The Role of Social Technologies in Enhancing Organizational Ingenuity: A Survey Study in Asiacell Communications

Abstract

The study aimed to identify the role played by social technologies in enhancing and supporting organizational ingenuity, and in order to achieve this goal, the study model was built based on what has been reviewed from previous studies. Perceived benefit, perceived benefit, social interaction, social efficiency, perceived encouragement, social influence and facilitation of conditions), while the dimensions of organizational ingenuity were (exploration ingenuity and exploitative prowess). The study showed that there is a significant effect of social technologies on all organizational ingenuity, both exploratory and exploitative in the company in question. proceeds to the company.