Search articles for

Advanced filters

Published After

Year2019202020212022202320242025MonthJanFebMarAprMayJunJulAugSepOctNovDecDay12345678910111213141516171819202122232425262728293031

Published Before

Year2019202020212022202320242025MonthJanFebMarAprMayJunJulAugSepOctNovDecDay12345678910111213141516171819202122232425262728293031

By Author

Search

Search Results

• Consumer Trust in Mobile Phone Industry: Comparative Study on Traditional Commerce & E-commerce

  Kian Balgomera, Armel Emmanuel Dela Cruz, Jan Emmanuel G Santiago, Ronald R. Fernandez

  2022-03-26

• Enhancing Customer Experience and Business Operations in E-Commerce Platforms through Big Data Analytics

  Md Abdullah Al Mahmud, Nur Vanu, Sadia Islam Nilima, Rakibul Hasan

  2021-12-29

• Instaworthy: A Study on the Effects of Photo Editing towards Electronic Commerce in Metro Manila

  Kyle Ivan Anthony Pablo, Gerald Gallaza, Bianca Elizabeth Delos Reyes, Francis Lawrence B. De Jesus

  2022-04-05

• TikTok as a Platform for Marketing Campaigns: The effect of Brand Awareness and Brand Recall on the Purchase Intentions of Millennials

  Mary Aubrey G. Gesmundo, Melvin Dave S. Jordan, Wee Hansei D. Meridor, Dainielle Vien Muyot, Mary Caroline N. Castano, Agnes Jocelyn P. Bandojo

  2022-05-06

• The Effect of Online Wet Markets Website Quality on the Purchase Intention of Consumers in Caloocan City

  Christian Brazil, Stephen Brian Neri, Allan Ysmael Soriano, Carl Fritz Victorio, Jun R. Grimaldo

  2022-03-28

• Elements of Online Advertisements: Its Impact on Late Generation Z’s Purchase Intention

  Mark Ryan Mergillano, Bryan Gabriel Nabor, Rhixonn Rourkee Halili, Kristian George Hinanay, Jun R. Grimaldo

  2022-05-06

• Socially Oriented Behavior and Purchasing Emotions of Filipino Consumers towards Eco-Friendly Apparel Products

  Vinna Justin Alvaro, Mary Caroline Castano, Angela Faith Dela Cruz, Marc Andrei Sebastian, Cheska Mae Torres

  2022-04-03

• The Moderating Effect of the Country of Origin on Smartphones’ Brand Equity and Brand Preference on Customer Purchase Intention

  Angelo Clark Castillo, Aimee Margaret Flores, Lance Matthew Sanchez, Arthur Yusay, Marie Abigail Posadas

  2022-03-23

• Consumer’s Attitude on Online Payment Systems as Driven by Risks

  MARIEL KATRINA REYNON, PETER CARLO BULATAO, JOSCELLE ANN VERGEL, LAUREN ASHLEY YABUT, JUN GRIMALDO

  2022-03-23

• Technological Innovations to Overcome Cross-Border E-Commerce Challenges: Barriers and Opportunities

  Md Azhad Hossain, Mahafuj Hassan, Rabeya Khatoon, Md Kamruzzaman, Anupom Debnath

  2020-12-26

• A Case Study on Factors Affecting the Perception of Customers in Purchasing Air Fryer Products: Basis for a Proposed Enhanced Marketing Promotion Program

  Terrence Arvin S. Auyong, Shawn Caesar M. De Jesus, Donnel Doglas G. Maralit, Aaron Joshua T. Obeles, Francis Lawrence B. De Jesus

  2022-05-15

• The Impact of Purchasing Intentions on Retail Home Improvements in E-Commerce on Generation Y and Z's Brand Engagement

  Nicole Andrea Bañares, Jazmine Andrea Go, Marc Angelo Nuñez, Derick Paul Taporco

  2022-03-09

• The Impact of Influencer Marketing on Consumers’ Brand Perception of Travel Applications

  Fatima Amagsila, Ella Mae Cadavis, Jhon Paul Callueng, Jc Reimark Manio

  2022-04-05

• An Analysis of Gen Z's Electronic Gadgets Purchase Intention in Selected Cities in Metro Manila

  Napolie Joyce Buenafe, Hannah Mae Espedido, Kyle Rainier Samonte, Althea Karmen Vitto

  2022-01-13

• A Study on Utilizing Social Media Advertising through “Instagram Aesthetics” to Drive Purchase Intention

  Angelu G. Alcaraz, Graciela Reneé C. Balmori, Jellah Daryl C. Ricalde, Earl Pantoja

  2022-03-03

• Consumers Attitude towards Skincare Products Endorsed by Filipino Macro-Influencers on Instagram

  Fatima Mae Libunao, Jhanniella Denise Martinez, Ma. Katlina Rodriguez, Mary Caroline Castaño

