, Maria Patricia Zamuco, Mary Caroline Castaño

  2022-03-26

• Affecting Factors of E-Commerce Courier Services on Consumer’s Purchasing Behavior and Satisfaction Level

  Glicerie Mae Dar, JOHN MATTHEW ESPINAS, Louis Anthony E. Mabeza, Kevin Jamir Pigao, Bernard R. Letrero

  2023-06-11

• Purchase Intentions of the Working Gen Y Against Working Gen Z on Online Ads with Informal Language

  Marina Patricia Solidad Taniguchi, Marco Sebastianne S. Ponce, Hanley Therese R. Tan, Darwin L. Borromeo

  2022-02-19

• Instaworthy: A Study on the Effects of Photo Editing towards Electronic Commerce in Metro Manila

  Kyle Ivan Anthony Pablo, Gerald Gallaza, Bianca Elizabeth Delos Reyes, Francis Lawrence B. De Jesus

  2022-04-05

• Analyzing the Decline of Luxury Women’s Shoe Brands in China: A Market Analysis – Based Study of STUART WEITZMAN

  Ruixi Hu

  2024-08-07

• Marketing Challenges and Trends Influencing Wine Producers and Consumers

  Julien Bousquet

  2023-06-24

• Factors Influencing Shopee Users’ Intention to Purchase Products during Shopee Philippines’ Big Online Shopping Events

  Isabela Bacay, Roiel Anthony Ramirez, Franceline Naomi Ramos, Jun R. Grimaldo

  2022-03-23

• The Relationship of Facebook Messenger Marketing to the Purchasing Intention of the Consumers of Philippine MSMEs

  Anne Valerie Casimiro, Cathleen Chua, Dominique Earl Pasquin, Jun R. Grimaldo

  2022-04-09

• Mismatched Endorsement: Role of Korean Endorsers on Philippines’ Telecommunication Brands

  Earl Pantoja, Wennie Grace Dela Torre, Amabelle Inacay, Jadyn Gail Ornopia

  2022-03-23

• Packaging Attributes and Consumer Patronage of Cosmetics in Calabar Metropolis, Cross River State

  Ezekiel Tom Ebitu, Samuel Etuk, Joy Ekoi Ofem, Olom, Patricia Akwaya

  2021-04-30

• Credible or Reliable Information: What affects Shopper’s Trust and Buying Behavior?

  Antonio Etrata, Jr., Von Jarelle Bandiling, Kurt Peralta, Rean Marvee Relucio

  2022-03-13

• The Role of Information Overload on Consumers’ Online Shopping Behavior

  Gideon Appiah Kusi, Mst Zannatul Azmira Rumki, Fiona Hammond Quarcoo, Esther Otchere, and Guanhui Fu

  2022-10-22

• The Effects of Online Reviews on Purchase Intention in the Shopee Fashion Industry

  Angela Dominique Andoy, Jose Antonio Beriña, Jan Erika Querubin, Jun Grimaldo

  2022-03-28

• Discrimination on Sharing Economy Platforms: A Systematic Review of Cases and Coping Strategies

  Olga Abramova

  2024-05-20

• Business Model Canvas: Business Analytics on Gas stations with C-stores in United States

  Kazi Obaidur Rahman, Rezwanul I Rezvi, Farhan Nasrullah, Md Samirul Islam, Mehedi Hasan, Achhia Khanam, Amir Hamza Akash

  2025-02-05

• The Effectiveness of Social Media Influencers in the Cosmetic and Skincare Industry to the Purchase Intention of the Generation Z Filipinos

  Ronn Alexis Castillo, Czarina Zoy Jaramillo, Leonard Sy

  2022-03-31

• Sustainable Marketing: Studying the Effects of Environmental Consciousness and Involvement Degree on Purchasing Behavior of Consumers

  Tricianell Dionela, Abryl Evangelista, Coleen Marie Lansang, Ma. Veronica Urara Sato

  2022-03-09

• Factors Influencing Customer Satisfaction towards Luxury Clothing: Quiet Luxury and Logomania among Filipino Millennials

  Sophia Mae Dealca, John Rafael D. Estrera, Christian Lloyd L. Tibalao, Francis Lawrence B. De Jesus

  2022-04-21

• The Role of Purchase Behavior in Consumers' Intent to Revisit and Recommend Coffee Shops in Manila: A Mediation Analysis

