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• Impression of Social Media Influencers towards Customers of Locally Manufactured Cosmetic Beauty Products

  Christine J. Concepcion

  2025-04-06

• The Effectiveness of Social Media Influencers in the Cosmetic and Skincare Industry to the Purchase Intention of the Generation Z Filipinos

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• The Impact of Influencer Attributes on Purchase Intention: Evidence from Influencers’ Virtual Boutiques in Qatar

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• The Effectiveness of Fashion Influencers in Influencing the Purchase Interest of Millennial Generation Consumers in Indonesia

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• Perception of Filipino Skincare Product Users on the Effectiveness of Social Media Influencers vs Celebrity Endorsers as Brand Ambassadors

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• Marketing Affiliates, Influencers, and Purchase Decisions of Shopaholic Users in Jakarta

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• The Impact of Influencer Marketing on Consumers’ Brand Perception of Travel Applications

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• Factors Influencing Shopee Users’ Intention to Purchase Products during Shopee Philippines’ Big Online Shopping Events

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• A Case Study on Factors Affecting the Perception of Customers in Purchasing Air Fryer Products: Basis for a Proposed Enhanced Marketing Promotion Program

  Terrence Arvin S. Auyong, Shawn Caesar M. De Jesus, Donnel Doglas G. Maralit, Aaron Joshua T. Obeles, Francis Lawrence B. De Jesus

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• Consumers Attitude towards Skincare Products Endorsed by Filipino Macro-Influencers on Instagram

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