Rhetorical Strategies and Ideologies in Saudi TEDx talks

Abstract

This paper aims to perform a Critical Discourse Analysis (CDA) on ten TEDx talks in Saudi Arabia. The analysis aims to reveal how linguistic choices shape or are shaped by ideological assumptions and power relations, particularly the use of rhetorical strategies such as rhetorical questions, repetition, figurative speech, religious phrases and pronouns. While previous studies have explored persuasion in TEDx talks in various languages, including Aravind and Rajasekaran (2019), Di Carlo (2015) and Petiy (2017), limited research has focused on persuasion in Arabic TEDx talks. The analysis of the rhetorical strategies used can enhance individuals' awareness of persuasive techniques employed in political discourse, media and other communication contexts. This awareness can facilitate informed decision-making by enabling individuals to critically evaluate messages they receive. The study argues that Islamic ideologies and power relations, as well as ideologies associated with the Saudi 2030 vision, play a significant role in shaping the rhetorical strategies employed in Saudi TEDx talks.