DOI: 
Journal highlightsISSN 2709-0876
DOI Prefix 10.32996/jbms
Started 2019
Frequency Monthly
Language Multiple
APC $150
Latest Issue
Vol. 8 No. 11: Journal of Business and Management Studies
Published:
2026-10-19
Research Article
Internal Marketing Strategies in the Pharmaceutical Industry: A Systematic Review and Integrative Framework for Employee Engagement and Organisational Performance
Samuel Otoo, Daniel Kasser-Tee 
01-17The Intention–Behavior Gap in Shopee Purchasing: A Theory of Planned Behavior Study Among Business Students
Nessa Mae Arapan 18-36Evaluation of the Resort Industry in the Province of Siquijor: An Analysis of the Porter’s Five Forces Strategic Approach
Ms. Bless Mariz B. Bulingot 37-52Beyond Digital Adoption: How Digital Transformation Drives SME Growth, Productivity, and Market Expansion in Emerging Economies — A Systematic Literature Review and Empirical Synthesis
Mohammed Ayan Yasar 53-63From cost-of-pass to cost per successful task: A task-level accounting protocol for agentic AI products
Krunal Panchal, Nixalkumar Patel 64-68Community Participation in Local Food Systems: Unpacking Access, Affordability, and Trust in Farmers Markets
Jibin Baby , Dusty Walter 69-73rightbar
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