Latest Issue

Vol. 5 No. 4: Journal of Business and Management Studies

(July-August Issue, 2023)

Published: 2023-06-30

Research Article

Financial Literacy Level of Dry Market Vendors

Fershie D. Yap, Jennelyn R. Artates

Gold Exchange Traded Funds (ETFs), Take Profit / Stop Loss Prediction using Machine Learning

Tamer Shawky

Correlation Analysis between Employee Productivity, Absenteeism and Illnesses in BPO Industry.

Claudette Alonsabe, Siony Grace Esteves, Seño Barry, Kevin Jamir Pigao...

Resource-Based View in Marketing Literature

Meziyet UYANIK

Analysis of the Marketing Strategy of the New Product Innovation in the Highly Saturated Fast-Moving Consumer Good (FMCG) Market: Study Case: ABC Sweet Soy Sauce with Flavor from the Kraft Heinz Company in Indonesia)

Megawati irawan, Dina Dellyana

Proposed Business Growth Strategy for an Advertising Production Company That Penetrates the Small and Medium-Sized Business Market in Jakarta: A Business Case, Rentjana

Hannan Cinthya, Sonny Rustiadi

Impacts of Business Architecture in the Context of Digital Transformation: An Empirical Study Using PLS-SEM Approach

Dennis O'Higgins

Promotion: Rights and Barriers

Gassim H. Dohal

The Impact of Accounting System Effectiveness in Organizing Financial Management in Companies: A Field Study

Ahmad Jamil Mohammad Abdoh

CSR Efforts for Achieving the SDGs: A Study of PT Hengjaya Mineralindo

Muchtazar Muchtazar , Harry Cahyono, Firman Setiawan , Rakhmat Hidayat...

Analysis of Social Media Marketing (SMMas) Strategy in Increasing Brand Awareness and Consumer Purchase Intentions

Billy Prayoga, Detya Wiryany , Maudy Rizkiana Poedjadi

Digital Marketing and Social Media as a Strategy to Increase Brand Awareness: Case Study Increasing the Number of Students on Brand Awareness in Social Media and Digital Marketing Activities in Higher Education X

Detya Wiryany, Maudy Rizkiana Poedjadi , Ita Rahmawati

History, Tourist Attraction and Electronic Word of Mouth (EWOM) on Visiting Decisions at Jambi City Tourist Destinations

Sylvia Kartika WB, Fitri Widiastuti

Self-Determination Theory: The Mediating Role of Generational Differences in Employee Engagement

Charles Nwoko, Khashayar Yazdani

Examining the Influence of Innovation, Market Orientation, and Entrepreneurial Orientation on Marketing Performance in the Batik Industry

David Andriyan, Muhammad Sholahuddin, Imronudin