Latest Issue

Vol. 5 No. 4: Journal of Business and Management Studies

(July-August Issue, 2023)

Published: 2023-06-30

Research Article

Financial Literacy Level of Dry Market Vendors

Fershie D. Yap, Jennelyn R. Artates
01-05

DOI: https://doi.org/10.32996/jbms.2023.5.4.1

Gold Exchange Traded Funds (ETFs), Take Profit / Stop Loss Prediction using Machine Learning

Tamer Shawky
06-17

DOI: https://doi.org/10.32996/jbms.2023.5.4.2

Correlation Analysis between Employee Productivity, Absenteeism and Illnesses in BPO Industry.

Claudette Alonsabe, Siony Grace Esteves, Seño Barry, Kevin Jamir Pigao...
18-28

DOI: https://doi.org/10.32996/jbms.2023.5.4.3

Resource-Based View in Marketing Literature

Meziyet UYANIK
29-39

DOI: https://doi.org/10.32996/jbms.2023.5.4.4

Analysis of the Marketing Strategy of the New Product Innovation in the Highly Saturated Fast-Moving Consumer Good (FMCG) Market: Study Case: ABC Sweet Soy Sauce with Flavor from the Kraft Heinz Company in Indonesia)

Megawati irawan, Dina Dellyana
40-51

DOI: https://doi.org/10.32996/jbms.2023.5.4.5

Proposed Business Growth Strategy for an Advertising Production Company That Penetrates the Small and Medium-Sized Business Market in Jakarta: A Business Case, Rentjana

Hannan Cinthya, Sonny Rustiadi
52-71

DOI: https://doi.org/10.32996/jbms.2023.5.4.6

Impacts of Business Architecture in the Context of Digital Transformation: An Empirical Study Using PLS-SEM Approach

Dennis O'Higgins
72-84

DOI: https://doi.org/10.32996/jbms.2023.5.4.7

Promotion: Rights and Barriers

Gassim H. Dohal
85-88

DOI: https://doi.org/10.32996/jbms.2023.5.4.8

The Impact of Accounting System Effectiveness in Organizing Financial Management in Companies: A Field Study

Ahmad Jamil Mohammad Abdoh
89-103

DOI: https://doi.org/10.32996/jbms.2023.5.4.9

CSR Efforts for Achieving the SDGs: A Study of PT Hengjaya Mineralindo

Muchtazar Muchtazar , Harry Cahyono, Firman Setiawan , Rakhmat Hidayat...
104-109

DOI: https://doi.org/10.32996/jbms.2023.5.4.10

Analysis of Social Media Marketing (SMMas) Strategy in Increasing Brand Awareness and Consumer Purchase Intentions

Billy Prayoga, Detya Wiryany , Maudy Rizkiana Poedjadi
110-115

DOI: https://doi.org/10.32996/jbms.2023.5.4.11

Digital Marketing and Social Media as a Strategy to Increase Brand Awareness: Case Study Increasing the Number of Students on Brand Awareness in Social Media and Digital Marketing Activities in Higher Education X

Detya Wiryany, Maudy Rizkiana Poedjadi , Ita Rahmawati
116-122

DOI: https://doi.org/10.32996/jbms.2023.5.4.12

History, Tourist Attraction and Electronic Word of Mouth (EWOM) on Visiting Decisions at Jambi City Tourist Destinations

Sylvia Kartika WB, Fitri Widiastuti
123-129

DOI: https://doi.org/10.32996/jbms.2023.5.4.13

Self-Determination Theory: The Mediating Role of Generational Differences in Employee Engagement

Charles Nwoko, Khashayar Yazdani
130-142

DOI: https://doi.org/10.32996/jbms.2023.5.4.14

Examining the Influence of Innovation, Market Orientation, and Entrepreneurial Orientation on Marketing Performance in the Batik Industry

David Andriyan, Muhammad Sholahuddin, Imronudin
143-151

DOI: https://doi.org/10.32996/jbms.2023.5.4.15