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Research Article

Constructing BRI Image with Multimodal Conceptual Metaphor in Pictorial News from China Daily and BBC

Authors

  • Chao Lu Associate Professor, School of Foreign Studies, University of Science and Technology Beijing, Beijing, China
  • Wanmiao Sun Postgraduate Student, School of Foreign Studies, University of Science and Technology Beijing, Beijing, China
  • Yuchao Yu Postgraduate Student, School of Foreign Studies, University of Science and Technology Beijing, Beijing, China

Abstract

The Belt and Road Initiative (BRI) has been playing an important role in constructing and propagating China’s international image. This study explores BRI-themed pictorial news reports featured with the coexistence of text and pictures from China Daily and BBC to analyze the BRI image construction. Our discussion centers on two perspectives of multimodal conceptual metaphors, namely representational meaning, and interactive meaning. The study finds that the multimodal conceptual metaphors to construct BRI images were mainly embodied and accentuated in the text-picture representation and interaction. Two salient images were portrayed by the two media, respectively, which might be attributed to different cognitive and cultural factors.

Article information

Journal

International Journal of Linguistics, Literature and Translation

Volume (Issue)

5 (7)

Pages

98-105

Published

2022-07-13

How to Cite

Lu, C., Sun, W., & Yu, Y. (2022). Constructing BRI Image with Multimodal Conceptual Metaphor in Pictorial News from China Daily and BBC. International Journal of Linguistics, Literature and Translation, 5(7), 98–105. https://doi.org/10.32996/ijllt.2022.5.7.11

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Keywords:

Multimodal conceptual metaphor; representational meaning; interactive meaning; BRI