Research Article

The Influence of Infrastructure, User Knowledge, and Behavior to Cashless Acceptance in Small and Medium Food Industry in the National Capital Region

Authors

  • ROBIN REYES Assistant Professor I, School of Business Education, Emilio Aguinaldo College, Manila, Philippines

Abstract

Cashless effectiveness has been established as numerous, and its success has been argued to depend partly on the quality of the banking services but more especially on customer preferences and satisfaction. This study focuses on understanding the success of cashless acceptance in the Small and Medium Enterprises (SMEs) of Millennials within NCR. This research examines factors influencing users’ acceptance of the overall national Infrastructure, user knowledge, and user behavior and are processed through Linear Regression analysis and ANOVA to establish variable relationships. There were 304 respondents for this study in the targeted locale. Results reject the null hypotheses of the study having a significance toward cashless acceptance Infrastructure, User Knowledge, and User Behavior greatly towards cashless Acceptance, and User Behavior's success toward cashless Acceptance depends on Performance Expectancy.

Article information

Journal

Journal of Business and Management Studies

Volume (Issue)

5 (6)

Pages

55-70

Published

2023-11-28

How to Cite

REYES, R. (2023). The Influence of Infrastructure, User Knowledge, and Behavior to Cashless Acceptance in Small and Medium Food Industry in the National Capital Region. Journal of Business and Management Studies, 5(6), 55–70. https://doi.org/10.32996/jbms.2023.5.6.4

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Keywords:

cashless, cashless adoption, infrastructure, user knowledge, user behavior, cashless acceptance