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• The Impact of e-WOM and Celebrity Endorser on Purchase Intention Mediated by Brand Image: A Study on Halal Cosmetic Products

  Astri Indriana, Muhammad Sholahuddin, Rini Kuswati, Soepatini

  2022-12-04

• The Relationship of Facebook Messenger Marketing to the Purchasing Intention of the Consumers of Philippine MSMEs

  Anne Valerie Casimiro, Cathleen Chua, Dominique Earl Pasquin, Jun R. Grimaldo

  2022-04-09

• Influence of Search Engine Optimization (SEO) Towards Purchase Intention of Online Shoppers

  Anfernee Caro, Aaron Justin Mendoza, Hennie Noble, Kryzl Alexa Tanglao

  2024-06-13

• Do Artificial Intelligence and Digital Marketing Impact Purchase Intention Mediated by Perceived Value?

  Riza Aura Febriani, Muhammad Sholahuddin, Rini Kuswati, Soepatini

  2022-12-04

• The Effects of Online Reviews on Purchase Intention in the Shopee Fashion Industry

  Angela Dominique Andoy, Jose Antonio Beriña, Jan Erika Querubin, Jun Grimaldo

  2022-03-28

• The Impact of Digital Marketing on Customer Buying Intention of Customers in the Philippines

  Lance Astoriano, Gerona, Justin Albert D., Marzan, Juan Carlos R.

  2022-05-11

• Factors Influencing Shopee Users’ Intention to Purchase Products during Shopee Philippines’ Big Online Shopping Events

  Isabela Bacay, Roiel Anthony Ramirez, Franceline Naomi Ramos, Jun R. Grimaldo

  2022-03-23

• An Analysis of Gen Z's Electronic Gadgets Purchase Intention in Selected Cities in Metro Manila

  Napolie Joyce Buenafe, Hannah Mae Espedido, Kyle Rainier Samonte, Althea Karmen Vitto

  2022-01-13

• The Impact of Online Advertisement on Building a Brand and on Purchase Intention

  Xyrille Christian Cabigting, Angela Denise Marallag, Bryan Paulo Mariano, Jun Grimaldo

  2022-04-16

• A Study on Utilizing Social Media Advertising through “Instagram Aesthetics” to Drive Purchase Intention

  Angelu G. Alcaraz, Graciela Reneé C. Balmori, Jellah Daryl C. Ricalde, Earl Pantoja

  2022-03-03

• Effects of Social Media Marketing on Consumer Purchase Intention in the Retail Sector of Australia

  Syed Ibrar Hussain, Ranga Chimhundu

  2023-01-23

• The Effectiveness of Fashion Influencers in Influencing the Purchase Interest of Millennial Generation Consumers in Indonesia

  Zahra Bhima Absharina, Anita Dwi Yuriani , Evelyn Hendriana

  2021-11-03

• Development of a Conceptual Framework for Relationships between Social Media Marketing and Intentions to Stay at Five-Star Hotels

  Nyoman Indah Kusuma Dewi, Gede Pradiva Adiningrat , I Wayan Wirga , Upayana Wiguna Eka Saputra, Ni Wayan Sukartini

  2022-11-25

• The Effectiveness of Social Media Influencers in the Cosmetic and Skincare Industry to the Purchase Intention of the Generation Z Filipinos

  Ronn Alexis Castillo, Czarina Zoy Jaramillo, Leonard Sy

  2022-03-31

• Penetrating through Distractions: Analyzing the Function of Storytelling Advertisements in Attracting the Focus of Gen Z Customers

  Donn Enrique Moreno, Rocky Angelo Gabatin, Mical Angela Agleron, Christian Gavasan, Emmanuel Hiro Santos, Shan Rowell Tiongson

  2023-05-03

• The Effect of Online Wet Markets Website Quality on the Purchase Intention of Consumers in Caloocan City

  Christian Brazil, Stephen Brian Neri, Allan Ysmael Soriano, Carl Fritz Victorio, Jun R. Grimaldo

