Research Article

Assessing the Effectiveness of Machine Learning Models in Predicting Stock Price Movements During Energy Crisis: Insights from Shell's Market Dynamics

Authors

Abstract

The global energy crisis has presented an unprecedented degree of volatility and uncertainty in financial markets, specifically impacting the stock prices of energy sector organizations. Accurate forecasting of stock price patterns during such turbulent periods is essential for informed decision-making by investors, policymakers, and industry stakeholders. The main purpose of this study was to assess the effectiveness of different machine learning models in predicting stock price movements during an energy crisis. This research investigated the stock price fluctuations of Shell during the energy crisis, considering historical data and machine learning techniques to identify patterns and trends. The dataset for this study was sourced from accredited and credible sources providing a more detailed view of how the variation in stock prices of major energy firms was influenced by different energy crises that occurred during the period 2021-2024. The proposed three big energy companies listed under their abbreviations for convenience comprise ExxonMobil (XOM), Shelll-SHEL, and BP-BP; after which historical data was gathered using y-finance. This dataset was of great help to analysts interested in financial analysis, market behavior, and the impact of global events on the energy sector. The data consisted of the daily adjusted closing prices of the selected companies from January 2021 to date. Models like Logistic Regression, Random Forest classifiers, and Support Vector Machines classifiers were deployed since they offered distinct strengths and were capable of offering the right potential. The proven performance metric used encompassed Precision, Recall, Accuracy, and F1-Score. The Random Forest model has the highest accuracy at 0.52, followed by Logistic Regression with an accuracy of 0.51, and then the Support Vector Classifier with an accuracy of 0.50. There are great opportunities in the integration of machine learning and financial forecasting to improve predictive accuracy, especially in these volatile markets where prices fluctuate rapidly with immense uncertainty. Predictive models might also be put into practice by decision-makers within several finance-related spheres to great avail. In this regard, investment firms could practice machine learning for portfolio management by way of automated trading based on market signals in real-time. Predictive modeling of the energy crisis brings huge dividends for investors and analysts. The first among the main recommendations is to take advantage of the model predictions within a diversified investment strategy. In this direction, the investors must use the output of those different predictive models not as an isolated lead but as a complementary tool enhancing the traditional analysis techniques.

Article information

Journal

Journal of Business and Management Studies

Volume (Issue)

7 (1)

Pages

44-61

Published

2025-01-10

How to Cite

Rahman, M. K., Dalim, H. M., Reza, S. A., Ahmed, A., Zeeshan, M. A. F., Jui, A. H., & Nayeem, M. B. (2025). Assessing the Effectiveness of Machine Learning Models in Predicting Stock Price Movements During Energy Crisis: Insights from Shell’s Market Dynamics. Journal of Business and Management Studies, 7(1), 44-61. https://doi.org/10.32996/jbms.2025.7.1.4

References

[1] Adekoya, A. F., & Weyori, B. A. (2020). A comprehensive evaluation of ensemble learning for stock-market prediction. Journal of Big Data, 7(1), 20.

[2] Cai, E., Juan, D. C., Stamoulis, D., & Marculescu, D. (2017, November). Neuralpower: Predict and deploy energy-efficient convolutional neural networks. In Asian Conference on Machine Learning (pp. 622-637). PMLR.

[3] Chowdhury, M. S. R., Islam, M. S., Al Montaser, M. A., Rasel, M. A. B., Barua, A., Chouksey, A., & Chowdhury, B. R. (2024). PREDICTIVE MODELING OF HOUSEHOLD ENERGY CONSUMPTION IN THE USA: THE ROLE OF MACHINE LEARNING AND SOCIOECONOMIC FACTORS. The American Journal of Engineering and Technology, 6(12), 99-118.

[4] Cornelius, P., Van de Putte, A., & Romani, M. (2019). Three decades of scenario planning in Shell. California management review, 48(1), 92-109.

[5] Hasan, M. R. (2024). Revitalizing the electric grid: A machine learning paradigm for ensuring stability in the USA. Journal of Computer Science and Technology Studies, 6(1), 141-154.Hasan, M. R., Shawon, R. E. R., Rahman, A., Al Mukaddim, A., Khan, M. A., Hider, M. A., & Zeeshan, M. A. F. (2024). Optimizing Sustainable Supply Chains: Integrating Environmental Concerns and Carbon Footprint Reduction through AI-Enhanced Decision-Making in the USA. Journal of Economics, Finance and Accounting Studies, 6(4), 57-71.

[6] Hasan, M. R., Shawon, R. E. R., Rahman, A., Al Mukaddim, A., Khan, M. A., Hider, M. A., & Zeeshan, M. A. F. (2024). Optimizing Sustainable Supply Chains: Integrating Environmental Concerns and Carbon Footprint Reduction through AI-Enhanced Decision-Making in the USA. Journal of Economics, Finance and Accounting Studies, 6(4), 57-71.

[7] Islam, M. Z., Islam, M. S., Al Montaser, M. A., Rasel, M. A. B., Bhowmik, P. K., & Dalim, H. M. (2024). EVALUATING THE EFFECTIVENESS OF MACHINE LEARNING ALGORITHMS IN PREDICTING CRYPTOCURRENCY PRICES UNDER MARKET VOLATILITY: A STUDY BASED ON THE USA FINANCIAL MARKET. The American Journal of Management and Economics Innovations, 6(12), 15-38.

