Application of Artificial Intelligence (AI) in Recruitment and Selection: The Case of Company A and Company B

Abstract

The study explores the integration of Artificial Intelligence (Al) in recruitment and selection processes at Company A and Company B, reflecting the increasing trend of Al utilization in HR practices. The research aims to investigate HR professionals' perceptions and attitudes towards Al adoption in recruitment, utilizing the Unified Theory of Acceptance and Use of Technology (UTAUT) model to understand the factors influencing behavioral intentions towards Al integration. Through a quantitative descriptive approach, structured surveys and questionnaires were employed to gather data from HR professionals at the two companies via snowball sampling, providing valuable insights into the perspectives of professionals involved in the hiring process. The study revealed the significant impact of educational background on attitudes towards Al adoption, with a positive reception towards the performance expectancy and social influence of Al tools in recruitment and selection processes, as indicated by the UTAUT model. The findings underscore the importance of considering educational background in shaping attitudes towards Al integration in HR practices, highlighting the potential benefits of Al tools in enhancing recruitment and selection processes.