  2022-03-28

• Sustainable Marketing: Studying the Effects of Environmental Consciousness and Involvement Degree on Purchasing Behavior of Consumers

  Tricianell Dionela, Abryl Evangelista, Coleen Marie Lansang, Ma. Veronica Urara Sato

  2022-03-09

• Mismatched Endorsement: Role of Korean Endorsers on Philippines’ Telecommunication Brands

  Earl Pantoja, Wennie Grace Dela Torre, Amabelle Inacay, Jadyn Gail Ornopia

  2022-03-23

• Consumer Behavior and Practices towards Green Marketing of Food Enterprises

  Mathew Hervey Lim, Chrissane Rey, Maria Patricia Zamuco, Mary Caroline Castaño

  2022-03-26

• The Influence of Shipping Fees in Customer Purchase Decisions for Online Retailers Residing within the Philippines

  Kent Manapul, Joshua Isidro, Menchie Hernandez, Ronald Fernandez

  2022-03-09

• Predictive Analytics for Customer Retention: Machine Learning Models to Analyze and Mitigate Churn in E-Commerce Platforms

  Md Sakibul Hasan, Md Abubokor Siam, Md Abdul Ahad, Mohammad Nazmul Hossain, Mehedi Hasan Ridoy, MD. Nazmul Shakir Rabbi, Arat Hossain, Tanaya Jakir

  2024-08-11

• The Impact of Online Advertisement on Building a Brand and on Purchase Intention

  Xyrille Christian Cabigting, Angela Denise Marallag, Bryan Paulo Mariano, Jun Grimaldo

  2022-04-16

• Influencer Marketing Factors Affecting Brand Awareness and Brand Image of Start-up Businesses

  Keith Bonus, Jasmin Raghani, John Kenneth Visitacion, Mary Caroline Castaño

  2022-03-05

• Effective Digital Marketing Strategies Used by MSMEs in NCR Under New Normal

  Ohle Nychail Santos, Ma. Sophia Santos, Chelzy Divine Dragas, Marie Abigail Posadas

  2022-02-14

• The Effects of Online Reviews on Purchase Intention in the Shopee Fashion Industry

  Angela Dominique Andoy, Jose Antonio Beriña, Jan Erika Querubin, Jun Grimaldo

  2022-03-28

• Influence of Search Engine Optimization (SEO) Towards Purchase Intention of Online Shoppers

  Anfernee Caro, Aaron Justin Mendoza, Hennie Noble, Kryzl Alexa Tanglao

  2024-06-13

• Credible or Reliable Information: What affects Shopper’s Trust and Buying Behavior?

  Antonio Etrata, Jr., Von Jarelle Bandiling, Kurt Peralta, Rean Marvee Relucio

  2022-03-13

• Factors Influencing Customer Satisfaction towards Luxury Clothing: Quiet Luxury and Logomania among Filipino Millennials

  Sophia Mae Dealca, John Rafael D. Estrera, Christian Lloyd L. Tibalao, Francis Lawrence B. De Jesus

  2022-04-21

• Advanced AI-Driven Credit Risk Assessment for Buy Now, Pay Later (BNPL) and E-Commerce Financing: Leveraging Machine Learning, Alternative Data, and Predictive Analytics for Enhanced Financial Scoring

  Md Rakib Mahmud, Md Refadul Hoque, Tanvir Ahammad, Md Nazmul Hasan Hasib, Md Minzamul Hasan

  2024-03-27

• An analysis of Gen Z’s Purchase intention of Video Games within Metro Manila

  Lian Thorjie Lim, Enrico Miguel Peralta, Martin Jego Solano

  2022-03-28

• The Effectiveness of Social Media Influencers in the Cosmetic and Skincare Industry to the Purchase Intention of the Generation Z Filipinos

  Ronn Alexis Castillo, Czarina Zoy Jaramillo, Leonard Sy

  2022-03-31

• Transitioning Towards a Fully Digital Banking Environment: Analyzing Financial Consumption Preferences of Metro Manila Banking Customers

  Nina Isabel Gigante, Patricia Anne Martin, Hiroshi Marutani

  2022-04-05

• The Impact of Brand Equity of Korean Barbeque Restaurants on Purchase Decision among Generation-Z in Metro Manila

  Rogemar Caldito, Daniel Kyle Candano, Kim Beatrice Diaz

  2022-02-11

• Advertising Appeals influencing the Brand Engagement of Gen Y and Z in terms of Social Media Pre-roll Advertisements

  Erll Angelo De Leon, Ma. Bianca Resuta, Derie Rose Virtusio

  2022-03-31

• IoT-Based Smart Lockers: A Validation for the Saudi Arabian Market

  Waseem Ullah Khan

  2025-02-12

• The Impact of Digital Marketing on Customer Buying Intention of Customers in the Philippines

  Lance Astoriano, Gerona, Justin Albert D., Marzan, Juan Carlos R.

