Financial Feasibility Study of Perum Damri Serang Branch Business Study on Transport Trajects of Tanjung Lesung and Sawarna National Tourism Strategic Areas

Abstract

Transportation refers to the act of relocating or transferring an object from one location to another, with the intention of enhancing its utility or enabling its application for specific purposes in the new destination. Public transportation refers to a form of mass transportation that provides passenger services through a collective travel system. This method of transportation is accessible to the general public, operates on predetermined routes, and requires payment for each individual journey. Public transportation operates on a rental or payment system. The primary function of public transportation is to cater to the mobility needs and interests of the community. Survey research encompasses the examination of both extensive and limited populations through the collection of data from representative samples. Its primary objective is to ascertain the relative prevalence, distribution, and interrelationship of variables. In summary, it may be concluded that both routes did not demonstrate financial feasibility within the initial two-year period, considering a discount rate of 12.5%. While the internal rate of return (IRR) study suggests the possibility of long-term profitability, it is crucial to thoroughly evaluate the short-term risks and losses that are brought to light by the benefit-cost ratio (BCR) and net present value (NPV) calculations. When making decisions on the operation of this route, it is necessary to carefully analyze several elements, such as market conditions, competition, and prevailing economic circumstances. Prior to proceeding with or ceasing route operations, it is imperative to conduct a comprehensive study and engage in strategic planning that aligns with DAMRI's commercial objectives.