An Empirical Research on the Cultural Production of Online Fan Communities Based on Celebrity Micro-blog Super Topic

Abstract

Due to the reform of the traditional entertainment system and the development of the new decentralized entertainment industry, a great promotion has been achieved to the prosperity of China's fan culture and entertainment industry, and a new generation of fan groups has been established gradually. Taking the network as the medium, the major social media as the platform and micro-blog super topic as the center, they have formed an online fan community with strict discipline, a clear hierarchy and a strong action force. Due to the mutual entanglement between fan culture and platform in the platform society, an algorithmic culture is formed. Data-driven algorithmic governance has become an important tool for fan management. Since some fans represented a tendency to become professionalized on this basis, a new business operation mode under the empowerment of online communities has been established to conduct cultural production and complete the anti-commercial incorporation. In this context, the research question of this paper is: What is the organizational composition of the online fan community for cultural production? How does this structure work in today's network environment?