Digital Innovations in Healthcare Startups: Transforming Service Ecosystem
Keywords:Digital disruption, Healthcare start-ups, Practicing innovation, Service ecosystem, Value co-creation
Healthcare is a critical part of our lives. Technological developments in the modern era surmount geographical limitations to present greater opportunities. The proposed research focuses on current innovations in healthcare start-ups and evaluates the same using ‘socio-material view'. The research elicits patterns using a qualitative methodology that could push technological evolution a bit further. Through proposed research, a service ecosystem view has been presented by studying a set of innovative entrepreneurial ventures in the field of healthcare. Innovations result from the 'Texture of Practices' that are woven through pairs of intertwining practices of resource integrating and co-creating. The study follows up on the state-of-the-art technologies in the healthcare ecosystem to present its findings. Technology does simplify not only the existing healthcare practices but also has the potential to go beyond by co-creating the value. Hence the research looks forward to reflecting on groundbreaking technologies and technological innovation in the healthcare sector. The research has been carried keeping an Italian context in mind. To achieve the same content analysis and data mining framework is applied. The outcome presents a significant insight into what technologies can offer to the healthcare industry. It includes the use of software applications as a gateway to access medical products on-demand. Further, it puts a patient at the center of the service ecosystem using E-commerce. Digital Innovations in Healthcare Start-ups should include efficient 'track & trace' feature and additionally, offer customized processes based on the aggregated data. With the active interaction taking place between consumer & service providers, it can transform the healthcare industry by offering the patient with both preventive and targeted healthcare activities.
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