Latest Issue

Vol. 4 No. 2: Journal of Business and Management Studies

(April-June Issue) In Progress ...

Published: 2022-03-23

Research Article

Brand Activism: Impact of Woke Advertising on the Consumers’ Attitude and Brand Perceptions Towards Purchase Intention

Carlos Cristobal, Alyssa Rhose Del Prado, Ansberto Cagampan, Ernesto D...
01-12

Consumer’s Attitude on Online Payment Systems as Driven by Risks

MARIEL KATRINA REYNON, PETER CARLO BULATAO, JOSCELLE ANN VERGEL, LAURE...
13-26

Factors Influencing Shopee Users’ Intention to Purchase Products during Shopee Philippines’ Big Online Shopping Events

Isabela Bacay, Roiel Anthony Ramirez, Franceline Naomi Ramos, Jun R. G...
27-37

Invasion or Personalization: An Overview on User Attitudes towards the Privacy Issues in Targeted Advertising in NCR and Its Effect in Consumer Purchase Behavior

Bea Andrea Antonio, Kyra Lyn Dela Cruz, Aaliyah Isis Jimenez, Earl Pan...
38-47

Mismatched Endorsement: Role of Korean Endorsers on Philippines’ Telecommunication Brands

Earl Pantoja, Wennie Grace Dela Torre, Amabelle Inacay, Jadyn Gail Orn...
48-57

The Moderating Effect of the Country of Origin on Smartphones’ Brand Equity and Brand Preference on Customer Purchase Intention

Angelo Clark Castillo, Aimee Margaret Flores, Lance Matthew Sanchez,...
58-78

Consumer Behavior and Practices towards Green Marketing of Food Enterprises

Mathew Hervey Lim, Chrissane Rey, Maria Patricia Zamuco, Mary Carolin...
79-99

Consumer Trust in Mobile Phone Industry: Comparative Study on Traditional Commerce & E-commerce

Kian Balgomera, Armel Emmanuel Dela Cruz, Jan Emmanuel G Santiago, Ron...
100-116

An analysis of Gen Z’s Purchase intention of Video Games within Metro Manila

Lian Thorjie Lim, Enrico Miguel Peralta, Martin Jego Solano
117-122

Consumers Attitude towards Skincare Products Endorsed by Filipino Macro-Influencers on Instagram

Fatima Mae Libunao, Jhanniella Denise Martinez, Ma. Katlina Rodrigue...
123-135

The Effect of Online Wet Markets Website Quality on the Purchase Intention of Consumers in Caloocan City

Christian Brazil, Stephen Brian Neri, Allan Ysmael Soriano, Carl Fritz...
136-149

The Effects of Online Reviews on Purchase Intention in the Shopee Fashion Industry

Angela Dominique Andoy, Jose Antonio Beriña, Jan Erika Querubin, Jun G...
150-162

Advertising Appeals influencing the Brand Engagement of Gen Y and Z in terms of Social Media Pre-roll Advertisements

Erll Angelo De Leon, Ma. Bianca Resuta, Derie Rose Virtusio
163-179

The Effectiveness of Social Media Influencers in the Cosmetic and Skincare Industry to the Purchase Intention of the Generation Z Filipinos

Ronn Alexis Castillo, Czarina Zoy Jaramillo, Leonard Sy
180-191

Understanding the Influence of Mobile Interface of Shopee and Lazada on Customer Conversion

Therhey Ann Centeno, Alliah Clarisse Pacheco, Gem Danielle Sigua, Nic...
192-202

Socially Oriented Behavior and Purchasing Emotions of Filipino Consumers towards Eco-Friendly Apparel Products

Vinna Justin Alvaro, Mary Caroline Castano, Angela Faith Dela Cruz, Ma...
203-212

Transitioning Towards a Fully Digital Banking Environment: Analyzing Financial Consumption Preferences of Metro Manila Banking Customers

Nina Isabel Gigante, Patricia Anne Martin, Hiroshi Marutani
213-229

Instaworthy: A Study on the Effects of Photo Editing towards Electronic Commerce in Metro Manila

