Manifestation of PLN Nusantara Power UP Rembang in the Implementation of the Concept of Creating Shared Value in the Community Empowerment Program "DEWI SRI WARDANI"

Abstract

The shift in the development of the concept of CSR in carrying out social responsibility is a clear form that in carrying out TJSL, it is also experiencing development. The concept of Creating Shared Value is a new keyword for companies to carry out social responsibility. Likewise, PLN Nusantara Power UP Rembang, as a business entity that is committed to managing social responsibility, has implemented these CSV programs. The implementation of CSV was carried out in the DEWI SRI WARDANI program in Sendangasri Village by promoting Waste for Empowerment to turn company waste into something of added value for both the community and the company. Using a descriptive qualitative approach, it will explain in detail how PLN Nusantara Power UP Rembang empowers the DEWI SRI WARDANI group to utilize and manage company waste into something useful that succeeds in creating economic improvements and environmental improvements for the people of Sendangasri Village and providing company benefits from aspects of waste management, company and its savings.