Research Article

A Comprehensive Exploration of Outlier Detection in Unstructured Data for Enhanced Business Intelligence Using Machine Learning

Authors

  • Aisharyja Roy Puja Department of Management Science and Quantitative Methods, Gannon University, USA
  • Rasel Mahmud Jewel Department of Business Administration, Westcliff University, Irvine, California, USA
  • Md Salim Chowdhury College of Graduate and Professional Studies Trine University, USA
  • Ahmed Ali Linkon Department of Computer Science Westcliff University Irvine, California
  • Malay Sarkar Department of Management Science and Quantitative Methods, Gannon University, USA
  • Rumana Shahid Department of Management Science and Quantitative Methods, Gannon University, USA
  • Md Al-Imran College of Graduate and Professional Studies Trine University, USA
  • Irin Akter Liza College of Graduate and Professional Studies (CGPS), Trine University, USA
  • Md Ariful Islam Sarkar Department of Business Administration Stamford University, Dhaka, Bangladesh

Abstract

Due to the rapid growth of online data, it is evident that social informatics faces a significant obstacle. The task of effectively utilizing this abundance of information for business intelligence purposes and extracting valuable insights from it across diverse and heterogeneous platforms presents a daunting challenge. Coordinating AI with business knowledge stands apart as an essential worry in the ongoing scene. Customarily, exceptions were many times excused as boisterous information, bringing about the deficiency of relevant data. This paper highlights the need to rethink how outliers are handled and shed light on the primary research challenges in this mining subfield. It presents a thorough scientific categorization of different Business Knowledge strategies and diagrams their ongoing application areas. Also, the paper talks about future exploration bearings and proposals to overcome any barrier concerning oddities in information examination, consequently empowering more successful business methodologies. This work plans to improve the usage of tremendous web-based information hotspots for better business insight results.

Article information

Journal

Journal of Business and Management Studies

Volume (Issue)

6 (1)

Pages

238-245

Published

2024-02-27

How to Cite

Aisharyja Roy Puja, Rasel Mahmud Jewel, Md Salim Chowdhury, Ahmed Ali Linkon, Malay Sarkar, Rumana Shahid, Md Al-Imran, Irin Akter Liza, & Md Ariful Islam Sarkar. (2024). A Comprehensive Exploration of Outlier Detection in Unstructured Data for Enhanced Business Intelligence Using Machine Learning. Journal of Business and Management Studies, 6(1), 238–245. https://doi.org/10.32996/jbms.2024.6.1.17

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Keywords:

Machine learning, business intelligence, gap analysis, social informatics