The Business Value of IoT and Big Data Analytics

Abstract

This study analyzes the disruptive impact of combining the Internet of Things (IoT) and Big Data Analytics on contemporary business models. This research investigates how these technologies use data-driven decision-making, better operational efficiency, and innovative business models across retail, healthcare, manufacturing, and logistics by integrating a review of current literature and evidenced case study examples across industries. Strategic issues to think about when developing a sustainable growth strategy with IoT and Big Data, building competitive advantage in value creation, transformation of market spaces, and return on investment are considered for companies. The findings indicate that the strategic deployment of IoT and Big Data provides room for new service-led business models and personalization in customer experience.