Research Article

Revolutionizing Organizational Decision-Making for Stock Market: A Machine Learning Approach with CNNs in Business Intelligence and Management

Authors

  • Malay sarkar Department of Management Science and Quantitative Methods, Gannon University, USA
  • Rasel Mahmud Jewel Department of Business Administration, Westcliff University, Irvine, California, USA
  • Md Salim Chowdhury College of Graduate and Professional Studies Trine University, USA
  • Md Al-Imran College of Graduate and Professional Studies Trine University, USA
  • Rumana Shahid Department of Management Science and Quantitative Methods, Gannon University, USA
  • Aisharyja Roy Puja Department of Management Science and Quantitative Methods, Gannon University, USA
  • Rejon Kumar Ray Department of Business Analytics Business Analytics, Gannon University, USA
  • Sandip Kumar Ghosh Department of Business Administration, University of Surrey, Guildford, Surrey, GU2 7XH, UK

Abstract

This research delves into the transformative impact of deep learning, specifically Convolutional Neural Networks (CNNs) such as VGG16, ResNet50, and InceptionV3, on organizational management and business intelligence. The study follows a comprehensive methodology, emphasizing the importance of high-quality datasets in leveraging deep learning for enhanced decision-making. Results demonstrate the superior performance of CNN models over traditional algorithms, with CNN (VGG16) achieving an accuracy rate of 89.45%. The findings underscore the potential of deep learning in extracting meaningful insights from complex data, offering a paradigm shift in optimizing various organizational processes. The article concludes by emphasizing the significance of investing in infrastructure and expertise for successful CNN integration, ensuring ethical considerations, and addressing data privacy concerns. This research contributes to the growing discourse on the application of deep learning in organizational management, providing a valuable resource for businesses navigating the dynamic landscape of the global market.

Article information

Journal

Journal of Business and Management Studies

Volume (Issue)

6 (1)

Pages

230-237

Published

2024-02-13

How to Cite

Malay sarkar, Rasel Mahmud Jewel, Md Salim Chowdhury, Md Al-Imran, Rumana Shahid, Aisharyja Roy Puja, Rejon Kumar Ray, & Sandip Kumar Ghosh. (2024). Revolutionizing Organizational Decision-Making for Stock Market: A Machine Learning Approach with CNNs in Business Intelligence and Management. Journal of Business and Management Studies, 6(1), 230-237. https://doi.org/10.32996/jbms.2024.6.1.16

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Keywords:

Stock Market; Machine Learning; CNNs; Business Intelligence; Management