Latest Issue

Vol. 7 No. 8: Journal of Business and Management Studies

Published: 2025-11-12

Research Article

Influencer Credibility and Product–Influencer Congruence: Reassessing Their Roles in Shaping Purchase Intentions in Bangladesh’s F-Commerce

Mahmud Wahid, Huam Hon Tat, Mad Nasir Shamsudin
01-21

DOI: https://doi.org/10.32996/jbms.2025.7.8.1