DOI: 
Journal highlightsISSN 2709-0876
DOI Prefix 10.32996/jbms
Started 2019
Frequency Bimonthly
Language Multiple
APC $150
Latest Issue
Vol. 4 No. 2: Journal of Business and Management Studies
(April-June Issue) In Progress ...
Published:
2022-03-23
Research Article
Brand Activism: Impact of Woke Advertising on the Consumers’ Attitude and Brand Perceptions Towards Purchase Intention
Carlos Cristobal, Alyssa Rhose Del Prado, Ansberto Cagampan, Ernesto D... 
01-12Consumer’s Attitude on Online Payment Systems as Driven by Risks
MARIEL KATRINA REYNON, PETER CARLO BULATAO, JOSCELLE ANN VERGEL, LAURE... 13-26Factors Influencing Shopee Users’ Intention to Purchase Products during Shopee Philippines’ Big Online Shopping Events
Isabela Bacay, Roiel Anthony Ramirez, Franceline Naomi Ramos, Jun R. G... 27-37Invasion or Personalization: An Overview on User Attitudes towards the Privacy Issues in Targeted Advertising in NCR and Its Effect in Consumer Purchase Behavior
Bea Andrea Antonio, Kyra Lyn Dela Cruz, Aaliyah Isis Jimenez, Earl Pan... 38-47Mismatched Endorsement: Role of Korean Endorsers on Philippines’ Telecommunication Brands
Earl Pantoja, Wennie Grace Dela Torre, Amabelle Inacay, Jadyn Gail Orn... 48-57The Moderating Effect of the Country of Origin on Smartphones’ Brand Equity and Brand Preference on Customer Purchase Intention
Angelo Clark Castillo, Aimee Margaret Flores, Lance Matthew Sanchez,... 58-78Consumer Behavior and Practices towards Green Marketing of Food Enterprises
Mathew Hervey Lim, Chrissane Rey, Maria Patricia Zamuco, Mary Carolin... 79-99Consumer Trust in Mobile Phone Industry: Comparative Study on Traditional Commerce & E-commerce
Kian Balgomera, Armel Emmanuel Dela Cruz, Jan Emmanuel G Santiago, Ron... 100-116An analysis of Gen Z’s Purchase intention of Video Games within Metro Manila
Lian Thorjie Lim, Enrico Miguel Peralta, Martin Jego Solano 117-122Consumers Attitude towards Skincare Products Endorsed by Filipino Macro-Influencers on Instagram
Fatima Mae Libunao, Jhanniella Denise Martinez, Ma. Katlina Rodrigue... 123-135The Effect of Online Wet Markets Website Quality on the Purchase Intention of Consumers in Caloocan City
Christian Brazil, Stephen Brian Neri, Allan Ysmael Soriano, Carl Fritz... 136-149The Effects of Online Reviews on Purchase Intention in the Shopee Fashion Industry
Angela Dominique Andoy, Jose Antonio Beriña, Jan Erika Querubin, Jun G... 150-162Advertising Appeals influencing the Brand Engagement of Gen Y and Z in terms of Social Media Pre-roll Advertisements
Erll Angelo De Leon, Ma. Bianca Resuta, Derie Rose Virtusio 163-179The Effectiveness of Social Media Influencers in the Cosmetic and Skincare Industry to the Purchase Intention of the Generation Z Filipinos
Ronn Alexis Castillo, Czarina Zoy Jaramillo, Leonard Sy 180-191Understanding the Influence of Mobile Interface of Shopee and Lazada on Customer Conversion
Therhey Ann Centeno, Alliah Clarisse Pacheco, Gem Danielle Sigua, Nic... 192-202Socially Oriented Behavior and Purchasing Emotions of Filipino Consumers towards Eco-Friendly Apparel Products
Vinna Justin Alvaro, Mary Caroline Castano, Angela Faith Dela Cruz, Ma... 203-212Transitioning Towards a Fully Digital Banking Environment: Analyzing Financial Consumption Preferences of Metro Manila Banking Customers
