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• Analyzing the Effect of the Product, Price Perception, and Promotion on Customer Loyalty to the Product of PT. EBARA Indonesia with Repurchase Intention

  Andreas Natanael, Syafrizal Chan

  2021-07-29

• Does Attitude Matters in the Relationship of Green Brand Position and Green Brand Knowledge on Switching Intention of Green Product?

  Wachidatun Tara Gading, Rini Kuswati, Nur Achmad, Wuryaningsih Dwi Lestari

  2024-02-05

• The Impact of e-WOM and Celebrity Endorser on Purchase Intention Mediated by Brand Image: A Study on Halal Cosmetic Products

  Astri Indriana, Muhammad Sholahuddin, Rini Kuswati, Soepatini

  2022-12-04

• The Relationship of Facebook Messenger Marketing to the Purchasing Intention of the Consumers of Philippine MSMEs

  Anne Valerie Casimiro, Cathleen Chua, Dominique Earl Pasquin, Jun R. Grimaldo

  2022-04-09

• The Impact of Job Satisfaction and Transformational Leadership on Turnover Intention of Front-End Employees at PT.XYZ

  Dameria Winny Mahadewi, Dian Indiyati

  2025-02-06

• The Impact of Compensation and Motivation on Turnover Intention of Employees Providing Labor Services in Mining Business License Areas, Mimika Regency, Papua Province

  Periyadi, Dian Indiyati, Fetty Poerwita Sary

  2024-05-21

• Influence of Search Engine Optimization (SEO) Towards Purchase Intention of Online Shoppers

  Anfernee Caro, Aaron Justin Mendoza, Hennie Noble, Kryzl Alexa Tanglao

  2024-06-13

• The Effects of Online Reviews on Purchase Intention in the Shopee Fashion Industry

  Angela Dominique Andoy, Jose Antonio Beriña, Jan Erika Querubin, Jun Grimaldo

  2022-03-28

• Influencing Factors on Mobile Wallet Adoption in the Philippines: Generation X’s Behavioral Intention to Use GCash Services

  Alyssa Cacas, Mariel Bea Alecar Diongson, Glenda Mica Olita

  2022-02-27

• The Impact of Digital Marketing on Customer Buying Intention of Customers in the Philippines

  Lance Astoriano, Gerona, Justin Albert D., Marzan, Juan Carlos R.

  2022-05-11

• Do Artificial Intelligence and Digital Marketing Impact Purchase Intention Mediated by Perceived Value?

  Riza Aura Febriani, Muhammad Sholahuddin, Rini Kuswati, Soepatini

  2022-12-04

• An Analysis of Gen Z's Electronic Gadgets Purchase Intention in Selected Cities in Metro Manila

  Napolie Joyce Buenafe, Hannah Mae Espedido, Kyle Rainier Samonte, Althea Karmen Vitto

  2022-01-13

• Product Placement in Filipino Films: An approach to Consumer Purchasing Intention

  Camile Candi Ong, Chris Joselle Santiago, Coleen Kirk Verdejo

  2022-03-03

• Perceived Risk of Covid-19 and Trust on m-Health Transaction Intention

  Fauzia Nur Laili, Lilik Wahyudi

  2021-11-28

• Development of a Conceptual Framework for Relationships between Social Media Marketing and Intentions to Stay at Five-Star Hotels

  Nyoman Indah Kusuma Dewi, Gede Pradiva Adiningrat , I Wayan Wirga , Upayana Wiguna Eka Saputra, Ni Wayan Sukartini

  2022-11-25

• Antecedents and Consequences of ICT Adoption in MSME

  Asif Ali, Jaya Bhasin, Mohamad Hazik

  2023-09-25

• The Impact of Online Advertisement on Building a Brand and on Purchase Intention

  Xyrille Christian Cabigting, Angela Denise Marallag, Bryan Paulo Mariano, Jun Grimaldo

  2022-04-16

• An Exploratory Approach to the Determinants of Students' Entrepreneurial Intention in Morocco

  Youssef AATIF, Mohamed OUDGOU, Kenza BOUARARA, Cheklekbire MALAININE

  2025-02-16

• Factors Influencing Shopee Users’ Intention to Purchase Products during Shopee Philippines’ Big Online Shopping Events

