Research Article

The Digital Transformation of the HR Function: A New Chapter in the Era of Covid-19

Authors

  • Jihane Berchi PhD Student, National School of Business and Management, Chouaib Doukkali University, El Jadida, Morocco
  • Fairouz Naji Professor, National School of Business and Management, Chouaib Doukkali University, El Jadida, Morocco
  • Hayat Barakate Professor, National School of Business and Management, Chouaib Doukkali University, El Jadida, Morocco

Abstract

Since the outbreak of the Covid-19 pandemic, companies have had to urgently adapt to this unexpected crisis. The major changes brought about by the pandemic forced companies to accelerate the transition to digital processes. At the heart of these transformations, the HR function was at the front line, managing an unprecedented reorganization of work to ensure business continuity. In this context of uncertainty, where an increasingly alarming atmosphere prevails due to an unstable future, companies are still trying to survive in order to ensure their sustainability. The Covid-19 pandemic compelled HR services to swiftly transform their processes in record time, giving an unprecedented boost to the digital transformation of the HR function and raising awareness of the benefits of digital solutions.

Article information

Journal

Journal of Business and Management Studies

Volume (Issue)

5 (5)

Pages

38-46

Published

2023-09-12

How to Cite

Berchi, J., Naji, F., & Barakate, H. (2023). The Digital Transformation of the HR Function: A New Chapter in the Era of Covid-19. Journal of Business and Management Studies, 5(5), 38-46. https://doi.org/10.32996/jbms.2023.5.5.4

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Keywords:

Digital transformation; Covid-19; HR function; Acceleration