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• Does Attitude Matters in the Relationship of Green Brand Position and Green Brand Knowledge on Switching Intention of Green Product?

  Wachidatun Tara Gading, Rini Kuswati, Nur Achmad, Wuryaningsih Dwi Lestari

  2024-02-05

• The Elucidating of Customer Value and Customer Loyalty for Halal Cosmetic: The Empirical Evidence of Indonesian Female

  Anggun Suryanti, Wiyadi, Rini Kuswati

  2024-02-05

• Innovative Approaches and Entrepreneurial Intentions: Analyzing Indonesia's Youth through the Theory of Planned Behavior

  Ellyana Ayu Pramesti, Rini Kuswati

  2024-01-06

• The Impact of e-WOM and Celebrity Endorser on Purchase Intention Mediated by Brand Image: A Study on Halal Cosmetic Products

  Astri Indriana, Muhammad Sholahuddin, Rini Kuswati, Soepatini

  2022-12-04

• Do Artificial Intelligence and Digital Marketing Impact Purchase Intention Mediated by Perceived Value?

  Riza Aura Febriani, Muhammad Sholahuddin, Rini Kuswati, Soepatini

  2022-12-04