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Journal of Business and Management Studies

Journal of Business and Management Studies
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  • Invasion or Personalization: An Overview on User Attitudes towards the Privacy Issues in Targeted Advertising in NCR and Its Effect in Consumer Purchase Behavior

    Bea Andrea Antonio, Kyra Lyn Dela Cruz, Aaliyah Isis Jimenez, Earl Pantoja
    2022-03-23
  • Optimizing Marketing Strategies with RFM Method and K-Means Clustering-Based AI Customer Segmentation Analysis

    Malay Sarkar, Aisharyja Roy Puja, Faiaz Rahat Chowdhury
    2024-03-07
  • Optimizing Online Sales Strategies in the USA Using Machine Learning: Insights from Consumer Behavior

    Rabeya Akter, Md Nasiruddin, Farhana Rahman Anonna, MD Rashed Mohaimin, Md Boktiar Nayeem, Adib Ahmed, Afrin hoque jui, Shah Alam
    2023-07-21
  • Enhancing Customer Experience and Business Operations in E-Commerce Platforms through Big Data Analytics

    Md Abdullah Al Mahmud, Nur Vanu, Sadia Islam Nilima, Rakibul Hasan
    2021-12-29
  • The Influence of Google Analytics on E-commerce: Enhancing Customer Insights and Business Performance

    Md Rashed Mohaimin
    2025-03-28
  • Does the Magic Elixir of Treasure Rejuvenate the Elderly Work in the End - Taking Tiffany as an Example: A Study on the Brand Strategy of Younger Jewelry Industry

    Liuyue Jiang, Zhexuan Lyu
    2023-09-28
1 - 6 of 6 items

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Journal highlights
 
ISSN 2709-0876
DOI Prefix 10.32996/jbms
Started 2019
Frequency Bimonthly 
Language Multiple
APC $150

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