An Emerging Ecotourism Destination of Ilug Kamalig in the Municipality of Porac Province of Pampanga Philippines

Abstract

This study aims to explore the potential economic and socio-cultural opportunities essential for achieving sustainable tourism development in Ilug Kamalig, an emerging ecotourism destination located in the municipality of Porac, Province of Pampanga. Data collection was conducted through traditional pen-and-paper survey questionnaires administered to sixty tourists visiting Ilug Kamalig, originating from Porac and neighboring cities and provinces. The gathered data will be systematically analyzed using descriptive statistical tools, including percentage distribution, mean scores, and verbal interpretation. Findings from the study underscore the significance of ecotourism as a sustainable tourism model that benefits both local communities and visitors. Ecotourism plays a vital role in preserving natural landscapes and cultural heritage, promoting environmental conservation, safeguarding indigenous traditions and ways of life, and fostering economic development. The results affirm that ecotourism attractions like Ilug Kamalig offer substantial advantages to residents, who are instrumental in harnessing these opportunities to drive meaningful change and contribute to the site's long-term sustainability. Furthermore, the study highlights the importance of a strategic marketing plan designed to assist local government units (LGUs) and tourism personnel in identifying and promoting unique products and services that can enhance the visitor experience. By empowering stakeholders and encouraging community participation, Ilug Kamalig can evolve into a thriving ecotourism hub that exemplifies sustainable development in the region.