  2022-05-11

• Factors Influencing Filipino Online Shoppers’ Livestream Purchases

  Farah Concepcion R. Reyes, Maria Concepcion V. Umali

  2025-04-06

• Measuring the Influence of Product Placements in Korean Dramas on the Act of Purchase of Filipino Audiences

  Bernard Angelo Advincula, Madelaine Bernardo, Andrea Nicole Soriano

  2021-12-31

• Invasion or Personalization: An Overview on User Attitudes towards the Privacy Issues in Targeted Advertising in NCR and Its Effect in Consumer Purchase Behavior

  Bea Andrea Antonio, Kyra Lyn Dela Cruz, Aaliyah Isis Jimenez, Earl Pantoja

  2022-03-23

• Sustainable Packaging Design Elements: The Analysis of Skincare Packaging on Consumer Purchase Decisions of Millennials

  AHMED KHADAFY BARA, NICOLE SAMANTHA DELA CRUZ, CHICO MENDOZA

  2021-12-09

• Regulatory and Ethical Challenges in AI-Driven and Machine learning Credit Risk Assessment for Buy Now, Pay Later (BNPL) in U.S. E-Commerce: Compliance, Fair Lending, and Algorithmic Bias

  Aashish Mishra, Sanjida Nowshin Mou, Jannat Ara, Malay Sarkar

  2025-03-10

• Brand Activism: Impact of Woke Advertising on the Consumers’ Attitude and Brand Perceptions Towards Purchase Intention

  Carlos Cristobal, Alyssa Rhose Del Prado, Ansberto Cagampan, Ernesto Dimaculangan

  2022-03-23

• Optimizing Online Sales Strategies in the USA Using Machine Learning: Insights from Consumer Behavior

  Rabeya Akter, Md Nasiruddin, Farhana Rahman Anonna, MD Rashed Mohaimin, Md Boktiar Nayeem, Adib Ahmed, Afrin hoque jui, Shah Alam

  2023-07-21

• From Engagement to Retention: An Exploratory Sequential Approach to Social CRM and Social Media Marketing for Facebook Sellers

  Emmanuel P. Paulino, Paulo Noel A. Mazo, Lou-Rena S. Boquila, Djhoana M. Rington, Chona O. Bautista, Michael F. Gibaga

  2025-02-16

• The Impact of Influencer Attributes on Purchase Intention: Evidence from Influencers’ Virtual Boutiques in Qatar

  Mohammed Abdulsalam S. Ibrahim

  2025-05-11

• Using a Fuzzy Genetic Algorithm for Solving Transportation Logistics Problems

  Osama Emam, Riham Mohamed Younis Haggag, Nanees Nabil

  2022-11-10

• The Influence of Google Analytics on E-commerce: Enhancing Customer Insights and Business Performance

  Md Rashed Mohaimin

  2025-03-28

• Evaluation of Online Markets Considering Trust and Resilience: A Framework for Predicting Customer Behavior in E-Commerce

  Sina E. Charandabi, Omidreza Ghanadiof

  2022-01-18

• Saudi Arabia's Cloud Broadband Landscape: Opportunities and Challenges in the Era of Vision 2030

  Waseem Ullah Khan

  2025-02-18

• Exploring the Advantages and Insights of e-Banking Development in Hong Kong

  Xiruo Zhu

  2023-03-17

• Be Wary of Rich Manipulators: Differences in the Performance of Different Corporate Structures in the Face of Hostile Takeovers

  Lingkai Kong, Yunxin Chang, Kenichiro Soyano

  2022-09-19

• Techniques for Managing Employee Relations and Conflict Resolution within the Workplace

  Seema Bhakuni, Ankita Rana, Bhawna Bhanot

  2024-05-23

• Understanding the Influence of Mobile Interface of Shopee and Lazada on Customer Conversion

  Therhey Ann Centeno, Alliah Clarisse Pacheco, Gem Danielle Sigua, Nicole John Tan, Ronald Fernandez

  2022-03-31

• The Relationship of Facebook Messenger Marketing to the Purchasing Intention of the Consumers of Philippine MSMEs

  Anne Valerie Casimiro, Cathleen Chua, Dominique Earl Pasquin, Jun R. Grimaldo

  2022-04-09

• The Impact of COVID-19 Pandemic on Consumer Usage Intention of Electronic Wallets in the Philippines

  Donn Enrique Moreno, Isa Maniclang, Ysabella Dominique Tongson, Karen Trinidad, Abegail Vicuña, John Kevin Belviz

  2022-07-03

• The Business Value of IoT and Big Data Analytics

  Waseem Ullah Khan

  2025-02-24