Nina Isabel Gigante, Patricia Anne Martin, Hiroshi Marutani 213-229Instaworthy: A Study on the Effects of Photo Editing towards Electronic Commerce in Metro Manila
Kyle Ivan Anthony Pablo, Gerald Gallaza, Bianca Elizabeth Delos Reyes,... 230-240The Impact of Influencer Marketing on Consumers’ Brand Perception of Travel Applications
Fatima Amagsila, Ella Mae Cadavis, Jhon Paul Callueng, Jc Reimark Mani... 241-255The Relationship of Facebook Messenger Marketing to the Purchasing Intention of the Consumers of Philippine MSMEs
Anne Valerie Casimiro, Cathleen Chua, Dominique Earl Pasquin, Jun R. G... 262-276Pink Power: The Extent of Awareness, Driving Factors, and Overall Perception of Filipina Youth Consumers in Metro Manila, Philippines on Pink Tax Caused by Pink Marketing Strategy
Allaine Bernadette Chua, Alyannah Hidalgo, Joshua James Huyo-a, Alain ... 277-293Pre- and Post-Purchase Factors Contributing to Dissonance of Filipino Credit Cardholders Amidst Exposure to Financial Risk
Andreana Gene Gomez, Kristine Falales, Tricia Mae Villaflores 294-300The Impact of Online Advertisement on Building a Brand and on Purchase Intention
Xyrille Christian Cabigting, Angela Denise Marallag, Bryan Paulo Mari... 301-312Factors Influencing Customer Satisfaction towards Luxury Clothing: Quiet Luxury and Logomania among Filipino Millennials
Sophia Mae Dealca, John Rafael D. Estrera, Christian Lloyd L. Tibalao... 313-333The Effect of Work Environment and Work Motivation on Employee Performance through Workload on Bpjs Health Employees Prima Branch Office
Niken Udanarti, Kasmir 334-342TikTok as a Platform for Marketing Campaigns: The effect of Brand Awareness and Brand Recall on the Purchase Intentions of Millennials
Mary Aubrey G. Gesmundo, Melvin Dave S. Jordan, Wee Hansei D. Meridor... 343-361Elements of Online Advertisements: Its Impact on Late Generation Z’s Purchase Intention
Mark Ryan Mergillano, Bryan Gabriel Nabor, Rhixonn Rourkee Halili, K... 362-382The Impact of Digital Marketing on Customer Buying Intention of Customers in the Philippines
Lance Astoriano, Gerona, Justin Albert D., Marzan, Juan Carlos R. 383-395A Case Study on Factors Affecting the Perception of Customers in Purchasing Air Fryer Products: Basis for a Proposed Enhanced Marketing Promotion Program
Terrence Arvin S. Auyong, Shawn Caesar M. De Jesus, Donnel Doglas G. ... 396-422Remote Working during the Covid-19 Global Pandemic and its Implications for Employee Motivation: Some Evidence from Nigeria through the Lens of Self-Determination Theory
Charles Nwoko, Khashayar Yazdani 423-447Analysis of the Dimensions of Lean Manufacturing through the Hierarchical Analysis Process in the General Company for Automobile and Equipment Manufacturing in Alexandria, Babylon of Iraq
Nawfal Kadhim AbdUon 448-458Sharia and Conventional Stock Investment
Nurul Aisah, Muhammad Sholahuddin , Sisca Dian Rahmawati Rahmawati 464-476Impact of COVID19 on the Education System in the United States through PESTLE Analysis: A Case Study
Duaa Shahid 477-482The Impact of Public Spending (Expenditures) on Economic Growth in Iraq for the Period 2004-2019
Khalaf Mohamed Hamad, Hassan Zaidan, Khalaf Al-Majma’i, Mohammed kamil... 483-491The Role of Administrative Slouch in Expanding the Hidden Economy
Najim Suhel Najim, Saad Salim Ghanim, Qusay Jasim Mohammd 492-500rightbar
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