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• Development of a Conceptual Framework for Relationships between Social Media Marketing and Intentions to Stay at Five-Star Hotels

  Nyoman Indah Kusuma Dewi, Gede Pradiva Adiningrat , I Wayan Wirga , Upayana Wiguna Eka Saputra, Ni Wayan Sukartini

  2022-11-25

• The Implications of Blogging and Social Media on Purchasing Behavior of Filipino Employees in an Environmental Consultancy Firm in Manila Post Pandemic

  De Guzman, Amabel M, Ibanez, Darling Jerica B, Pigao, Kevin Jamir F

  2023-12-16

• Challenges of Social and Digital Media Engagement for Established Brands: A Rise of Crowd Culture

  Mahmud Wahid, Zinat Sultana

  2023-03-11

• The Role of Social Media Review Intensity in Mediating the Influence of Perceived Usefulness and Trust on Tourists' Intention to Visit Beaches in Yogyakarta

  Dzulfikar Ihtifazhudin Zaky, Izza Mafruhah

  2024-08-03

• The Effectiveness of Fashion Influencers in Influencing the Purchase Interest of Millennial Generation Consumers in Indonesia

  Zahra Bhima Absharina, Anita Dwi Yuriani , Evelyn Hendriana

  2021-11-03

• The Effectiveness of Social Media Influencers in the Cosmetic and Skincare Industry to the Purchase Intention of the Generation Z Filipinos

  Ronn Alexis Castillo, Czarina Zoy Jaramillo, Leonard Sy

  2022-03-31

• Effects of Social Media Marketing on Consumer Purchase Intention in the Retail Sector of Australia

  Syed Ibrar Hussain, Ranga Chimhundu

  2023-01-23

• Perception of Filipino Skincare Product Users on the Effectiveness of Social Media Influencers vs Celebrity Endorsers as Brand Ambassadors

  Rayne Lianne Lim, Mar Zhayvier Rosales, Alliah Therese Salazar, Earl Pantoja

  2022-02-18

• Impact of Advantageous Campaigns on Customer-Brand Relationship Building Through Social Media Marketing

  Sultan AL-Mashrafi, Zaheer Ahmed Khan

  2022-01-18

• Impression of Social Media Influencers towards Customers of Locally Manufactured Cosmetic Beauty Products

  Christine J. Concepcion

  2025-04-06

• Impact of Content Marketing on the Brand Image of Selected Unilever's Personal Care Brands through the Social Media

  Mariel Kathrine Mañosca, Allyssa Kyla Poyaoan, Jake Vitug

  2022-02-04

• A Study on Utilizing Social Media Advertising through “Instagram Aesthetics” to Drive Purchase Intention

  Angelu G. Alcaraz, Graciela Reneé C. Balmori, Jellah Daryl C. Ricalde, Earl Pantoja

  2022-03-03

• Digital Marketing and Social Media as a Strategy to Increase Brand Awareness: Case Study Increasing the Number of Students on Brand Awareness in Social Media and Digital Marketing Activities in Higher Education X

  Detya Wiryany, Maudy Rizkiana Poedjadi , Ita Rahmawati

  2023-07-28

• From Engagement to Retention: An Exploratory Sequential Approach to Social CRM and Social Media Marketing for Facebook Sellers

  Emmanuel P. Paulino, Paulo Noel A. Mazo, Lou-Rena S. Boquila, Djhoana M. Rington, Chona O. Bautista, Michael F. Gibaga

  2025-02-16

• Analysis of Social Media Marketing (SMMas) Strategy in Increasing Brand Awareness and Consumer Purchase Intentions

  Billy Prayoga, Detya Wiryany , Maudy Rizkiana Poedjadi

  2023-07-28

• Elements of Online Advertisements: Its Impact on Late Generation Z’s Purchase Intention

  Mark Ryan Mergillano, Bryan Gabriel Nabor, Rhixonn Rourkee Halili, Kristian George Hinanay, Jun R. Grimaldo

  2022-05-06

• E-marketing Strategies and Performance of Small and Medium-sized Enterprises: A New-normal Agenda

  Etim, Glory Sunday, Edim Eka James, Arikpo Nneoyi Nnana, Okeowo, Victor Olusegun

  2021-11-05

• The Impact of Digital Marketing on Customer Buying Intention of Customers in the Philippines

  Lance Astoriano, Gerona, Justin Albert D., Marzan, Juan Carlos R.