  2022-03-28

• Sustainable Packaging Design Elements: The Analysis of Skincare Packaging on Consumer Purchase Decisions of Millennials

  AHMED KHADAFY BARA, NICOLE SAMANTHA DELA CRUZ, CHICO MENDOZA

  2021-12-09

• The Impact of Influencer Attributes on Purchase Intention: Evidence from Influencers’ Virtual Boutiques in Qatar

  Mohammed Abdulsalam S. Ibrahim

  2025-05-11

• Elements of Online Advertisements: Its Impact on Late Generation Z’s Purchase Intention

  Mark Ryan Mergillano, Bryan Gabriel Nabor, Rhixonn Rourkee Halili, Kristian George Hinanay, Jun R. Grimaldo

  2022-05-06

• TikTok as a Platform for Marketing Campaigns: The effect of Brand Awareness and Brand Recall on the Purchase Intentions of Millennials

  Mary Aubrey G. Gesmundo, Melvin Dave S. Jordan, Wee Hansei D. Meridor, Dainielle Vien Muyot, Mary Caroline N. Castano, Agnes Jocelyn P. Bandojo

  2022-05-06

• The Moderating Effect of the Country of Origin on Smartphones’ Brand Equity and Brand Preference on Customer Purchase Intention

  Angelo Clark Castillo, Aimee Margaret Flores, Lance Matthew Sanchez, Arthur Yusay, Marie Abigail Posadas

  2022-03-23

• The Effectiveness of Facebook Advertisements of Subscription-based Video-On-Demand Streaming Services to Filipino Millennials

  Jiro Miguel Garbes, Don Carlo Harnecillo, Celine Almira Yu, Earl Pantoja

  2022-01-07

• Factors Influencing Filipino Online Shoppers’ Livestream Purchases

  Farah Concepcion R. Reyes, Maria Concepcion V. Umali

  2025-04-06

• The Role of SVoD Service Attributes in Building Customer Loyalty: A Study of Repurchase Behavior in the Philippines

  Donn Enrique Moreno, Eduardo Mauricio, Rocky Angelo Gabatin, Justine David, Jaychelle Rayne Gutierrez, Stephanie Claire Nullas

  2023-09-07

• An analysis of Gen Z’s Purchase intention of Video Games within Metro Manila

  Lian Thorjie Lim, Enrico Miguel Peralta, Martin Jego Solano

  2022-03-28

• Mismatched Endorsement: Role of Korean Endorsers on Philippines’ Telecommunication Brands

  Earl Pantoja, Wennie Grace Dela Torre, Amabelle Inacay, Jadyn Gail Ornopia

  2022-03-23

• Brand Activism: Impact of Woke Advertising on the Consumers’ Attitude and Brand Perceptions Towards Purchase Intention

  Carlos Cristobal, Alyssa Rhose Del Prado, Ansberto Cagampan, Ernesto Dimaculangan

  2022-03-23

• Purchase Intentions of the Working Gen Y Against Working Gen Z on Online Ads with Informal Language

  Marina Patricia Solidad Taniguchi, Marco Sebastianne S. Ponce, Hanley Therese R. Tan, Darwin L. Borromeo

  2022-02-19

• The Impact of Purchasing Intentions on Retail Home Improvements in E-Commerce on Generation Y and Z's Brand Engagement

  Nicole Andrea Bañares, Jazmine Andrea Go, Marc Angelo Nuñez, Derick Paul Taporco

  2022-03-09

• Analyzing Consumer Behavior Towards Luxury Jewelry Brands

  Erika Austria, Alyssa Gabrielle Peralta, Belle Chloe Dacara

  2022-01-27

• Proposed Business Growth Strategy for an Advertising Production Company That Penetrates the Small and Medium-Sized Business Market in Jakarta: A Business Case, Rentjana

  Hannan Cinthya, Sonny Rustiadi

  2023-07-12

• Consumers Attitude towards Skincare Products Endorsed by Filipino Macro-Influencers on Instagram

  Fatima Mae Libunao, Jhanniella Denise Martinez, Ma. Katlina Rodriguez, Mary Caroline Castaño

  2022-03-28