[8] Mohsin, M., & Jamaani, F. (2023). A novel deep-learning technique for forecasting oil price volatility using historical prices of five precious metals in context of green financing–A comparison of deep learning, machine learning, and statistical models. Resources Policy, 86, 104216.

[9] Nguyen, T. C. H., & Diab, A. (2023). Using machine learning to forecast and assess the uncertainty in the response of a typical PWR undergoing a steam generator tube rupture accident. Nuclear Engineering and Technology, 55(9), 3423-3440.

[10] Rahman, A., Debnath, P., Ahmed, A., Dalim, H. M., Karmakar, M., Sumon, M. F. I., & Khan, M. A. (2024). Machine learning and network analysis for financial crime detection: Mapping and identifying illicit transaction patterns in global black money transactions. Gulf Journal of Advance Business Research, 2(6), 250-272.

[11] Rasekhschaffe, K. C., & Jones, R. C. (2019). Machine learning for stock selection. Financial Analysts Journal, 75(3), 70-88.

[12] Shen, J., & Shafiq, M. O. (2020). Short-term stock market price trend prediction using a comprehensive deep learning system. Journal of big Data, 7, 1-33.

[13] Strauss, N., & Trilling, D. (2018). The role of media coverage in explaining stock market fluctuations: Insights for strategic financial communication. International Journal of Strategic Communication, 12(1), 67-85.

[14] Reza, S. A., Chowdhury, M. S. R., Hossain, S., Hasanuzzaman, M., Shawon, R. E. R., Chowdhury, B. R., & Rana, M. S. (2024). Global Plastic Waste Management: Analyzing Trends, Economic and Social Implications, and Predictive Modeling Using Artificial Intelligence. Journal of Environmental and Agricultural Studies, 5(3), 42-58.

[15] Shahzad, U., Asl, M. G., Panait, M., Sarker, T., & Apostu, S. A. (2023). Emerging interaction of artificial intelligence with basic materials and oil & gas companies: A comparative look at the Islamic vs. conventional markets. Resources Policy, 80, 103197.

[16] Shawon, R. E. R., Dalim, H. M., Shil, S. K., Gurung, N., Hasanuzzaman, M., Hossain, S., & Rahman, T. (2024). Assessing Geopolitical Risks and Their Economic Impact on the USA Using Data Analytics. Journal of Economics, Finance and Accounting Studies, 6(6), 05-16.

[17] Shil, S. K., Chowdhury, M. S. R., Tannier, N. R., Tarafder, M. T. R., Akter, R., Gurung, N., & Sizan, M. M. H. (2024). Forecasting Electric Vehicle Adoption in the USA Using Machine Learning Models. Journal of Computer Science and Technology Studies, 6(5), 61-74.

[18] Sumon, M. F. I., Osiujjaman, M., Khan, M. A., Rahman, A., Uddin, M. K., Pant, L., & Debnath, P. (2024). Environmental and Socio-Economic Impact Assessment of Renewable Energy Using Machine Learning Models. Journal of Economics, Finance and Accounting Studies, 6(5), 112-122.

[19] Sumsuzoha, M., Rana, M. S., Islam, M. S., Rahman, M. K., Karmakar, M., Hossain, M. S., & Shawon, R. E. R. (2024). LEVERAGING MACHINE LEARNING FOR RESOURCE OPTIMIZATION IN USA DATA CENTERS: A FOCUS ON INCOMPLETE DATA AND BUSINESS DEVELOPMENT. The American Journal of Engineering and Technology, 6(12), 119-140.

[20] Sumon, M. F. I., Rahman, A., Debnath, P., Mohaimin, M. R., Karmakar, M., Khan, M. A., & Dalim, H. M. (2024). Predictive Modeling of Water Quality and Sewage Systems: A Comparative Analysis and Economic Impact Assessment Using Machine Learning. in Library, 1(3), 1-18.

[21] Théate, T., & Ernst, D. (2021). An application of deep reinforcement learning to algorithmic trading. Expert Systems with Applications, 173, 114632.

[22] Topuz, P. (2024, November 20). ⚡ Energy crisis and stock price dataset: 2021-2024. Kaggle. https://www.kaggle.com/datasets/pinuto/energy-crisis-and-stock-price-dataset-2021-2024

[23] Zheng, W., & Umair, M. (2022). Testing the fluctuations of oil resource price volatility: a hurdle for economic recovery. Resources Policy, 79, 102982.

[24] Zalik, A. (2020). Oil ‘futures’: Shell’s Scenarios and the social constitution of the global oil market. Geoforum, 41(4), 553-564.

[25] Zhong, X., & Enke, D. (2019). Predicting the daily return direction of the stock market using hybrid machine learning algorithms. Financial innovation, 5(1), 1-20.

Downloads

Views

65

Downloads

10

Keywords:

Stock Price Prediction, Energy Crisis, Shell, Market Volatility, Predictive Modeling, Financial Markets, Energy Sector