A Study on the Use of New Media in Museums to Forge the Consciousness of Chinese National Community: A Case Study of Museums in Guangxi Zhuang Autonomous Region

Abstract

In the era of "Internet +," the vigorous development of digital media technology has provided a new way and a new method for forging a sense of community in the Chinese nation. As an important cultural position, museums should conform to the trend of The Times, give full play to the advantages of new media communication, and play an active role in education and publicity. This paper takes the Museum of Guangxi Zhuang Autonomous Region (hereinafter referred to as Guangxi Museum) as an example, sorts out the application of short videos in Guangxi Museum, and puts forward the path for Guangxi Museum to use short videos to spread awareness of the community of the Chinese nation. The first is to refine the short video theme in-depth exploration of different cultural themes. Second, we should optimize the short video content, pay attention to the innovation of form and content, and give play to the advantages of interactivity and fun. Third, it is necessary to enrich the presentation of short videos and use the platforms of major institutions to allow the public to experience the charm of culture without leaving home. Fourth, it is necessary to expand the transmission channels of short videos and use the combination of online and offline methods to display cultural content in a three-dimensional manner. Guangxi Museum integrates the consciousness of building the Chinese national community into the whole process of organizing the exhibition, and it empowers Guangxi Museum through short videos to strive for a better communication effect.