Research Article

Multimodal Discourse Analysis of the Poster of the Movie Octagonal

Authors

  • Meiling Ai Postgraduate Student, School of Foreign Studies, Jinan University, Guangzhou, China

Abstract

With the development of multimedia and the Internet, meanings are expressed in diverse forms. A movie poster is a multimodal discourse that integrates text, image, color, composition, and other elements, which not only gives the audience visual aesthetic enjoyment but also conveys the theme of the movie in a highly concise and effective way. Based on the theory of Visual Grammar, this study taking the poster of the recent popular movie Octagonal as the research object, conducted a multimodal discourse analysis on the poster in a qualitative way. It studied the expression of the meaning of the poster from three dimensions, namely representational meaning, interactive meaning and compositional meaning, and explored the role of the design of the poster in conveying the theme of the movie.

Article information

Journal

International Journal of Linguistics, Literature and Translation

Volume (Issue)

7 (4)

Pages

71-75

Published

2024-04-18

How to Cite

Ai, M. (2024). Multimodal Discourse Analysis of the Poster of the Movie Octagonal. International Journal of Linguistics, Literature and Translation, 7(4), 71-75. https://doi.org/10.32996/ijllt.2024.7.4.9

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Keywords:

multimodal discourse analysis; visual grammar; representational meaning; interactive meaning; compositional meaning