Preferences and Travel Motivations of Pink Tourists Among Filipinos

Abstract

The purpose of this study was to determine the preferences and driving forces behind LGBT, or pink, tourism. LGBT tourism is referred to as "pink tourism." (Greenberg, Peter (2007). This abbreviation, which stands for lesbian, gay, bisexual, and transgender, is frequently used to refer to the LGBT community. The motivations behind Pink Tourists' travel choices will be examined in this study. The research was split up into four sections: Phase 1 dealt with determining the demographic profile of the correspondents in terms of sexual orientation/gender, age, status, income, travel frequency, travel companion, and accommodation preference. Phase 2 focused on factors in choosing a travel destination among pink tourists, Phase 3 on perceiving the importance of motivation when considering travel, and Phase 4 on identifying the importance of factors when selecting a travel destination. For this study, fifty correspondents were chosen to take part.  We used the Research Paradigm as the process of the study to able to get the results of the feedback and get a necessary adjustment.Purposive sampling was employed to select the participating correspondents. The findings indicated that the majority of Pink tourists—who are primarily bisexual—discovered they belong to the LGBTQ community between the ages of 21 and 25.  BPO businesses tend to employ members of the LGBTQ community due to their anti-discrimination policies. Many of them made the decision to remain unmarried in order to travel with their buddies. LGBTQ people wish to travel twice a year for leisure, enjoyment, vacation, and to experience life; if they feel safe, accepted, and treated equally, they will remain for less than a week. These days, people plan their trips one to three months in advance by booking their journeys online.  They also enjoy traveling for enjoyment and entertainment.  When traveling, Pink Tourism prefers to go with friends since it makes them feel more at ease and allows them to express their actual gender identity. Here are our suggestions based on the findings of our investigation: LGBTQ people should be permitted to use restrooms according to their gender identity and comfort level in restaurants, hotels, and other establishments. In addition, hotels ought to offer family rooms, which may accommodate a sizable gathering, in the event that a guest house or full house is unavailable at a specific location. Finally, LGBTQ-friendly events and activities should be added to destinations so that people may enjoy their trip, unwind, and meet new people more comfortably.