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• Invasion or Personalization: An Overview on User Attitudes towards the Privacy Issues in Targeted Advertising in NCR and Its Effect in Consumer Purchase Behavior

  Bea Andrea Antonio, Kyra Lyn Dela Cruz, Aaliyah Isis Jimenez, Earl Pantoja

  2022-03-23

• Advertising Appeals influencing the Brand Engagement of Gen Y and Z in terms of Social Media Pre-roll Advertisements

  Erll Angelo De Leon, Ma. Bianca Resuta, Derie Rose Virtusio

  2022-03-31

• Proposed Business Growth Strategy for an Advertising Production Company That Penetrates the Small and Medium-Sized Business Market in Jakarta: A Business Case, Rentjana

  Hannan Cinthya, Sonny Rustiadi

  2023-07-12

• A Study on Utilizing Social Media Advertising through “Instagram Aesthetics” to Drive Purchase Intention

  Angelu G. Alcaraz, Graciela Reneé C. Balmori, Jellah Daryl C. Ricalde, Earl Pantoja

  2022-03-03

• Brand Activism: Impact of Woke Advertising on the Consumers’ Attitude and Brand Perceptions Towards Purchase Intention

  Carlos Cristobal, Alyssa Rhose Del Prado, Ansberto Cagampan, Ernesto Dimaculangan

  2022-03-23

• Penetrating through Distractions: Analyzing the Function of Storytelling Advertisements in Attracting the Focus of Gen Z Customers

  Donn Enrique Moreno, Rocky Angelo Gabatin, Mical Angela Agleron, Christian Gavasan, Emmanuel Hiro Santos, Shan Rowell Tiongson

  2023-05-03

• Elements of Online Advertisements: Its Impact on Late Generation Z’s Purchase Intention

  Mark Ryan Mergillano, Bryan Gabriel Nabor, Rhixonn Rourkee Halili, Kristian George Hinanay, Jun R. Grimaldo

  2022-05-06

• An analysis of Gen Z’s Purchase intention of Video Games within Metro Manila

  Lian Thorjie Lim, Enrico Miguel Peralta, Martin Jego Solano

  2022-03-28

• E-marketing Strategies and Performance of Small and Medium-sized Enterprises: A New-normal Agenda

  Etim, Glory Sunday, Edim Eka James, Arikpo Nneoyi Nnana, Okeowo, Victor Olusegun

  2021-11-05

• Effect of Promotional Mix on the Marketing of Insurance Services

  Joseph A. Anyadighibe, Aniebiet Etuk, Edim Eka James, Rose Stephen

  2021-10-09

• The Impact of Online Advertisement on Building a Brand and on Purchase Intention

  Xyrille Christian Cabigting, Angela Denise Marallag, Bryan Paulo Mariano, Jun Grimaldo

  2022-04-16

• Mismatched Endorsement: Role of Korean Endorsers on Philippines’ Telecommunication Brands

  Earl Pantoja, Wennie Grace Dela Torre, Amabelle Inacay, Jadyn Gail Ornopia

  2022-03-23

• Factors Influencing Shopee Users’ Intention to Purchase Products during Shopee Philippines’ Big Online Shopping Events

  Isabela Bacay, Roiel Anthony Ramirez, Franceline Naomi Ramos, Jun R. Grimaldo

  2022-03-23

• The Effect of Online Wet Markets Website Quality on the Purchase Intention of Consumers in Caloocan City

  Christian Brazil, Stephen Brian Neri, Allan Ysmael Soriano, Carl Fritz Victorio, Jun R. Grimaldo

  2022-03-28

• The Effectiveness of Social Media Influencers in the Cosmetic and Skincare Industry to the Purchase Intention of the Generation Z Filipinos

  Ronn Alexis Castillo, Czarina Zoy Jaramillo, Leonard Sy

  2022-03-31

• The Impact of Viral Marketing Collateral on Brand Image: “#KwentongJollibee” Advertisement

  Van Kevin Li, Patricia Alexandria Ongpauco , Janine Therese Rubante

  2022-03-13

• Challenges of Social and Digital Media Engagement for Established Brands: A Rise of Crowd Culture

  Mahmud Wahid, Zinat Sultana

  2023-03-11

• Purchase Intentions of the Working Gen Y Against Working Gen Z on Online Ads with Informal Language

  Marina Patricia Solidad Taniguchi, Marco Sebastianne S. Ponce, Hanley Therese R. Tan, Darwin L. Borromeo

  2022-02-19

• Analyzing Consumer Behavior Towards Luxury Jewelry Brands

  Erika Austria, Alyssa Gabrielle Peralta, Belle Chloe Dacara

  2022-01-27

• Measuring the Influence of Product Placements in Korean Dramas on the Act of Purchase of Filipino Audiences

  Bernard Angelo Advincula, Madelaine Bernardo, Andrea Nicole Soriano

  2021-12-31