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• The Impact of e-WOM and Celebrity Endorser on Purchase Intention Mediated by Brand Image: A Study on Halal Cosmetic Products

  Astri Indriana, Muhammad Sholahuddin, Rini Kuswati, Soepatini

  2022-12-04

• The effect of Price and Brand Image on Purchase Decisions and their Implications on Consumer Satisfaction of Ebara Pump Products in Jabodetabek

  Roy Harry Martin Siregar, Adi Nurmahdi

  2021-07-04

• Impact of Content Marketing on the Brand Image of Selected Unilever's Personal Care Brands through the Social Media

  Mariel Kathrine Mañosca, Allyssa Kyla Poyaoan, Jake Vitug

  2022-02-04

• The Role of Purchasing Decisions Mediating Product Quality, Price Perception, and Brand Image on Customer Satisfaction of Kopi Janji Jiwa

  Janes Rivai, Zulfitri

  2021-07-07

• Influencer Marketing Factors Affecting Brand Awareness and Brand Image of Start-up Businesses

  Keith Bonus, Jasmin Raghani, John Kenneth Visitacion, Mary Caroline Castaño

  2022-03-05

• The Effectiveness of Fashion Influencers in Influencing the Purchase Interest of Millennial Generation Consumers in Indonesia

  Zahra Bhima Absharina, Anita Dwi Yuriani , Evelyn Hendriana

  2021-11-03

• The Assessment of the Usage, Attitude, and Image of Filipino Students Utilizing Motorcycle Taxi Hailing Services as Alternative Transportation in the NCR

  Karl Nikolai Manaois, Ronald Romero, Ronaldo Tan, Rommel Matienzo Jr, John Carlo Abadilla, Joshua Biscocho, Rappunzel Manaoat, Bernard Letrero

  2024-10-19

• The Impact of Purchasing Intentions on Retail Home Improvements in E-Commerce on Generation Y and Z's Brand Engagement

  Nicole Andrea Bañares, Jazmine Andrea Go, Marc Angelo Nuñez, Derick Paul Taporco

  2022-03-09

• The Effectiveness of Social Media Influencers in the Cosmetic and Skincare Industry to the Purchase Intention of the Generation Z Filipinos

  Ronn Alexis Castillo, Czarina Zoy Jaramillo, Leonard Sy

  2022-03-31

• The Impact of Viral Marketing Collateral on Brand Image: “#KwentongJollibee” Advertisement

  Van Kevin Li, Patricia Alexandria Ongpauco , Janine Therese Rubante

  2022-03-13

• Factors Influencing Shopee Users’ Intention to Purchase Products during Shopee Philippines’ Big Online Shopping Events

  Isabela Bacay, Roiel Anthony Ramirez, Franceline Naomi Ramos, Jun R. Grimaldo

  2022-03-23

• The Impact of Service Quality Using the Carter Model on Customer Satisfaction in Indonesian Islamic Banks

  Nur Faizah, Wiyadi, Muhammad Sholahuddin

  2023-10-05