Development of Language Creativity in Learning Advertising Texts through Social Media in Public Schools in Indonesia

Abstract

This research aims to overcome the problem of language creativity development in learning advertising texts through electronic social media. The research method used is a quasi-experimental method with data analysis through quantitative descriptive analysis. The research process is carried out in stages, starting from analyzing several social media platforms and collecting and selecting several platforms that have been analyzed so that they can be used as examples in learning advertising text. Data was collected through observations and tests on learning success that utilize social media platforms in learning. Data processing uses the t-test technique. The subjects of this study were 50 students in grades VIII B and VIII D, and they were then divided into 5 groups. The instruments used in this research are pre-test and post-test. Based on the results of the study, it can be stated that after the test of 3 components, namely, language creativity, quality of advertising text, and use of social media, students' ability increased quite significantly after participating in learning advertising text by utilizing electronic social media platforms. The use of electronic social media in learning advertising texts can improve students' language creativity and the quality of advertising texts.