  Jan Carlo Libiran, Dexter Alonzo, Michelle Berdin, Charyl Genterola, Benedicto Avila, Bernard Letrero, Donn Enrique Moreno

  2024-09-03

• Analyzing Consumer Behavior Towards Luxury Jewelry Brands

  Erika Austria, Alyssa Gabrielle Peralta, Belle Chloe Dacara

  2022-01-27

• The Influence of Shipping Fees in Customer Purchase Decisions for Online Retailers Residing within the Philippines

  Kent Manapul, Joshua Isidro, Menchie Hernandez, Ronald Fernandez

  2022-03-09

• Optimizing Marketing Strategies with RFM Method and K-Means Clustering-Based AI Customer Segmentation Analysis

  Malay Sarkar, Aisharyja Roy Puja, Faiaz Rahat Chowdhury

  2024-03-07

• Analysis of the Marketing Strategy of the New Product Innovation in the Highly Saturated Fast-Moving Consumer Good (FMCG) Market: Study Case: ABC Sweet Soy Sauce with Flavor from the Kraft Heinz Company in Indonesia)

  Megawati irawan, Dina Dellyana

  2023-07-12

• Do Artificial Intelligence and Digital Marketing Impact Purchase Intention Mediated by Perceived Value?

  Riza Aura Febriani, Muhammad Sholahuddin, Rini Kuswati, Soepatini

  2022-12-04

• Invasion or Personalization: An Overview on User Attitudes towards the Privacy Issues in Targeted Advertising in NCR and Its Effect in Consumer Purchase Behavior

  Bea Andrea Antonio, Kyra Lyn Dela Cruz, Aaliyah Isis Jimenez, Earl Pantoja

  2022-03-23

• Product Placement in Filipino Films: An approach to Consumer Purchasing Intention

  Camile Candi Ong, Chris Joselle Santiago, Coleen Kirk Verdejo

  2022-03-03

• The Electronic Boycott of Foreign Products and its Impact on the Purchasing Rate of the Jordanian Consumer for Products from Beirut Lights Company for Hygienic Paper Manufacturing

  Mahmoud Afeef

  2024-02-06

• The Effect of Online Wet Markets Website Quality on the Purchase Intention of Consumers in Caloocan City

  Christian Brazil, Stephen Brian Neri, Allan Ysmael Soriano, Carl Fritz Victorio, Jun R. Grimaldo

  2022-03-28

• The Effectiveness of Facebook Advertisements of Subscription-based Video-On-Demand Streaming Services to Filipino Millennials

  Jiro Miguel Garbes, Don Carlo Harnecillo, Celine Almira Yu, Earl Pantoja

  2022-01-07

• Consumer Choice in Holiday Park Vacations: Exploring Decision-Making Beyond Economic Factors

  GAN YUANMEI

  2025-03-13

• The Elucidating of Customer Value and Customer Loyalty for Halal Cosmetic: The Empirical Evidence of Indonesian Female

  Anggun Suryanti, Wiyadi, Rini Kuswati

  2024-02-05

• Penetrating through Distractions: Analyzing the Function of Storytelling Advertisements in Attracting the Focus of Gen Z Customers

  Donn Enrique Moreno, Rocky Angelo Gabatin, Mical Angela Agleron, Christian Gavasan, Emmanuel Hiro Santos, Shan Rowell Tiongson

  2023-05-03

• The Impact of Purchasing Intentions on Retail Home Improvements in E-Commerce on Generation Y and Z's Brand Engagement

  Nicole Andrea Bañares, Jazmine Andrea Go, Marc Angelo Nuñez, Derick Paul Taporco

  2022-03-09

• Consumers’ Continuous Usage towards Improved Operations and Management of Cross-Border E-Commerce Websites in Jinjiang, Fujian Province, China

  Tianfa Luo

  2024-06-08

• The Relationship Between Trust and Intention to Recommend: The Role of Content Quality, Website Design and Enjoyment

  Amanda Yuliana, Lilik Wahyudi

  2021-11-28

• The Impact of COVID-19 Pandemic on Consumer Usage Intention of Electronic Wallets in the Philippines

  Donn Enrique Moreno, Isa Maniclang, Ysabella Dominique Tongson, Karen Trinidad, Abegail Vicuña, John Kevin Belviz

  2022-07-03

• The Consumer Buying Behavior and Its Relationship to Financial Management of a Purchasing Company

