Research Article

A Survey-Based Study on Fashion Ateliers in Kuwait: Challenges and Opportunities

Authors

  • Mishari Al-Zamel Specialised Teacher/Trainer C., Public Authority for Applied Education and Training (PAAET), College of Basic Education, Kuwait

Abstract

This article investigates the loss and challenges of several Kuwaiti fashion ateliers. It also makes recommendations in an attempt to revitalize the business by providing insights into the issues and possibilities that these ateliers face across Kuwait. The research investigates the impact of historical events on high-street fashion enterprises and surveys fashion designers, supervisors, and female clients in Kuwait, drawing on international fashion background. That is, statistics on the impact of the coronavirus epidemic on local ateliers and female customer shopping behavior will be gathered. I hope that this study will heighten awareness about our local fashion studios and pave the way for initiatives that boost the industry's future.

Article information

Journal

Journal of Humanities and Social Sciences Studies

Volume (Issue)

5 (9)

Pages

147-166

Published

28-09-2023

How to Cite

Al-Zamel, M. (2023). A Survey-Based Study on Fashion Ateliers in Kuwait: Challenges and Opportunities. Journal of Humanities and Social Sciences Studies, 5(9), 147–166. https://doi.org/10.32996/jhsss.2023.5.9.16

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Keywords:

Fashion Ateliers, shopping malls, Corona Virus Pandemic, Fashion designers, bridle wedding, Lower Diffusion Line, online shopping