Search articles for

Advanced filters

Published After

Year2019202020212022202320242025MonthJanFebMarAprMayJunJulAugSepOctNovDecDay12345678910111213141516171819202122232425262728293031

Published Before

Year2019202020212022202320242025MonthJanFebMarAprMayJunJulAugSepOctNovDecDay12345678910111213141516171819202122232425262728293031

By Author

Search

Search Results

• Purchase Intentions of the Working Gen Y Against Working Gen Z on Online Ads with Informal Language

  Marina Patricia Solidad Taniguchi, Marco Sebastianne S. Ponce, Hanley Therese R. Tan, Darwin L. Borromeo

  2022-02-19

• Bridging the Gap: Understanding the Workplace Environment and Leadership Preferences of Generation Z

  Jeff LeBlanc

  2024-08-07

• Influencing Factors on Mobile Wallet Adoption in the Philippines: Generation X’s Behavioral Intention to Use GCash Services

  Alyssa Cacas, Mariel Bea Alecar Diongson, Glenda Mica Olita

  2022-02-27

• Generation Z versus Zillennial: Deliberating the Reflexive Leadership Context within the Organizational Transformation of Saudi Arabia

  Mustafa M. Bodrick, Mohammed I. Alassaf, Aws Obaid, Mutlaq Almutairi, Abdulrahman K. Albisher, Ibrahim M. Alhabib, Mohammed I. Alsuhaim

  2025-05-13

• Elements of Online Advertisements: Its Impact on Late Generation Z’s Purchase Intention

  Mark Ryan Mergillano, Bryan Gabriel Nabor, Rhixonn Rourkee Halili, Kristian George Hinanay, Jun R. Grimaldo

  2022-05-06

• Generation Y and Z Filipino Consumers’ Purchasing Behavior on Electronic Products in Shopee and Lazada

  Frinz Andrey Dulay, Rosemarie Liban, James Russell Rustia, Marjorie Mae Tayag, Mary Caroline Castaño

  2022-03-19

• The Impact of Influencer Marketing on Consumers’ Brand Perception of Travel Applications

  Fatima Amagsila, Ella Mae Cadavis, Jhon Paul Callueng, Jc Reimark Manio

  2022-04-05

• The Effectiveness of Social Media Influencers in the Cosmetic and Skincare Industry to the Purchase Intention of the Generation Z Filipinos

  Ronn Alexis Castillo, Czarina Zoy Jaramillo, Leonard Sy

  2022-03-31

• The Impact of Brand Equity of Korean Barbeque Restaurants on Purchase Decision among Generation-Z in Metro Manila

  Rogemar Caldito, Daniel Kyle Candano, Kim Beatrice Diaz

  2022-02-11

• The Effectiveness of Fashion Influencers in Influencing the Purchase Interest of Millennial Generation Consumers in Indonesia

  Zahra Bhima Absharina, Anita Dwi Yuriani , Evelyn Hendriana

  2021-11-03

• Exploring the Impact of Relational and Geographic Search on Firm Innovation

  Manish Srivastava

  2025-04-17

• Factors Influencing Customer Satisfaction towards Luxury Clothing: Quiet Luxury and Logomania among Filipino Millennials

  Sophia Mae Dealca, John Rafael D. Estrera, Christian Lloyd L. Tibalao, Francis Lawrence B. De Jesus

  2022-04-21

• Development and Empirical Validation of an Information Technology Acceptance Framework

  Abdullah Al Rian, Arafat Rohan, Areyfin Mohammed Yoshi, Tughlok Talukder, Md Omar Faruque, Saddam Nasir Chowdhury, Md. Golam Rabbani

  2024-11-04

• Impact of Content Marketing on the Brand Image of Selected Unilever's Personal Care Brands through the Social Media

  Mariel Kathrine Mañosca, Allyssa Kyla Poyaoan, Jake Vitug

  2022-02-04

• Instaworthy: A Study on the Effects of Photo Editing towards Electronic Commerce in Metro Manila

  Kyle Ivan Anthony Pablo, Gerald Gallaza, Bianca Elizabeth Delos Reyes, Francis Lawrence B. De Jesus

  2022-04-05

• Implications of Generative Al and Machine Learning on Automotive Industry Development & Reduction of Carbon Footprint: An Analysis of the U.S. Economy Perspective

  Md Sumon Gazi

  2024-06-05

• An Analysis of Gen Z's Electronic Gadgets Purchase Intention in Selected Cities in Metro Manila

  Napolie Joyce Buenafe, Hannah Mae Espedido, Kyle Rainier Samonte, Althea Karmen Vitto

  2022-01-13

• Digital Marketing and Social Media as a Strategy to Increase Brand Awareness: Case Study Increasing the Number of Students on Brand Awareness in Social Media and Digital Marketing Activities in Higher Education X

  Detya Wiryany, Maudy Rizkiana Poedjadi , Ita Rahmawati

  2023-07-28

• Penetrating through Distractions: Analyzing the Function of Storytelling Advertisements in Attracting the Focus of Gen Z Customers

  Donn Enrique Moreno, Rocky Angelo Gabatin, Mical Angela Agleron, Christian Gavasan, Emmanuel Hiro Santos, Shan Rowell Tiongson

  2023-05-03

• The Impact of Purchasing Intentions on Retail Home Improvements in E-Commerce on Generation Y and Z's Brand Engagement

  Nicole Andrea Bañares, Jazmine Andrea Go, Marc Angelo Nuñez, Derick Paul Taporco

  2022-03-09