  Yue, Shuying, Yu, Tuoxin, Li, Jin, Yan, Qiang

  2024-01-13

• Consumer Trust in Mobile Phone Industry: Comparative Study on Traditional Commerce & E-commerce

  Kian Balgomera, Armel Emmanuel Dela Cruz, Jan Emmanuel G Santiago, Ronald R. Fernandez

  2022-03-26

• Information System Success: Influence to Consumer Behavior in the Use of Mobile Payment in M-Commerce

  Mark Anthony L. Pelegrin

  2021-11-09

• The Role of SVoD Service Attributes in Building Customer Loyalty: A Study of Repurchase Behavior in the Philippines

  Donn Enrique Moreno, Eduardo Mauricio, Rocky Angelo Gabatin, Justine David, Jaychelle Rayne Gutierrez, Stephanie Claire Nullas

  2023-09-07

• An analysis of Gen Z’s Purchase intention of Video Games within Metro Manila

  Lian Thorjie Lim, Enrico Miguel Peralta, Martin Jego Solano

  2022-03-28

• Elements of Online Advertisements: Its Impact on Late Generation Z’s Purchase Intention

  Mark Ryan Mergillano, Bryan Gabriel Nabor, Rhixonn Rourkee Halili, Kristian George Hinanay, Jun R. Grimaldo

  2022-05-06

• The Implications of Blogging and Social Media on Purchasing Behavior of Filipino Employees in an Environmental Consultancy Firm in Manila Post Pandemic

  De Guzman, Amabel M, Ibanez, Darling Jerica B, Pigao, Kevin Jamir F

  2023-12-16

• The Causes and Effects of High Commodity Prices in Uganda Giving Solutions on how to Overcome Them

  Francis Muhire, Judith Nakirijja

  2022-12-20

• The Effectiveness of Fashion Influencers in Influencing the Purchase Interest of Millennial Generation Consumers in Indonesia

  Zahra Bhima Absharina, Anita Dwi Yuriani , Evelyn Hendriana

  2021-11-03

• Advanced AI-Driven Credit Risk Assessment for Buy Now, Pay Later (BNPL) and E-Commerce Financing: Leveraging Machine Learning, Alternative Data, and Predictive Analytics for Enhanced Financial Scoring

  Md Rakib Mahmud, Md Refadul Hoque, Tanvir Ahammad, Md Nazmul Hasan Hasib, Md Minzamul Hasan

  2024-03-27

• Optimizing Online Sales Strategies in the USA Using Machine Learning: Insights from Consumer Behavior

  Rabeya Akter, Md Nasiruddin, Farhana Rahman Anonna, MD Rashed Mohaimin, Md Boktiar Nayeem, Adib Ahmed, Afrin hoque jui, Shah Alam

  2023-07-21

• TikTok as a Platform for Marketing Campaigns: The effect of Brand Awareness and Brand Recall on the Purchase Intentions of Millennials

  Mary Aubrey G. Gesmundo, Melvin Dave S. Jordan, Wee Hansei D. Meridor, Dainielle Vien Muyot, Mary Caroline N. Castano, Agnes Jocelyn P. Bandojo

  2022-05-06

• The Investor Behaviour, Risk Perception and Expectations on Cryptocurrency Markets

  DILEK TEKER, SUAT TEKER, ESIN DEMIREL

  2023-12-16

• Development of a Conceptual Framework for Relationships between Social Media Marketing and Intentions to Stay at Five-Star Hotels

  Nyoman Indah Kusuma Dewi, Gede Pradiva Adiningrat , I Wayan Wirga , Upayana Wiguna Eka Saputra, Ni Wayan Sukartini

  2022-11-25

• The Impact of Digital Marketing on Customer Buying Intention of Customers in the Philippines

  Lance Astoriano, Gerona, Justin Albert D., Marzan, Juan Carlos R.

