Research Article

Exploring the Path of Sustainable Cultural Tourism under the Context of Rural Revitalization: Taking Yantianzi, Hong Kong as an Example

Authors

  • Xin Tian University College London, Bartlett School of Environment, Energy and Resources, Sustainable Heritage, London WC1E 6BT, UK
  • Lu Xie Macau University of Science and Technology, College of Humanities and Arts, Design, Macao 999078, China
  • Hongxia Ai Macau University of Science and Technology, College of Humanities and Arts, Communication Studies, Shenzhen 518100, China

Abstract

Village-based cultural tourism represents a pivotal avenue for cultivating a sustainable economy in Hong Kong. This project focuses on Yantianzi Village in Hong Kong as a cultural tourism destination, with parents and children constituting a substantial potential consumer group. Semi-structured interviews were conducted with six parents planning to visit Hong Kong with their children. Employing rootedness theory, this study conducted a secondary analysis of the interviews, identifying eight categories organized into three main categories. Addressing the research questions, the primary focus centered on the rational development of local tourism resources while integrating environmental conservation. Additionally, the study revealed the potential of parent-child tours in harnessing educational opportunities to support ongoing rural revitalization efforts. Consequently, by amalgamating educational elements with conventional tourism activities like sightseeing and cultural immersion, a culturally-oriented tourism program emerged, aligning economic development with ecological conservation to foster sustainable economic growth for Hong Kong's villages.

Article information

Journal

Journal of Humanities and Social Sciences Studies

Volume (Issue)

6 (2)

Pages

25-29

Published

07-02-2024

How to Cite

Tian, X., Xie, L., & Ai, H. (2024). Exploring the Path of Sustainable Cultural Tourism under the Context of Rural Revitalization: Taking Yantianzi, Hong Kong as an Example. Journal of Humanities and Social Sciences Studies, 6(2), 25-29. https://doi.org/10.32996/jhsss.2024.6.2.4

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Keywords:

traditional villages, Yantianzi, rural tourism, environmental protection