  Isabela Bacay, Roiel Anthony Ramirez, Franceline Naomi Ramos, Jun R. Grimaldo

  2022-03-23

• A Study on Utilizing Social Media Advertising through “Instagram Aesthetics” to Drive Purchase Intention

  Angelu G. Alcaraz, Graciela Reneé C. Balmori, Jellah Daryl C. Ricalde, Earl Pantoja

  2022-03-03

• How Attitude, Social Norms, and Perceive Behavioral Control Impact Entrepreneurial Intention with Additional Characteristics of Migration Background from Central/East Java

  Yulius, Yulita F. Susanti

  2024-10-05

• Penetrating through Distractions: Analyzing the Function of Storytelling Advertisements in Attracting the Focus of Gen Z Customers

  Donn Enrique Moreno, Rocky Angelo Gabatin, Mical Angela Agleron, Christian Gavasan, Emmanuel Hiro Santos, Shan Rowell Tiongson

  2023-05-03

• Analysis of Factors Affecting the Intention of Applying for Digital-Based Loans Based on the Technology Acceptance Model

  Fairuza Alief, Rifelly Dewi Astuti

  2024-06-28

• The Effectiveness of Social Media Influencers in the Cosmetic and Skincare Industry to the Purchase Intention of the Generation Z Filipinos

  Ronn Alexis Castillo, Czarina Zoy Jaramillo, Leonard Sy

  2022-03-31

• The Role of SVoD Service Attributes in Building Customer Loyalty: A Study of Repurchase Behavior in the Philippines

  Donn Enrique Moreno, Eduardo Mauricio, Rocky Angelo Gabatin, Justine David, Jaychelle Rayne Gutierrez, Stephanie Claire Nullas

  2023-09-07

• The Effectiveness of Facebook Advertisements of Subscription-based Video-On-Demand Streaming Services to Filipino Millennials

  Jiro Miguel Garbes, Don Carlo Harnecillo, Celine Almira Yu, Earl Pantoja

  2022-01-07

• The Relationship Between Trust and Intention to Recommend: The Role of Content Quality, Website Design and Enjoyment

  Amanda Yuliana, Lilik Wahyudi

  2021-11-28

• The Effect of Online Wet Markets Website Quality on the Purchase Intention of Consumers in Caloocan City

  Christian Brazil, Stephen Brian Neri, Allan Ysmael Soriano, Carl Fritz Victorio, Jun R. Grimaldo

  2022-03-28

• Exploration of Factors Influencing Intention to Leave: Indonesian Professional Working in Qatar Case

  Yudi Siswadi, Aurik Gustomo

  2024-01-06

• Elements of Online Advertisements: Its Impact on Late Generation Z’s Purchase Intention

  Mark Ryan Mergillano, Bryan Gabriel Nabor, Rhixonn Rourkee Halili, Kristian George Hinanay, Jun R. Grimaldo

  2022-05-06

• The Role of Social Media Review Intensity in Mediating the Influence of Perceived Usefulness and Trust on Tourists' Intention to Visit Beaches in Yogyakarta

  Dzulfikar Ihtifazhudin Zaky, Izza Mafruhah

  2024-08-03

• An analysis of Gen Z’s Purchase intention of Video Games within Metro Manila

  Lian Thorjie Lim, Enrico Miguel Peralta, Martin Jego Solano

  2022-03-28

• Effects of Social Media Marketing on Consumer Purchase Intention in the Retail Sector of Australia

  Syed Ibrar Hussain, Ranga Chimhundu

  2023-01-23

• TikTok as a Platform for Marketing Campaigns: The effect of Brand Awareness and Brand Recall on the Purchase Intentions of Millennials

  Mary Aubrey G. Gesmundo, Melvin Dave S. Jordan, Wee Hansei D. Meridor, Dainielle Vien Muyot, Mary Caroline N. Castano, Agnes Jocelyn P. Bandojo

  2022-05-06

• Mismatched Endorsement: Role of Korean Endorsers on Philippines’ Telecommunication Brands

  Earl Pantoja, Wennie Grace Dela Torre, Amabelle Inacay, Jadyn Gail Ornopia

  2022-03-23

• The Impact of Influencer Attributes on Purchase Intention: Evidence from Influencers’ Virtual Boutiques in Qatar