  2022-05-11

• Evaluation of Online Markets Considering Trust and Resilience: A Framework for Predicting Customer Behavior in E-Commerce

  Sina E. Charandabi, Omidreza Ghanadiof

  2022-01-18

• Is Bangkok Ready for Open Banking? A Research Note on Exploring the Variables that Affect Innovation Adoption

  Sudkhate Molthathong, Chanettee Piphatanangkun

  2023-11-03

• The Agritourism Marketing Strategies in Luzon

  Rodelita P. Villalobps

  2020-12-08

• Advanced Systems of Planning and Scheduling and the Limitations of their Implementation: A Study Case of Al kufa Old Cement Factory

  Maqdes Abdul Kadhim Abbas Al-Janaby

  2024-03-01

• Analysis of Factors Affecting the Intention of Applying for Digital-Based Loans Based on the Technology Acceptance Model

  Fairuza Alief, Rifelly Dewi Astuti

  2024-06-28

• The Impact of Online Advertisement on Building a Brand and on Purchase Intention

  Xyrille Christian Cabigting, Angela Denise Marallag, Bryan Paulo Mariano, Jun Grimaldo

  2022-04-16

• An Analysis of Gen Z's Electronic Gadgets Purchase Intention in Selected Cities in Metro Manila

  Napolie Joyce Buenafe, Hannah Mae Espedido, Kyle Rainier Samonte, Althea Karmen Vitto

  2022-01-13

• The Influence of Brand Recognition and Benefits on Consumer Relationship Quality: A Case Study of Habib Gulzar's Food Products

  Abdul Khalil Bizhan Parsa, Ghulam Rasoul Fazli, Sebghatullah Rashid Rasoli

  2023-12-16

• Decoding U.S. Retail Dynamics: A Holistic Strategic Analysis Using PESTEL and Porter’s Five Forces Frameworks

  Kazi Obaidur Rahman, Achhia Khanam, Mehedi Hasan, Amir Hamza Akash, Rezwanul I Rezvi, Farhan Nasrullah, Shamina Sharmin Jishan, Nayeema Nusrat

  2025-04-14

• Technological Innovations to Overcome Cross-Border E-Commerce Challenges: Barriers and Opportunities

  Md Azhad Hossain, Mahafuj Hassan, Rabeya Khatoon, Md Kamruzzaman, Anupom Debnath

  2020-12-26

• Generation Y and Z Filipino Consumers’ Purchasing Behavior on Electronic Products in Shopee and Lazada

  Frinz Andrey Dulay, Rosemarie Liban, James Russell Rustia, Marjorie Mae Tayag, Mary Caroline Castaño

  2022-03-19

• Enhancing Credit Card Fraud Detection: A Comprehensive Study of Machine Learning Algorithms and Performance Evaluation

  Syeda Farjana Farabi, Mani Prabha, Mahfuz Alam, Md Zikar Hossan, Md Arif, Md Rafiqul Islam, Aftab Uddin, Maniruzzaman Bhuiyan, Md Zinnat Ali Biswas

  2024-06-13

• Pre- and Post-Purchase Factors Contributing to Dissonance of Filipino Credit Cardholders Amidst Exposure to Financial Risk

  Andreana Gene Gomez, Kristine Falales, Tricia Mae Villaflores

  2022-04-16

• Does the Magic Elixir of Treasure Rejuvenate the Elderly Work in the End - Taking Tiffany as an Example: A Study on the Brand Strategy of Younger Jewelry Industry

  Liuyue Jiang, Zhexuan Lyu

  2023-09-28

• Consumer’s Perceptions of Service Quality in Surakarta’s Bus Terminal during New Normal Era

  Nurdhina Arifa, Muhammad Sholahuddin

  2022-10-01

• Translating Hallyu Phenomenon and its Underlying Impact in the Purchasing Intentions of Filipinos

  John Michael Malabanan, Andrei Dela Vega, Leanne Christine Gono, Earl Pantoja, MSA

  2022-02-27

• Fintech Revolution: How Established Banks Are Embracing Innovation to Stay Competitive

  Ahmad Faour, Abdulla Saif. S. S. Al-Sowaidi

  2023-09-29

• IoT-Based Smart Lockers: A Validation for the Saudi Arabian Market

  Waseem Ullah Khan

  2025-02-12

• A Study on the Post Pandemic Marketing Mix Responses of Micro Food Businesses in Laguna, Philippines

  Donn Enrique Moreno, Jose Iñigo Espiritu, Isabelle Rose Maniclang, Lloyd Denis Talabis

  2023-04-03

• A Study on Utilizing Social Media Advertising through “Instagram Aesthetics” to Drive Purchase Intention

  Angelu G. Alcaraz, Graciela Reneé C. Balmori, Jellah Daryl C. Ricalde, Earl Pantoja

  2022-03-03