Religion and Culture Intersected in 2M’s Mediated Discourse: Toruq Alarifeen Program as a Case Study

Abstract

Early studies focused mainly on demystifying Sufism, but little has been said about its mediated broadcasting to the Moroccan audience. This article explores the ways Moroccan public media channels the Sufi dichotomies. Specifically, I investigate the binary oppositions of cultural rites versus Sufi esoteric practices through a reflexive thematic analysis. A purposeful inspection of Turouq Alarefeen’s TV program is gauged to identify the manifestation of Sufi and cultural aspects in this TV show as a sample for this study. Three themes are selected to contextualize the discussion: language absurdity, esotericism versus exotericism, and glorification of the shaykhs. The qualitative methodology seems to serve my research better as it is convenient for the nature of the subject matter. I have worked on the most recent ten program episodes as samples representing mainly an ongoing Sufi TV show. The main findings reveal how the Media reproduce the mystery of Sufism and the fact that coverage tends to amalgamate cultural dimensions of popular Islam with Sufi esoteric scopes.