  2022-05-11

• The Relationship of Facebook Messenger Marketing to the Purchasing Intention of the Consumers of Philippine MSMEs

  Anne Valerie Casimiro, Cathleen Chua, Dominique Earl Pasquin, Jun R. Grimaldo

  2022-04-09

• Effective Digital Marketing Strategies Used by MSMEs in NCR Under New Normal

  Ohle Nychail Santos, Ma. Sophia Santos, Chelzy Divine Dragas, Marie Abigail Posadas

  2022-02-14

• The Impact of Influencer Attributes on Purchase Intention: Evidence from Influencers’ Virtual Boutiques in Qatar

  Mohammed Abdulsalam S. Ibrahim

  2025-05-11

• Model of Social Services for Disabilities in DKI Jakarta Province

  Maria Margaretha, Sadu Wasistiono, Hadi Prabowo, Marja Sinurat

  2023-04-15

• An analysis of Gen Z’s Purchase intention of Video Games within Metro Manila

  Lian Thorjie Lim, Enrico Miguel Peralta, Martin Jego Solano

  2022-03-28

• The Effect of Electronic Words of Mouth and the Attributes of Tourism Products on Visiting Interest and Decision

  Nurjamilah Jamilah, Suryanto, Arianis chan

  2022-01-19

• The Effectiveness of Facebook Advertisements of Subscription-based Video-On-Demand Streaming Services to Filipino Millennials

  Jiro Miguel Garbes, Don Carlo Harnecillo, Celine Almira Yu, Earl Pantoja

  2022-01-07

• Analysis of Control and Evaluation of Digital Marketing in the Hospital

  Pratiwi Pratiwi, Jaslis Ilyas , Wahyu Sulistiadi

  2023-02-04

• Proposed Business Growth Strategy for an Advertising Production Company That Penetrates the Small and Medium-Sized Business Market in Jakarta: A Business Case, Rentjana

  Hannan Cinthya, Sonny Rustiadi

  2023-07-12

• Factors Influencing Shopee Users’ Intention to Purchase Products during Shopee Philippines’ Big Online Shopping Events

  Isabela Bacay, Roiel Anthony Ramirez, Franceline Naomi Ramos, Jun R. Grimaldo

  2022-03-23

• The Impact of Influencer Marketing on Consumers’ Brand Perception of Travel Applications

  Fatima Amagsila, Ella Mae Cadavis, Jhon Paul Callueng, Jc Reimark Manio

  2022-04-05

• TikTok as a Platform for Marketing Campaigns: The effect of Brand Awareness and Brand Recall on the Purchase Intentions of Millennials

  Mary Aubrey G. Gesmundo, Melvin Dave S. Jordan, Wee Hansei D. Meridor, Dainielle Vien Muyot, Mary Caroline N. Castano, Agnes Jocelyn P. Bandojo

  2022-05-06

• Advertising Appeals influencing the Brand Engagement of Gen Y and Z in terms of Social Media Pre-roll Advertisements

  Erll Angelo De Leon, Ma. Bianca Resuta, Derie Rose Virtusio

  2022-03-31

• Credible or Reliable Information: What affects Shopper’s Trust and Buying Behavior?

  Antonio Etrata, Jr., Von Jarelle Bandiling, Kurt Peralta, Rean Marvee Relucio

  2022-03-13

• History, Tourist Attraction and Electronic Word of Mouth (EWOM) on Visiting Decisions at Jambi City Tourist Destinations

  Sylvia Kartika WB, Fitri Widiastuti

  2023-07-28

• The Effect of Online Wet Markets Website Quality on the Purchase Intention of Consumers in Caloocan City

  Christian Brazil, Stephen Brian Neri, Allan Ysmael Soriano, Carl Fritz Victorio, Jun R. Grimaldo

  2022-03-28

• Determinants of Employee Retention in Pharmaceutical Companies: Case of Saudi Arabia

  Majed Alshamrani, Sager Alharthi, Majed Helmi, Tariq Alwadei

  2023-03-03

• Consumers Attitude towards Skincare Products Endorsed by Filipino Macro-Influencers on Instagram

  Fatima Mae Libunao, Jhanniella Denise Martinez, Ma. Katlina Rodriguez, Mary Caroline Castaño

  2022-03-28