Research Article

The Relationship between Culture and Entrepreneurship: The Role of Trust

Authors

  • Abdullah Al Rian Master of Business Administration in Management Information Systems, International American University, Los Angeles, California. United States
  • Ashrafuzzaman Hera Master of Business Administration in Management Information Systems, International American University, Los Angeles, California. United States
  • Sheikh.Rakib-Ul-Haque Chowdhury Master’s in Business Administration (MBA) (Management), University of Northern Iowa
  • Mst.Ireen Parvin Master’s in Women's and Gender Studies, University of Northern Iow
  • Nure Alam Khan Head of Department, Department of HRM, Fareast International University. Dhaka, Bangladesh
  • Md. Atikur Rahaman School of Management, Jiujiang University
  • Mohammed Julfikar Ali School of Business & Economics, Presidency University
  • MD OMAR FARUQUE Master of Business Administration in Management Information Systems, International American University, Los Angeles, California. United States https://orcid.org/0009-0006-6595-7673

Abstract

Indeed, this research seeks to establish the levels of trust in society and determine the differences due to cultural factors in the entrepreneurial start-up process. The research objectives are twofold: to determine how cultural orientations supplement and moderate entrepreneurial activities and decisions (RO1) and to establish the ways and extents to which trust shapes the prosperity and sustenance of enterprises (RO2). The study is grounded in two hypotheses: Hypothesis 1 states that culture has a significant influence on trust within the context of the telecommunications sector of the USA, and Hypothesis 2 postulates that in the same context, trust has a substantial impact on entrepreneurship. Concerning the research philosophy, this study adopts pragmatism as its research philosophy and the corresponding research method of choosing modern topics within the telecom industry as the research method. Information was gathered through a questionnaire research technique, and data was analyzed statistically with the assistance of programs like SPSS and by using quantitative research methods from the employees in the U.S. telecommunications sector. The research Grand strategy of the study is to use a deductive approach where the hypotheses that have been developed are tested using empirical data collection and analysis. Trust's role in improving entrepreneurship levels in many industries, such as telecommunications, is well noted. The degrees of trust typically present in organizational cultures are positive since they facilitate communication and knowledge sharing necessary for invention and entrepreneurial operations. High-trust environments decrease perceived risks, which means that the environment created allows for the growth of innovative strategies among entrepreneurs. Regarding sampling for the study, purposive sampling was employed, and the participants were selected based on their working status in the telecommunication sector to allow for the collection of proper data. A total of 139 participants will be in the sample, and the data collected will be through a structured questionnaire, which measures cultural and trust factors and participants' demographic details. Therefore, the questions in this study will be presented in a 5-point Likert Scale to enhance the quantitative measurement of the participants' responses. These are the issues of consent, the anonymity of the data, and the subject right to withdraw from the study at any one time. These limitations include cross-sectional study, which cannot establish causality, and the response biases from self-administered questionnaires. Studies that should be done in the future should involve long-term designs and objective data collection, as data reliability will be better.

Article information

Journal

Journal of Business and Management Studies

Volume (Issue)

6 (5)

Pages

44-54

Published

2024-09-11

How to Cite

The Relationship between Culture and Entrepreneurship: The Role of Trust. (2024). Journal of Business and Management Studies, 6(5), 44-54. https://doi.org/10.32996/jbms.2024.6.5.6

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Keywords:

Trust, Culture, Entrepreneurship, USA, Telecommunication Sector

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