Tourism Business Sustainability Analysis in the Post-Pandemic Era: A Systematic Literature Review

Abstract

Tourism is one of the areas that has undergone a recovery during the post-pandemic period. However, numerous factors must be considered before this industry can recover from the epidemic that has led tourism to decline globally. This is a crucial question for tourist stakeholders in post-pandemic times. Post-pandemic tourism faced several obstacles in practically all nations, and local governments handled them in different ways. Many experts began writing about tourism's sustainability during and after the pandemic. Based on this, a literature evaluation is required that carefully filters and examines the post-pandemic sustainability of tourism. The results of the review can answer the research questions: whether the right and feasible policies or strategies are implemented in the post-pandemic period for tourism industry players; and what technology is most suitable for tourism sustainability in the post-pandemic period. To answer these questions, a literature review on the topic of tourist sustainability in the post-pandemic period was conducted. The PRISMA approach was used in this study's literature review to attain this purpose. The initial selection was made using Scopus, Proquest, Emerald and Semantic Scholar databases resulting in a total of 386 articles since 2020 based on articles that have been applied filtering and screening processes; they can be categorized into four article topics, namely: Case Study, Conceptual, Strategy and Technology. The findings of the article review that PRISMA can be utilized. For the first question about policies and strategies, synergy and cooperation between components within the penta helix are required before defining tourism-related policies. To ensure tourist sustainability after the crisis phase, it is vital to generate optimism and excitement among tourism industry participants and local residents. Concerning the second research subject, the filtering study lacks research using methods other than those in the trend, such as MCDM or candlestick charts. Future studies can utilise past research. So the distance between research results and actual market conditions can be overcome; if the gap is crossed, the study's conclusions can be employed empirically in stock trading, not just on paper.