The Influence of Perceived Risk Covid-19 on the Interest in Visiting Domestic Tourists to DTW Tanah Lot Bali with the Image of the Destination as a Mediating Variable

Perceived Risk Destination Image Revisit Intention


April 14, 2023


Although Bali tourism for domestic tourists opened at the end of July 2020, it is also possible that people still have a high perceived risk in response to the Covid-19 pandemic. This study aims to determine the relationship between the perceived risks of Covid-19 on the revisit intention of domestic tourists to Tanah Lot with destination image as a mediating variable. Data was collected using a survey technique by distributing online questionnaires to 140 respondents. The sampling technique used is purposive sampling. T-test and path analysis were used to determine the effect of all the variables involved. The results show that only physical risk and financial risk each had a significant effect on the destination image; only physical risk, socio-psychological risk, and destination image each had a significant effect on the revisit intention; and only the relationship between physical risk and revisit intention cannot be mediated by destination image.