Research Article

Translation of Names in Consumer-oriented Texts: In-flight Magazines Articles as a Case Study

Authors

  • Alhanouf Alrumayh PhD Researcher, University of Leeds, United Kingdom; Lecturer of Translation Studies, Majmaah University, Saudi Arabia

Abstract

This study aims to explore and investigate the procedures that are currently used in translating proper nouns within the area of consumer-oriented texts. The paper contributes to the development of the understanding of translation involving the English-Arabic language pair, with a particular look at differences in their cultural elements in a selection of articles that are taken from in-flight magazines of Gulf region airlines. Vermeer’s model of translation operations for rendering proper names (2003) is adopted to this study while the data is arranged according to Newmark’s categorization of proper names (1988). Findings show that substitution/transliteration is the most frequent translation procedure in the translation of proper names in consumer-oriented texts.

Article information

Journal

International Journal of Linguistics, Literature and Translation

Volume (Issue)

4 (2)

Pages

154-161

Published

2021-02-27

How to Cite

Alrumayh, A. (2021). Translation of Names in Consumer-oriented Texts: In-flight Magazines Articles as a Case Study. International Journal of Linguistics, Literature and Translation, 4(2), 154–161. https://doi.org/10.32996/ijllt.2021.4.2.19

Downloads

Keywords:

Proper names, cultural translation, consumer-oriented texts, in-flight magazines.