Multimodality and Translation: How Typography Affects the Quality of Translation

Abstract

This research focuses on analyzing the typografi aspect of the translation of utterances that accompany the emotional expressions in the comic entitled “Avatar, The Legend of Aang; The Promise, The Search, and The Rift”. The purposes of this research are; 1.) to find out the emotional expressions and the utterances that accompany the emotional expressions found in the comic entitled “Avatar, The Legend of Aang; The Promise, The Search, and The Rift”, 2.) to find out the impact of the typography aspect found in the comic entitled “Avatar, The Legend of Aang; The Promise, The Search, and The Rift” on the quality of the translation. This research applied descriptive qualitative research. There are 273 data of utterances that accompany the emotional expressions found in the data source. The other data are translation quality assessments done by the raters. The data sources of this research are the English comic of “Avatar, The Legend of Aang; The Promise, The Search, and The Rift”, its translation in Indonesian and also raters and respondents. All of the informants were chosen by the purposive sampling technique. The quality of utterances that accompany the emotional expressions in the comics entitled “Avatar, The Legend of Aang; The Promise, The Search, and The Rift” in terms of the accuracy of the messages as follows: the messages of 166 data are fully delivered and the messages of 107 data are not fully delivered.