The Framing of Food Safety Crisis in Chinese Media Discourse: A Case Study of “Unif 100 Instant Noodles”

Abstract

There have been several cases concerning the food safety crisis in China. In 2022, the Unif 100 Instant Noodles crisis broke out, triggering a heated debate on the Internet. Under the two frameworks, mainstream newspapers and public social media exhibit different characteristics. During the event’s evolution in the three periods, the emphases of the two parties were also different. By trimming and analyzing the reports of China’s mainstream newspapers and the posts of China’s mainstream social platforms, starting from framing analysis and time node analysis, this paper studies the structure and power of contemporary Chinese food safety under different channels.