  Mohammed Abdulsalam S. Ibrahim

  2025-05-11

• Entrepreneurial Education and Intention: Basis for an Enhanced Entrepreneurial Mindset among Engineering Students at Guandong Industry and Trade Vocational School, China

  Zhenbo Yang

  2024-06-08

• The Moderating Effect of the Country of Origin on Smartphones’ Brand Equity and Brand Preference on Customer Purchase Intention

  Angelo Clark Castillo, Aimee Margaret Flores, Lance Matthew Sanchez, Arthur Yusay, Marie Abigail Posadas

  2022-03-23

• The Effectiveness of Fashion Influencers in Influencing the Purchase Interest of Millennial Generation Consumers in Indonesia

  Zahra Bhima Absharina, Anita Dwi Yuriani , Evelyn Hendriana

  2021-11-03

• Factors Influencing Filipino Online Shoppers’ Livestream Purchases

  Farah Concepcion R. Reyes, Maria Concepcion V. Umali

  2025-04-06

• Consumers Attitude towards Skincare Products Endorsed by Filipino Macro-Influencers on Instagram

  Fatima Mae Libunao, Jhanniella Denise Martinez, Ma. Katlina Rodriguez, Mary Caroline Castaño

  2022-03-28

• Analyzing Consumer Behavior Towards Luxury Jewelry Brands

  Erika Austria, Alyssa Gabrielle Peralta, Belle Chloe Dacara

  2022-01-27

• The Impact of Purchasing Intentions on Retail Home Improvements in E-Commerce on Generation Y and Z's Brand Engagement

  Nicole Andrea Bañares, Jazmine Andrea Go, Marc Angelo Nuñez, Derick Paul Taporco

  2022-03-09

• Proposed Business Growth Strategy for an Advertising Production Company That Penetrates the Small and Medium-Sized Business Market in Jakarta: A Business Case, Rentjana

  Hannan Cinthya, Sonny Rustiadi

  2023-07-12

• Consumer’s Attitude on Online Payment Systems as Driven by Risks

  MARIEL KATRINA REYNON, PETER CARLO BULATAO, JOSCELLE ANN VERGEL, LAUREN ASHLEY YABUT, JUN GRIMALDO

  2022-03-23

• Brand Activism: Impact of Woke Advertising on the Consumers’ Attitude and Brand Perceptions Towards Purchase Intention

  Carlos Cristobal, Alyssa Rhose Del Prado, Ansberto Cagampan, Ernesto Dimaculangan

  2022-03-23

• Innovative Approaches and Entrepreneurial Intentions: Analyzing Indonesia's Youth through the Theory of Planned Behavior

  Ellyana Ayu Pramesti, Rini Kuswati

  2024-01-06

• Sustainable Packaging Design Elements: The Analysis of Skincare Packaging on Consumer Purchase Decisions of Millennials

  AHMED KHADAFY BARA, NICOLE SAMANTHA DELA CRUZ, CHICO MENDOZA

  2021-12-09

• Purchase Intentions of the Working Gen Y Against Working Gen Z on Online Ads with Informal Language

  Marina Patricia Solidad Taniguchi, Marco Sebastianne S. Ponce, Hanley Therese R. Tan, Darwin L. Borromeo

  2022-02-19

• The Impact of COVID-19 Pandemic on Consumer Usage Intention of Electronic Wallets in the Philippines

  Donn Enrique Moreno, Isa Maniclang, Ysabella Dominique Tongson, Karen Trinidad, Abegail Vicuña, John Kevin Belviz

  2022-07-03

• Faculty Engagement: A Study on the Higher Education Institutions’ Setting

  Jennelyn Artates

  2023-06-16

• The Impact of Influencer Marketing on Consumers’ Brand Perception of Travel Applications

  Fatima Amagsila, Ella Mae Cadavis, Jhon Paul Callueng, Jc Reimark Manio

  2022-04-05

• Sustainable Marketing: Studying the Effects of Environmental Consciousness and Involvement Degree on Purchasing Behavior of Consumers

  Tricianell Dionela, Abryl Evangelista, Coleen Marie Lansang, Ma. Veronica Urara Sato

  2022-03-09

• Sharia and Conventional Stock Investment

  Nurul Aisah, Muhammad Sholahuddin , Sisca Dian Rahmawati Rahmawati

  2022-06-09