Kyle Ivan Anthony Pablo, Gerald Gallaza, Bianca Elizabeth Delos Reyes,...
230-240

The Impact of Influencer Marketing on Consumers’ Brand Perception of Travel Applications

Fatima Amagsila, Ella Mae Cadavis, Jhon Paul Callueng, Jc Reimark Mani...
241-255

The Effect of Hospital Management Information System Performance on Hospital Financial Reports Quality Moderated by Human Resources Competence: An Empirical Study at DKI Jakarta Province’s X Hospital

Pramono, Adli
256-261

The Relationship of Facebook Messenger Marketing to the Purchasing Intention of the Consumers of Philippine MSMEs

Anne Valerie Casimiro, Cathleen Chua, Dominique Earl Pasquin, Jun R. G...
262-276

Pink Power: The Extent of Awareness, Driving Factors, and Overall Perception of Filipina Youth Consumers in Metro Manila, Philippines on Pink Tax Caused by Pink Marketing Strategy

Allaine Bernadette Chua, Alyannah Hidalgo, Joshua James Huyo-a, Alain ...
277-293

Pre- and Post-Purchase Factors Contributing to Dissonance of Filipino Credit Cardholders Amidst Exposure to Financial Risk

Andreana Gene Gomez, Kristine Falales, Tricia Mae Villaflores
294-300

The Impact of Online Advertisement on Building a Brand and on Purchase Intention

Xyrille Christian Cabigting, Angela Denise Marallag, Bryan Paulo Mari...
301-312

Factors Influencing Customer Satisfaction towards Luxury Clothing: Quiet Luxury and Logomania among Filipino Millennials

Sophia Mae Dealca, John Rafael D. Estrera, Christian Lloyd L. Tibalao...
313-333

The Effect of Work Environment and Work Motivation on Employee Performance through Workload on Bpjs Health Employees Prima Branch Office

Niken Udanarti, Kasmir
334-342

TikTok as a Platform for Marketing Campaigns: The effect of Brand Awareness and Brand Recall on the Purchase Intentions of Millennials

Mary Aubrey G. Gesmundo, Melvin Dave S. Jordan, Wee Hansei D. Meridor...
343-361

Elements of Online Advertisements: Its Impact on Late Generation Z’s Purchase Intention

Mark Ryan Mergillano, Bryan Gabriel Nabor, Rhixonn Rourkee Halili, K...
362-382

The Impact of Digital Marketing on Customer Buying Intention of Customers in the Philippines

Lance Astoriano, Gerona, Justin Albert D., Marzan, Juan Carlos R.
383-395

A Case Study on Factors Affecting the Perception of Customers in Purchasing Air Fryer Products: Basis for a Proposed Enhanced Marketing Promotion Program

Terrence Arvin S. Auyong, Shawn Caesar M. De Jesus, Donnel Doglas G. ...
396-422

Remote Working during the Covid-19 Global Pandemic and its Implications for Employee Motivation: Some Evidence from Nigeria through the Lens of Self-Determination Theory

Charles Nwoko, Khashayar Yazdani
423-447

Analysis of the Dimensions of Lean Manufacturing through the Hierarchical Analysis Process in the General Company for Automobile and Equipment Manufacturing in Alexandria, Babylon of Iraq

Nawfal Kadhim AbdUon
448-458

Importance of Intercultural Communication in an Organization

Duaa Shahid
459-463

Sharia and Conventional Stock Investment

Nurul Aisah, Muhammad Sholahuddin , Sisca Dian Rahmawati Rahmawati
464-476

Impact of COVID19 on the Education System in the United States through PESTLE Analysis: A Case Study

Duaa Shahid
477-482

The Impact of Public Spending (Expenditures) on Economic Growth in Iraq for the Period 2004-2019

Khalaf Mohamed Hamad, Hassan Zaidan, Khalaf Al-Majma’i, Mohammed kamil...
483-491

The Role of Administrative Slouch in Expanding the Hidden Economy

Najim Suhel Najim, Saad Salim Ghanim, Qusay Jasim Mohammd
492-500